---
title: "Dog Treats — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/pet-supplies/dog-treats"
last_updated: "2026-08-08T05:25:46.086Z"
locale: en
meta:
description: "Niche score 39/100 · $2K/yr market · 9K searches/yr · $18.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $2K/yr market · 9K searches/yr · $18.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dog Treats — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **dog treats**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 18Conversion 17Competition 50Returns 100Price range 80Avg price 83Brand share 53Review moat 23Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.89–$45.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,114.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 9K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, dog treats is a $2K/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog treats market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$18K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **8%**
- **Out of stock**
- **20.2%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**20%**
- Absolute Holistic21% - Generic20% - Greenies13% - Stella & Chewy's12% - Zeal8% - Kennel Kitchen7%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -13.3% search growth over the last 90 days.
450350Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/sg/pet-supplies/dog-treats/trend)
## **Top dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$666%$1339%$19912%$2661101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Singapaw Deli Chew Premium Air-Dried Dog Treats 100% Natural Real Meat High-Protein Training Chews (Duck Thin Jerky 130g)**Generic**$13.62**0.0★0 rev](https://www.amazon.sg/dp/B0FG7FJGGK) [2**Stella & Chewys Carnivore Crunch Beef Dog Treats 3.25oz**Stella & Chewy's**$17.96**4.6★2,195 rev](https://www.amazon.sg/dp/B00GVHMSCY) [3**Absolute Holistic Venison Stick Grain Free Dog Treats 100g**Absolute Holistic**$7.89**0.0★0 rev](https://www.amazon.sg/dp/B0FXMKC1R2) [4**Absolute Holistic Salmon Strip Grain Free Dog Treat 100g**Absolute Holistic**$7.90**5.0★1 rev](https://www.amazon.sg/dp/B0FXMH1YHP) [5**Zeal Dried Spare Ribs Dog Treats 200g**Zeal**$20.59**4.3★15 rev](https://www.amazon.sg/dp/B00BOP1EA0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![[VALUE PACK] 200g 100% DUCK JERKY for Dogs & Cats - Fresh Dehydrated Single Ingredient](https://m.media-amazon.com/images/I/41NZbkem1QL.jpg)**\[VALUE PACK\] 200g 100% DUCK JERKY for Dogs & Cats - Fresh Dehydrated Single Ingredient**Generic**$15.74**0 rev8mo ago](https://www.amazon.sg/dp/B0G44V56KV) [**Absolute Holistic Venison Stick Grain Free Dog Treats 100g**Absolute Holistic**$7.89**0 rev10mo ago](https://www.amazon.sg/dp/B0FXMKC1R2) [**Singapaw Deli Chew Premium Air-Dried Dog Treats 100% Natural Real Meat High-Protein Training Chews (Duck Thin Jerky 130g)**Generic**$13.62**0 rev1y ago](https://www.amazon.sg/dp/B0FG7FJGGK) [**Absolute Holistic Salmon Strip Grain Free Dog Treat 100g**Absolute Holistic**$7.90**1 rev1y ago](https://www.amazon.sg/dp/B0FXMH1YHP) [**MEAT UP Meat Up Dog Treat Biscuit Mutton Flavour 500G (Total 1Kg Pack) - All Life Stages**MEAT UP**$25.47**10,072 rev2y ago](https://www.amazon.sg/dp/B07G7SRMWB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Absolute Holistic Venison Stick Grain Free Dog Treats 100g**Absolute Holistic**$7.89**0.0★**▲ 216%**](https://www.amazon.sg/dp/B0FXMKC1R2) [![[VALUE PACK] 200g 100% DUCK JERKY for Dogs & Cats - Fresh Dehydrated Single Ingredient](https://m.media-amazon.com/images/I/41NZbkem1QL.jpg)**\[VALUE PACK\] 200g 100% DUCK JERKY for Dogs & Cats - Fresh Dehydrated Single Ingredient**Generic**$15.74**0.0★**▲ 166%**](https://www.amazon.sg/dp/B0G44V56KV) [**WHIMZEES WHZ542 Dental Treats Variety Box for Medium Dogs (28 Pieces) Medium (28 Count)**WHIMZEES**$45.06**4.6★**▲ 125%**](https://www.amazon.sg/dp/B01GX9A94S) [**Absolute Holistic Salmon Strip Grain Free Dog Treat 100g**Absolute Holistic**$7.90**5.0★**▲ 41%**](https://www.amazon.sg/dp/B0FXMH1YHP) [**Greenies Dog Dental Treats Oral Care Treats Regular 6oz (170g)**Greenies**$11.59**4.8★**▲ 41%**](https://www.amazon.sg/dp/B00DQR4DX4)
**~~View all trending →~~**
## **Common questions**
- **Is dog treats profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the dog treats niche?**
- 9 brands and 15 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 73% of demand.
- **When does demand for dog treats peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the dog treats niche?**
- Listings span $7.89–$45.06; the average listing price is $18.17 (sweet spot $15–$100). The average incumbent carries 7,115 reviews — the moat a new listing must climb.
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