---
title: "Yoga Mat — $30K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/sporting-goods/yoga-mat"
last_updated: "2026-08-08T05:17:14.112Z"
locale: en
meta:
description: "Niche score 38/100 · $30K/yr market · 23K searches/yr · $79.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $30K/yr market · 23K searches/yr · $79.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yoga Mat — $30K/yr Amazon SG Niche (2026) - Flapen"
---
# **yoga mat**
**Skip it**
A small market ($30K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 30Conversion 21Competition 58Returns 50Price range 27Avg price 83Brand share 59Review moat 25Quality gap 37
**Avg price**
**Great****$79.17**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$18.10–$318.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,809.89**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$30K**
$30K/yr · 23K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, yoga mat is a $30K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yoga mat market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$40K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **41%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**24**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 93%
**Open market**
**24%**
- LIFORME34% - Gruper11% - Primasole10% - Gymsportz9% - WeGym7% - adidas6%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +4.1% search growth over the last 90 days.
800600Spike '25Black Friday '25Spike '26Prime Day '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/sporting-goods/yoga-mat/trend)
## **Top yoga mat search terms**
- **yoga mat**18K/yr+4.5%0.8% conv. - **exercise mat**3K/yr+4.4%0.6% conv. - **pilates mat**917/yr+1.9%1.4% conv. - **yoga mat thick**892/yr-1.8%1.2% conv. [**All search terms **](https://flapen.com/research/sg/sporting-goods/yoga-mat/search-terms)
## **Top yoga mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liforme Original Yoga Mat ? Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-slip Eco-friendly and Biodegradable sweat-resistant 4.2mm thick mat for comfort - Grey**LIFORME**$229.40**4.7★3,022 rev](https://www.amazon.sg/dp/B01CGLCGRA) [2**Liforme Original Yoga Mat Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-slip Eco-friendly sweat-resistant 4.2mm thick mat for comfort (Olive)**LIFORME**$212.90**4.7★3,022 rev](https://www.amazon.sg/dp/B09X66N6GX) [3**Primasole PSS91NH029 Yoga Mat Training Mat 10 mm Thick Anti-Slip Horizontal Stripe Embossed Strap Storage Case Included Earth Brown**Primasole**$22.77**4.0★1,966 rev](https://www.amazon.sg/dp/B07XL9FL8T) [4**Gruper TPE Yoga Mat Pro Yoga Mat Eco Friendly Non Slip Fitness Exercise Mat with Carrying Strap Workout Mat for Yoga Pilates and Floor Exercises (Matcha green + Black Thickness-6mm(1/4 inch))**Gruper**$46.03**4.4★10,977 rev](https://www.amazon.sg/dp/B07JQCVBBZ) [5**Pro Yoga Mat (SP2000EPY) (Maroon)**Gymsportz**$38.26**0.0★0 rev](https://www.amazon.sg/dp/B0FL7K43WN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUMFGO Large Thick Yoga Mat Wide Non-Slip Workout & Exercise Mat Eco-Friendly TPE with Carrying Strap and Storage Bag (Gray)**SUMFGO**$49.99**0 rev7mo ago](https://www.amazon.sg/dp/B0GCMYRDMZ) [**WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Suede Jungle**WeGym**$90.71**0 rev10mo ago](https://www.amazon.sg/dp/B0FPF9L8VH) [**WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Polyurethane Sandstone**WeGym**$79.70**0 rev10mo ago](https://www.amazon.sg/dp/B0FPF9YQCW) [**nuveti Large Exercise Mat (6x 3) Extra Wide Workout Mat for Men and Women Yoga Mat Thick 1/4 Exercise Mats Non-Slip Non-Toxic Large Fitness Mat Perfect for Barefoot Exercise (Yoga Pilates**nuveti**$94.36**29 rev11mo ago](https://www.amazon.sg/dp/B0FM22J9JP) [**Pro Yoga Mat (SP2000EPY) (Maroon)**Gymsportz**$38.26**0 rev11mo ago](https://www.amazon.sg/dp/B0FL7K43WN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liforme Printed Yoga Mat Collection - Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-Slip Eco-friendly Sweat-resistant Long Wide and Thick for Comfort (Black & Gold)**LIFORME**$318.62**4.7★**▲ 98%**](https://www.amazon.sg/dp/B0D1VQ8452) [**Gruper TPE Yoga Mat Pro Yoga Mat Eco Friendly Non Slip Fitness Exercise Mat with Carrying Strap Workout Mat for Yoga Pilates and Floor Exercises (Grey Blue + Black Thickness-6mm(1/4 inch))**Gruper**$49.08**4.4★**▲ 76%**](https://www.amazon.sg/dp/B07H4G664R) [**Liforme Original Yoga Mat ? Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-slip Eco-friendly and Biodegradable sweat-resistant 4.2mm thick mat for comfort - Grey**LIFORME**$229.40**4.7★**▲ 72%**](https://www.amazon.sg/dp/B01CGLCGRA) [**WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Suede Jungle**WeGym**$90.71**0.0★**▲ 65%**](https://www.amazon.sg/dp/B0FPF9L8VH) [**WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Polyurethane Sandstone**WeGym**$79.70**0.0★**▲ 64%**](https://www.amazon.sg/dp/B0FPF9YQCW)
**~~View all trending →~~**
## **What buyers say about yoga mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**25%
*“I am happy with the product its as expected”*
**Thickness**21%
*“Thick and comfortable”*
**Comfort-Overall**21%
*“super comfortable”*
**Cushion**8%
*“Otherwise lightweight and great cushioning”*
**Exercise/Sports Suitability**8%
*“Excellent exercise mat”*
### **What buyers complain about **
**Grip**33%
*“Slippery”*
**Sweat Resistance**33%
*“Not recommended for those with sweaty palms”*
### **Top return reasons **
**Flatness**33%
**Grip**33%
**Thin**33%
## **Common questions**
- **Is yoga mat profitable to sell on Amazon Singapore?**
- The niche generates $30K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the yoga mat niche?**
- 17 brands and 24 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in yoga mat?**
- Top complaints mined from reviews: Grip, Sweat Resistance. The return rate is 3.0%.
- **What does it cost to enter the yoga mat niche?**
- Listings span $18.10–$318.62; the average listing price is $79.17 (sweet spot $15–$100). The average incumbent carries 4,810 reviews — the moat a new listing must climb.
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