---
title: "Wwe — $20K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/sporting-goods/wwe"
last_updated: "2026-08-08T06:51:05.937Z"
locale: en
meta:
description: "Niche score 40/100 · $20K/yr market · 131K searches/yr · $51.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $20K/yr market · 131K searches/yr · $51.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wwe — $20K/yr Amazon SG Niche (2026) - Flapen"
---
# **wwe**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 21Conversion 4Competition 69Returns 100Price range 80Avg price 93Brand share 0Review moat 82Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$51.82**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****350.24**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$29.89–$116.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$20K**
$20K/yr · 131K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, wwe is a $20K/yr Amazon Singapore market (131K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wwe market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$26K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,349**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **10%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 100%
**Open market**
**0%**
- Mattel76% - WWE24% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — -8.2% search growth over the last 90 days.
3K2KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/sporting-goods/wwe/trend)
## **Top wwe search terms**
- **wwe**70K/yr-7.5%0.0% conv. - **wwe elite**33K/yr-12.9%0.0% conv. - **wwe ultimate edition**18K/yr-7.3%0.1% conv. - **wwe ultimate**10K/yr+1.0%0.0% conv. [**All search terms **](https://flapen.com/research/sg/sporting-goods/wwe/search-terms)
## **Top wwe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6136%$1K9%$2K12%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel WWE Championship Belt World Heavyweight Championship Role Play and Costume Approx 100 cm Long Faux Leather Belt with One Adjustment HYF18**Mattel**$36.68**4.7★1,374 rev](https://www.amazon.sg/dp/B0D1864M5M) [2**Mattel WWE Ultimate Edition Action Figure & Accessories 6-inch Gunther Collectible Set Swappable Heads & Hands Entrance Gear & 30 Articulation Points**Mattel**$40.27**4.7★642 rev](https://www.amazon.sg/dp/B0CPL2Y88X) [3**WWE Roman Reigns (Gold Belt) Best of Ultimate Edition 6 Toy Wrestling Action Figure**WWE**$59.77**4.8★41 rev](https://www.amazon.sg/dp/B0F8K8H9YK) [4**Mattel WWE Main Event Ring**Mattel**$43.90**4.7★790 rev](https://www.amazon.sg/dp/B0D7PTFJJR) [5**WWE Ultimate Edition Kane Action Figure 6-inch Collectible with Interchangeable Head Swappable Hands & Entrance Cape for Ages 8 Years Old & Up**Mattel**$116.70**4.8★590 rev](https://www.amazon.sg/dp/B09CFRKPPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WWE CM Punk Mattel Ultimate Edition Collection Series 27 Wrestling Action Figure Toy Interchangeable Heads & Hands 30 Points of Articulation**Mattel**$54.29**86 rev8mo ago](https://www.amazon.sg/dp/B0DR3YBX5K) [**WWE The Great Muta 2025 Mattel Elite Collection Monday Night Wars Series 7 Wrestling Action Figure Toy**WWE**$56.28**11 rev9mo ago](https://www.amazon.sg/dp/B0F9V1JV6B) [![WWE 2025 Mattel Elite Collection Greatest Hits Series 8 John Cena [Collectors Edition] Wrestling Action Figure Toy](https://m.media-amazon.com/images/I/41BygKtqSKL.jpg)**WWE 2025 Mattel Elite Collection Greatest Hits Series 8 John Cena \[Collectors Edition\] Wrestling Action Figure Toy**WWE**$57.67**169 rev10mo ago](https://www.amazon.sg/dp/B0F9SJW42Z) [**WWE Mattel Elite Series #118 6-Inch Jacob Fatu Action Figure and Accessories with 25 Points of Articulation and Interchangeable Hands**WWE**$52.81**232 rev11mo ago](https://www.amazon.sg/dp/B0DR3XZKYN) [**Mattel WWE Elite Action Figure & Accessories Series #119 6-inch Collectible Ethan Page with 25 Articulation Points & Swappable Hands**Mattel**$45.93**40 rev1y ago](https://www.amazon.sg/dp/B0DR3W7RXJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WWE Ultimate Edition Kane Action Figure 6-inch Collectible with Interchangeable Head Swappable Hands & Entrance Cape for Ages 8 Years Old & Up**Mattel**$116.70**4.8★**▲ 186%**](https://www.amazon.sg/dp/B09CFRKPPQ) [**Mattel WWE Elite Collection Top Picks Action Figure & Accessories Set Rey Mysterio 6-inch Collectible with Swappable Hands Ring Gear & 25 Articulation Points**Mattel**$44.82**4.5★**▲ 142%**](https://www.amazon.sg/dp/B0DR3WMX64) [**WWE Viscera Elite Collection Deluxe Action Figure with Realistic Facial Detailing Iconic Ring Gear & Accessories**Mattel**$111.65**4.6★**▲ 129%**](https://www.amazon.sg/dp/B07Y92WYB4) [**Mattel WWE Elite Collection Action Figure SummerSlam X-Pac with Accessory and Referee Build-A-Figure Parts**Mattel**$32.18**4.6★**▲ 103%**](https://www.amazon.sg/dp/B0CPL6DMMY) [**Mattel WWE Championship Belt World Heavyweight Championship Role Play and Costume Approx 100 cm Long Faux Leather Belt with One Adjustment HYF18**Mattel**$36.68**4.7★**▲ 61%**](https://www.amazon.sg/dp/B0D1864M5M)
**~~View all trending →~~**
## **What buyers say about wwe**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Adhesion/Stickiness**100%
## **Common questions**
- **Is wwe profitable to sell on Amazon Singapore?**
- The niche generates $20K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the wwe niche?**
- 2 brands and 7 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the wwe niche?**
- Listings span $29.89–$116.70; the average listing price is $51.82 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.
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