--- title: "Toys Niches on Amazon SG — $795K/yr Tracked (2026) - Flapen" canonical_url: "https://flapen.com/research/sg/toys" last_updated: "2026-08-07T21:52:28.002Z" locale: en meta: description: "Market analysis of Toys on Amazon Singapore: 118 niches tracked, $795K/yr of combined demand, each niche scored with a launch verdict." "og:description": "Market analysis of Toys on Amazon Singapore: 118 niches tracked, $795K/yr of combined demand, each niche scored with a launch verdict." "og:title": "Toys Niches on Amazon SG — $795K/yr Tracked (2026) - Flapen" --- # **Toys** $795K/yr of tracked demand across 118 niches on Amazon Singapore (median 90-day growth +15.6%) — no tracked niche clears our launch bar today. #5 of 17 tracked Singapore categories · 5% of the tracked market **Niches tracked** **118** Data through 2026-07-19 **Market / yr** **$795K** across tracked niches **Median growth (90d)** **+15.6%** search volume vs the prior quarter **Launch-ready** **0** niches that clear our launch bar **0** of 118 tracked niches clear our launch bar. Launch it **0**[ Worth a look **3**](https://flapen.com/research/niches?market=sg&categories=sg:6315069051&verdict=watch "See these niches in the workspace") [ Skip it **115**](https://flapen.com/research/niches?market=sg&categories=sg:6315069051&verdict=skip "See these niches in the workspace") **Signals**[** Trending **3](https://flapen.com/research/niches?market=sg&categories=sg:6315069051&signal=trending) [** No Dominant Brand **9](https://flapen.com/research/niches?market=sg&categories=sg:6315069051&signal=no_dominant_brand) [** Low Review Barrier **17](https://flapen.com/research/niches?market=sg&categories=sg:6315069051&signal=low_review_barrier) [** Quality Gap **1](https://flapen.com/research/niches?market=sg&categories=sg:6315069051&signal=quality_gap) [** High Returns **7](https://flapen.com/research/niches?market=sg&categories=sg:6315069051&signal=high_returns) [** High Price **31](https://flapen.com/research/niches?market=sg&categories=sg:6315069051&signal=high_price) [** Out of Stock **12](https://flapen.com/research/niches?market=sg&categories=sg:6315069051&signal=out_of_stock) ## **Where the money is** Yearly tracked market size by niche +38 too small to tile at tap-target size — every entry is listed below the map ## **Top picks**The strongest niches we track in Toys**Worth a look**### [4m](https://flapen.com/research/sg/toys/4m) Shows demand growing +332.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
**Market/yr**
**$6K**
**Growth 90d**
**+332.6%**
**Top-5 clicks**
**100%**
**Rating**
**4.0★**
[**~~Read the full verdict → ~~**](https://flapen.com/research/sg/toys/4m)**Worth a look**### [toys](https://flapen.com/research/sg/toys/toys) Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
**Market/yr**
**$2K**
**Growth 90d**
**+31.2%**
**Top-5 clicks**
**29%**
**Rating**
**4.4★**
[**~~Read the full verdict → ~~**](https://flapen.com/research/sg/toys/toys)**Worth a look**### [board game](https://flapen.com/research/sg/toys/board-game) Shows low returns (0.3%), but a small market ($9K/yr) keeps it on the watch list.
**Market/yr**
**$9K**
**Growth 90d**
**+50.1%**
**Top-5 clicks**
**26%**
**Rating**
**4.7★**
[**~~Read the full verdict → ~~**](https://flapen.com/research/sg/toys/board-game) ## **Opportunity map**Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentratedGrowth 90d4mtoysboard gameLaunch it Worth a look Skip it ## **Demand & seasonality**Weekly Amazon search volume, last 104 weeks — median niche search growth of +15.6% over the last 90 days.175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2× ## **Niches**118 tracked | **#** | **Niche** | **Verdict** | **Score** | **Market/yr** | **90d** | **Top 5** | **Rating** | **Price** | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | [**4m**](https://flapen.com/research/sg/toys/4m) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **56** | $6K | **+332.6%** | 100% | 4.0★ | $25.97 | | 2 | [**toys**](https://flapen.com/research/sg/toys/toys) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **56** | $2K | **+31.2%** | 29% | 4.4★ | $27.04 | | 3 | [**board game**](https://flapen.com/research/sg/toys/board-game) A small market ($9K/yr) keeps it on the watch list | **Worth a look** | **53** | $9K | **+50.1%** | 26% | 4.7★ | $36.70 | | 4 | [**paw patrol**](https://flapen.com/research/sg/toys/paw-patrol) A small market ($14K/yr) | **Skip it** | **49** | $14K | **+25.8%** | 44% | 4.6★ | $28.32 | | 5 | [**fidget toys**](https://flapen.com/research/sg/toys/fidget-toys) A small market ($6K/yr) | **Skip it** | **48** | $6K | **-9.5%** | 48% | 4.5★ | $18.97 | | 6 | [**star wars black series**](https://flapen.com/research/sg/toys/star-wars-black-series) Brand-locked demand (top 5 brands take 99% of clicks) | **Skip it** | **47** | $18K | **+61.0%** | 38% | 4.7★ | $35.24 | | 7 | [**pokemon tcg**](https://flapen.com/research/sg/toys/pokemon-tcg) Brand-locked demand (top 5 brands take 100% of clicks) | **Skip it** | **46** | $152K | **-6.0%** | 32% | 4.3★ | $89.50 | | 8 | [**dinosaur**](https://flapen.com/research/sg/toys/dinosaur) A small market ($9K/yr) | **Skip it** | **46** | $9K | **+17.9%** | 58% | 4.7★ | $33.27 | | 9 | [**toys for girls 6-8 years**](https://flapen.com/research/sg/toys/toys-for-girls-6-8-years) A small market ($2K/yr) | **Skip it** | **46** | $2K | **+1.4%** | 44% | 4.5★ | $30.55 | | 10 | [**disney princess**](https://flapen.com/research/sg/toys/disney-princess) A small market ($0/yr) | **Skip it** | **46** | $0 | **+54.0%** | 50% | 4.7★ | $27.98 | [**~~Browse all Toys niches A–Z → ~~**](https://flapen.com/research/sg/toys/niches) [**Explore all 118 niches **](https://flapen.com/research/niches?market=sg&categories=sg:6315069051)