---
title: "Ice Pack — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/sporting-goods/ice-pack"
last_updated: "2026-08-06T04:27:17.212Z"
locale: en
meta:
description: "Niche score 30/100 · $3K/yr market · 5K searches/yr · $21.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $3K/yr market · 5K searches/yr · $21.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ice Pack — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **ice pack**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 19Conversion 39Competition 9Returns 100Price range 95Avg price 91Brand share 0Review moat 20Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$15.47–$28.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.49**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****13,050.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$3K**
$3K/yr · 5K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, ice pack is a $3K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ice pack market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Fit & Fresh42% - Igloo19% - AllSett Health16% - Medi Ice Pak12% - Perfect Remedy11% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -12.3% search growth over the last 90 days.
150100Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/sporting-goods/ice-pack/trend)
## **Top ice pack search terms**
- **ice pack**4K/yr-13.4%1.8% conv. - **reusable ice pack**444/yr+70.4%1.7% conv. - **ice pack for injuries**197/yr-88.7%0.0% conv. - **ice packs for cooler bag**443/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/sg/sporting-goods/ice-pack/search-terms)
## **Top ice pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31220%$62430%$93540%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fit + Fresh XL Cool Coolers Freezer Slim Ice Pack for Lunch Box Coolers Beach Bags and Picnic Baskets Multi-Colored 4 pack Extra Large**Fit & Fresh**$15.47**4.7★15,187 rev](https://www.amazon.sg/dp/B08QDWMMW5) [2**Igloo Large Maxcold 2 Pack Ice Block Reusable Ice Packs for Coolers Freezer Pack Cold Packs for Coolers Long Lasting Ice Blocks**Igloo**$23.61**4.6★542 rev](https://www.amazon.sg/dp/B0DQ2CRRM3) [3**Reusable Hot and Cold Gel Ice Packs for Injuries | Cold Compress Ice Pack Gel Ice Packs Cold Pack Gel ice Pack Cold Packs for Injuries 10.5 in Long x 5 in Wide | 4 Pack**AllSett Health**$28.44**4.6★8,816 rev](https://www.amazon.sg/dp/B088F39KSH) [4**Fit & Fresh Cool Coolers Slim Lunch Ice Packs - Set of 4**Fit & Fresh**$17.47**4.7★30,172 rev](https://www.amazon.sg/dp/B003FO2B5U) [5**Medi Ice Pak Medium Gel Therapeutic Compress Pack**Medi Ice Pak**$16.90**5.0★1 rev](https://www.amazon.sg/dp/B0B6HDSRH9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Igloo Large Maxcold 2 Pack Ice Block Reusable Ice Packs for Coolers Freezer Pack Cold Packs for Coolers Long Lasting Ice Blocks**Igloo**$23.61**542 rev1y ago](https://www.amazon.sg/dp/B0DQ2CRRM3) [**Medi Ice Pak Medium Gel Therapeutic Compress Pack**Medi Ice Pak**$16.90**1 rev4y ago](https://www.amazon.sg/dp/B0B6HDSRH9) [**Fit + Fresh XL Cool Coolers Freezer Slim Ice Pack for Lunch Box Coolers Beach Bags and Picnic Baskets Multi-Colored 4 pack Extra Large**Fit & Fresh**$15.47**15,187 rev5y ago](https://www.amazon.sg/dp/B08QDWMMW5) [**Reusable Hot and Cold Gel Ice Packs for Injuries | Cold Compress Ice Pack Gel Ice Packs Cold Pack Gel ice Pack Cold Packs for Injuries 10.5 in Long x 5 in Wide | 4 Pack**AllSett Health**$28.44**8,816 rev6y ago](https://www.amazon.sg/dp/B088F39KSH) [**2 Pack Gel Ice Packs for Injuries Reusable Gel Ice Pack for Hot Cold Compress Soothing Soft Ice Packs for Injuries Reusable Gel Alternative for Hot Water Bottles Injury Ice Pack (2 Pack Regular)**Perfect Remedy**$27.06**23,586 rev6y ago](https://www.amazon.sg/dp/B01LXM8W8T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Igloo Large Maxcold 2 Pack Ice Block Reusable Ice Packs for Coolers Freezer Pack Cold Packs for Coolers Long Lasting Ice Blocks**Igloo**$23.61**4.6★**▲ 263%**](https://www.amazon.sg/dp/B0DQ2CRRM3) [**2 Pack Gel Ice Packs for Injuries Reusable Gel Ice Pack for Hot Cold Compress Soothing Soft Ice Packs for Injuries Reusable Gel Alternative for Hot Water Bottles Injury Ice Pack (2 Pack Regular)**Perfect Remedy**$27.06**4.6★**▲ 65%**](https://www.amazon.sg/dp/B01LXM8W8T) [**Medi Ice Pak Medium Gel Therapeutic Compress Pack**Medi Ice Pak**$16.90**5.0★**— 6%**](https://www.amazon.sg/dp/B0B6HDSRH9) [**Fit & Fresh Cool Coolers Slim Lunch Ice Packs - Set of 4**Fit & Fresh**$17.47**4.7★**▼ 13%**](https://www.amazon.sg/dp/B003FO2B5U) [**Reusable Hot and Cold Gel Ice Packs for Injuries | Cold Compress Ice Pack Gel Ice Packs Cold Pack Gel ice Pack Cold Packs for Injuries 10.5 in Long x 5 in Wide | 4 Pack**AllSett Health**$28.44**4.6★**▼ 16%**](https://www.amazon.sg/dp/B088F39KSH)
**~~View all trending →~~**
## **Common questions**
- **Is ice pack profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 6 tracked products. 90-day search growth is -12.3%. Flapen's verdict: Skip it (30/100).
- **How competitive is the ice pack niche?**
- 5 brands and 6 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the ice pack niche?**
- Listings span $15.47–$28.44; the average listing price is $21.49 (sweet spot $15–$100). The average incumbent carries 13,051 reviews — the moat a new listing must climb.
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