---
title: "Air Mattress — $11K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/sporting-goods/air-mattress"
last_updated: "2026-08-06T03:56:21.338Z"
locale: en
meta:
description: "Niche score 33/100 · $11K/yr market · 11K searches/yr · $64.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $11K/yr market · 11K searches/yr · $64.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Air Mattress — $11K/yr Amazon SG Niche (2026) - Flapen"
---
# **air mattress**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 35Conversion 21Competition 14Returns 82Price range 50Avg price 88Brand share 0Review moat 25Quality gap 73
**Avg price**
**Great****$64.40**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$27.14–$173.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,252**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$11K**
$11K/yr · 11K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, air mattress is a $11K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **air mattress market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$16K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **11%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **49 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Intex93% - OhGeni5% - Trekology2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +7.7% search growth over the last 90 days.
300200Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/sporting-goods/air-mattress/trend)
## **Top air mattress search terms**
- **air mattress**3K/yr+8.5%1.2% conv. - **inflatable mattress**3K/yr-6.4%1.3% conv. - **inflatable bed**1K/yr+33.2%0.5% conv. - **air mattress with built in pump**1K/yr+31.1%0.3% conv. - **air bed**1K/yr-4.8%1.3% conv. - **intex air mattress**789/yr-14.4%1.3% conv. - **airbed**502/yr+21.8%2.8% conv. [**All search terms **](https://flapen.com/research/sg/sporting-goods/air-mattress/search-terms)
## **Top air mattress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$3K40%$4K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Intex 64112E Dura-Beam Standard Prestige Air Mattress: Fiber-Tech Twin Size Built-in USB Electric Pump 12in Bed Height 300lb Weight Capacity**Intex**$62.01**4.3★3,858 rev](https://www.amazon.sg/dp/B098RHJBWZ) [2**Intex Twin DURA-Beam Comfort AIRBED W/FASTFILL USB Pump Age: Adult**Intex**$65.45**4.2★1,510 rev](https://www.amazon.sg/dp/B0BFFXQ74H) [3**Intex 64101J Air Bed (Single Size)**Intex**$35.61**4.3★6,649 rev](https://www.amazon.sg/dp/B075CZB28S) [4**Intex Dura-Beam Standard Series Single-High Airbed Twin**Intex**$27.14**4.4★4,746 rev](https://www.amazon.sg/dp/B0768LRN6T) [5**INTEX 64177E Dura-Beam Standard Prestige Mid-Rise Air Mattress: Fiber-Tech Twin Size Quickfill USB Air Pump 12in Bed Height 300lb Weight Capacity**Intex**$50.85**4.4★313 rev](https://www.amazon.sg/dp/B0CC3K6BLJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HEAVY MID-RISE COMFORT DURA-BEAM SINGLE HEAVY MATTRESS (C/USB BUILT PUMP) INTEX 64157**Intex**$75.75**2,035 rev2y ago](https://www.amazon.sg/dp/B0B8PB31B5) [**INTEX 64177E Dura-Beam Standard Prestige Mid-Rise Air Mattress: Fiber-Tech Twin Size Quickfill USB Air Pump 12in Bed Height 300lb Weight Capacity**Intex**$50.85**313 rev2y ago](https://www.amazon.sg/dp/B0CC3K6BLJ) [**OhGeni Queen Air Mattress with Built in Pump Ideal Alternative to a Bed Inflatable Blow Up Mattress 18 Raised Comfort Upgraded Surface Portable Bed for Home Camping Colchone Inflable 650 lbs**OhGeni**$173.64**3,732 rev3y ago](https://www.amazon.sg/dp/B0BVLY5W6K) [**Intex Twin DURA-Beam Comfort AIRBED W/FASTFILL USB Pump Age: Adult**Intex**$65.45**1,510 rev3y ago](https://www.amazon.sg/dp/B0BFFXQ74H) [**Intex 64101J Air Bed (Single Size)**Intex**$35.61**6,649 rev4y ago](https://www.amazon.sg/dp/B075CZB28S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Intex 64112E Dura-Beam Standard Prestige Air Mattress: Fiber-Tech Twin Size Built-in USB Electric Pump 12in Bed Height 300lb Weight Capacity**Intex**$62.01**4.3★**▲ 102%**](https://www.amazon.sg/dp/B098RHJBWZ) [**Intex 64757 Classic Downy Blue Dura-Beam Series Twin Air Bed Blue 191 x 99 x 25 cm (L x W x H)**Intex**$34.88**4.3★**— 7%**](https://www.amazon.sg/dp/B07K87QVX3) [**HEAVY MID-RISE COMFORT DURA-BEAM SINGLE HEAVY MATTRESS (C/USB BUILT PUMP) INTEX 64157**Intex**$75.75**4.2★**— 3%**](https://www.amazon.sg/dp/B0B8PB31B5) [**OhGeni Queen Air Mattress with Built in Pump Ideal Alternative to a Bed Inflatable Blow Up Mattress 18 Raised Comfort Upgraded Surface Portable Bed for Home Camping Colchone Inflable 650 lbs**OhGeni**$173.64**4.4★**— 0%**](https://www.amazon.sg/dp/B0BVLY5W6K) [**INTEX 64177E Dura-Beam Standard Prestige Mid-Rise Air Mattress: Fiber-Tech Twin Size Quickfill USB Air Pump 12in Bed Height 300lb Weight Capacity**Intex**$50.85**4.4★**— 9%**](https://www.amazon.sg/dp/B0CC3K6BLJ)
**~~View all trending →~~**
## **What buyers say about air mattress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**100%
*“Easy to carry too”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is air mattress profitable to sell on Amazon Singapore?**
- The niche generates $11K/yr across 9 tracked products. 90-day search growth is +7.7%. Flapen's verdict: Skip it (33/100).
- **How competitive is the air mattress niche?**
- 3 brands and 21 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the air mattress niche?**
- Listings span $27.14–$173.64; the average listing price is $64.40 (sweet spot $15–$100). The average incumbent carries 4,252 reviews — the moat a new listing must climb.
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