---
title: "Panini — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/sporting-goods/panini"
last_updated: "2026-08-08T06:01:26.542Z"
locale: en
meta:
description: "Niche score 39/100 · $3K/yr market · 16K searches/yr · $37.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $3K/yr market · 16K searches/yr · $37.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Panini — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **panini**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 43Conversion 5Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 93Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.87**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.78–$57.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****142**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$3K**
$3K/yr · 16K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, panini is a $3K/yr Amazon Singapore market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **panini market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$19K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **14.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Panini83% - Topps17%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +14.7% search growth over the last 90 days.
800600Spike '25Black Friday '25Spike '26Prime Day '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/sporting-goods/panini/trend)
## **Top panini search terms**
- **panini**6K/yr+196.3%0.0% conv. - **nba cards**9K/yr-39.3%0.1% conv. - **panini basketball**2K/yr-13.6%0.0% conv. [**All search terms **](https://flapen.com/research/sg/sporting-goods/panini/search-terms)
## **Top panini products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$26720%$53330%$80040%$1K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**202425 Panini Select English Premier League Blaster Box EPL Soccer Trading Cards Blaster-Exclusive Parallels Rookies & Inserts Official Panini Retail Set**Panini**$33.14**3.8★54 rev](https://www.amazon.sg/dp/B0DLHQ53J1) [2**202425 Panini Select NBA Basketball Mega Box Official Trading Cards Retail Exclusive Blue & Red Prizms Rookie Cards & Inserts Sealed Box**Panini**$57.50**4.4★105 rev](https://www.amazon.sg/dp/B0DM6LYS16) [3**2024-25 Panini Hoops Basketball NBA Trading Cards Blaster Box**Panini**$27.19**4.6★165 rev](https://www.amazon.sg/dp/B0DLHD1493) [4**2024-25 Panini Donruss Basketball Trading Cards Blaster Box**Panini**$24.78**4.5★253 rev](https://www.amazon.sg/dp/B0DLHDVX7R) [5**2025 Topps Holiday Basketball - Factory Sealed - Mega Box**Topps**$46.76**4.2★133 rev](https://www.amazon.sg/dp/B0FSBGB8B7)
### **Newest**
by launch date
[**2025 Topps Holiday Basketball - Factory Sealed - Mega Box**Topps**$46.76**133 rev9mo ago](https://www.amazon.sg/dp/B0FSBGB8B7) [**202425 Panini Select NBA Basketball Mega Box Official Trading Cards Retail Exclusive Blue & Red Prizms Rookie Cards & Inserts Sealed Box**Panini**$57.50**105 rev1y ago](https://www.amazon.sg/dp/B0DM6LYS16) [**202425 Panini Select English Premier League Blaster Box EPL Soccer Trading Cards Blaster-Exclusive Parallels Rookies & Inserts Official Panini Retail Set**Panini**$33.14**54 rev1y ago](https://www.amazon.sg/dp/B0DLHQ53J1) [**2024-25 Panini Hoops Basketball NBA Trading Cards Blaster Box**Panini**$27.19**165 rev1y ago](https://www.amazon.sg/dp/B0DLHD1493) [**2024-25 Panini Donruss Basketball Trading Cards Blaster Box**Panini**$24.78**253 rev1y ago](https://www.amazon.sg/dp/B0DLHDVX7R)
### **Trending**
90-day click momentum
[**202425 Panini Select English Premier League Blaster Box EPL Soccer Trading Cards Blaster-Exclusive Parallels Rookies & Inserts Official Panini Retail Set**Panini**$33.14**3.8★**▲ 180%**](https://www.amazon.sg/dp/B0DLHQ53J1) [**2024-25 Panini Donruss Basketball Trading Cards Blaster Box**Panini**$24.78**4.5★**▲ 28%**](https://www.amazon.sg/dp/B0DLHDVX7R) [**2025 Topps Holiday Basketball - Factory Sealed - Mega Box**Topps**$46.76**4.2★**— 4%**](https://www.amazon.sg/dp/B0FSBGB8B7) [**2024-25 Panini Hoops Basketball NBA Trading Cards Blaster Box**Panini**$27.19**4.6★**▼ 14%**](https://www.amazon.sg/dp/B0DLHD1493) [**202425 Panini Select NBA Basketball Mega Box Official Trading Cards Retail Exclusive Blue & Red Prizms Rookie Cards & Inserts Sealed Box**Panini**$57.50**4.4★**▼ 51%**](https://www.amazon.sg/dp/B0DM6LYS16)
## **What buyers say about panini**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Product Condition**100%
## **Common questions**
- **Is panini profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the panini niche?**
- 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the panini niche?**
- Listings span $24.78–$57.50; the average listing price is $37.87 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.
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