---
title: "Foam Roller — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/sporting-goods/foam-roller"
last_updated: "2026-08-06T00:42:06.516Z"
locale: en
meta:
description: "Niche score 39/100 · $5K/yr market · 10K searches/yr · $29.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $5K/yr market · 10K searches/yr · $29.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foam Roller — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **foam roller**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 48Conversion 21Competition 30Returns 97Price range 95Avg price 95Brand share 0Review moat 24Quality gap 43
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.98**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.93–$37.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+18.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,227.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$5K**
$5K/yr · 10K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, foam roller is a $5K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam roller market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$15K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **7%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- TRIGGERPOINT76% - Gogoing13% - YES4ALL8% - ProsourceFit3%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +18.8% search growth over the last 90 days.
400300Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/sporting-goods/foam-roller/trend)
## **Top foam roller search terms**
- **foam roller**6K/yr+9.6%2.6% conv. - **triggerpoint**2K/yr+73.0%1.4% conv. - **triggerpoint foam roller**892/yr-15.9%2.8% conv. - **roller**736/yr+0.6%0.0% conv. [**All search terms **](https://flapen.com/research/sg/sporting-goods/foam-roller/search-terms)
## **Top foam roller products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$24910%$49915%$74820%$998101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TRIGGERPOINT 04401 Grid Foam Roller Black**TRIGGERPOINT**$35.89**4.5★3,025 rev](https://www.amazon.sg/dp/B01A8DSS3E) [2**TriggerPoint GRID Foam Roller with Free Online Instructional Videos Original (13-inch) Black**TRIGGERPOINT**$37.80**4.7★35,215 rev](https://www.amazon.sg/dp/B0040EGNIU) [3**TRIGGERPOINT 226332 Core Foam Roller Lavender Mini Length 11.8 inches (30 cm) Soft Type Myofascial Release**TRIGGERPOINT**$23.96**4.5★127 rev](https://www.amazon.sg/dp/B0C5C2Q546) [4**Gogoing Fitness Foam Rollers For Deep Tissue Massage Trigger Point Foam Roller For Muscle Massage And Deep Relaxation Therapy Relieve Muscle Tension And Stress 33x14cm (Black)**Gogoing**$17.93**4.2★24 rev](https://www.amazon.sg/dp/B08RC2BMW3) [5**TRIGGERPOINT 04402 Grid Foam Roller Orange Myofascial Release**TRIGGERPOINT**$35.09**4.4★2,599 rev](https://www.amazon.sg/dp/B01A8DSRYO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Trigger Point Performance 224000-B GRID X Foam Roller with Free Online Instructional Videos Extra Firm (13-Inch) Black**TRIGGERPOINT**$35.28**1,254 rev2y ago](https://www.amazon.sg/dp/B00K06I222) [**TRIGGERPOINT 226332 Core Foam Roller Lavender Mini Length 11.8 inches (30 cm) Soft Type Myofascial Release**TRIGGERPOINT**$23.96**127 rev3y ago](https://www.amazon.sg/dp/B0C5C2Q546) [**TRIGGERPOINT 04401 Grid Foam Roller Black**TRIGGERPOINT**$35.89**3,025 rev4y ago](https://www.amazon.sg/dp/B01A8DSS3E) [**TRIGGERPOINT 04402 Grid Foam Roller Orange Myofascial Release**TRIGGERPOINT**$35.09**2,599 rev4y ago](https://www.amazon.sg/dp/B01A8DSRYO) [**Yes4All 9E00 EPP High Density Foam Roller Black Trekch 35.8 inches (91 cm) Yoga Supplies Japanese Authentic Import**YES4ALL**$31.23**5,321 rev4y ago](https://www.amazon.sg/dp/B0148DA46O)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TriggerPoint 03301 MB1 Massage Ball Small Lime/White/Black**TRIGGERPOINT**$25.15**4.5★**▲ 119%**](https://www.amazon.sg/dp/B01B4ZCNZO) [**TRIGGERPOINT 226332 Core Foam Roller Lavender Mini Length 11.8 inches (30 cm) Soft Type Myofascial Release**TRIGGERPOINT**$23.96**4.5★**▲ 55%**](https://www.amazon.sg/dp/B0C5C2Q546) [**Yes4All EVA Firm Foam Roller for Back - Round Roller for Yoga & Pilates 30/45/60/90 cm**YES4ALL**$25.66**4.5★**▲ 48%**](https://www.amazon.sg/dp/B08LPCLNZV) [**TRIGGERPOINT 04401 Grid Foam Roller Black**TRIGGERPOINT**$35.89**4.5★**▲ 24%**](https://www.amazon.sg/dp/B01A8DSS3E) [**TRIGGERPOINT Grid Foam Roller Chocolat Standard Model Myofascial Release Stretch**TRIGGERPOINT**$34.30**4.5★**▲ 24%**](https://www.amazon.sg/dp/B09KRPTNPM)
**~~View all trending →~~**
## **Common questions**
- **Is foam roller profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 14 tracked products. 90-day search growth is +18.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the foam roller niche?**
- 4 brands and 10 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the foam roller niche?**
- Listings span $17.93–$37.80; the average listing price is $29.98 (sweet spot $15–$100). The average incumbent carries 5,228 reviews — the moat a new listing must climb.
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