---
title: "Feliway — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/pet-supplies/feliway"
last_updated: "2026-08-06T02:11:02.192Z"
locale: en
meta:
description: "Niche score 43/100 · $7K/yr market · 2K searches/yr · $74.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $7K/yr market · 2K searches/yr · $74.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Feliway — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **feliway**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 51Conversion 69Competition 8Returns 100Price range 95Avg price 84Brand share 0Review moat 22Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$37.32–$97.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$74.02**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+21.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,335**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$7K**
$7K/yr · 2K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, feliway is a $7K/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **feliway market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$19K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **0%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **111 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- FELIWAY100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +21.5% search growth over the last 90 days.
175125Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/sg/pet-supplies/feliway/trend)
## **Top feliway products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$74920%$1K30%$2K40%$3K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Feliway Optimum Starter Set 48 ml**FELIWAY**$48.94**3.9★4,714 rev](https://www.amazon.sg/dp/B08GM7S3HZ) [2**FELIWAY MultiCat Calming Pheromone 30 Day Refill - 6 Pack**FELIWAY**$87.66**4.4★19,170 rev](https://www.amazon.sg/dp/B08935Z51S) [3**FELIWAY Optimum Cat Enhanced Calming Pheromone Diffuser 30 Day Refill - 6 Pack Clear**FELIWAY**$97.88**4.5★5,770 rev](https://www.amazon.sg/dp/B09V9WC1S1) [4**FELIWAY Classic Cat Calming Pheromone 30 Day Refill - 6 Pack**FELIWAY**$95.96**4.5★14,856 rev](https://www.amazon.sg/dp/B088S3KH2R) [5**FELIWAY Optimum Enhanced Calming Pheromone 30-day Refill 3 Pack**FELIWAY**$76.36**4.5★5,770 rev](https://www.amazon.sg/dp/B09V9VSY53)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Feliway Optimum Starter Set 48 ml**FELIWAY**$48.94**4,714 rev1y ago](https://www.amazon.sg/dp/B08GM7S3HZ) [**FELIWAY Optimum Cat Enhanced Calming Pheromone Diffuser 30 Day Refill - 6 Pack Clear**FELIWAY**$97.88**5,770 rev4y ago](https://www.amazon.sg/dp/B09V9WC1S1) [**FELIWAY Optimum Enhanced Calming Pheromone 30-day Refill 3 Pack**FELIWAY**$76.36**5,770 rev4y ago](https://www.amazon.sg/dp/B09V9VSY53) [**FELIWAY Classic Cat Calming Pheromone 30 Day Refill - 6 Pack**FELIWAY**$95.96**14,856 rev6y ago](https://www.amazon.sg/dp/B088S3KH2R) [**FELIWAY MultiCat Calming Pheromone 30 Day Refill - 6 Pack**FELIWAY**$87.66**19,170 rev6y ago](https://www.amazon.sg/dp/B08935Z51S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FELIWAY MultiCat Calming Pheromone 30 Day Refill - 6 Pack**FELIWAY**$87.66**4.4★**▲ 36%**](https://www.amazon.sg/dp/B08935Z51S) [**FELIWAY Optimum Enhanced Calming Pheromone 30-day Refill 3 Pack**FELIWAY**$76.36**4.5★**▲ 30%**](https://www.amazon.sg/dp/B09V9VSY53) [**Feliway Optimum Starter Set 48 ml**FELIWAY**$48.94**3.9★**▲ 17%**](https://www.amazon.sg/dp/B08GM7S3HZ) [**FELIWAY Classic Cat Calming Pheromone 30 Day Refill - 6 Pack**FELIWAY**$95.96**4.5★**— 3%**](https://www.amazon.sg/dp/B088S3KH2R) [**FELIWAY Classic 60ml Spray comforts cats and helps solve behavioural issues and stress/anxiety in the home and on the move - 60ml**FELIWAY**$37.32**4.2★**— 0%**](https://www.amazon.sg/dp/B00D604FOS)
**~~View all trending →~~**
## **Common questions**
- **Is feliway profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 6 tracked products. 90-day search growth is +21.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the feliway niche?**
- 1 brands and 3 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **When does demand for feliway peak?**
- Demand peaks in Jul–Aug–Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the feliway niche?**
- Listings span $37.32–$97.88; the average listing price is $74.02 (sweet spot $15–$100). The average incumbent carries 9,335 reviews — the moat a new listing must climb.
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