[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-office-products-wrapping-paper":3,"research-sidebar-rollups":371},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":43,"baselines":77,"demand":81,"seasonality":219,"brandShare":220,"products":232,"feedback":219,"searchTerms":332,"related":341,"lastUpdated":32},"fb208a1f-ceeb-4c6b-bb92-b54aa99bf2c1","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":15,"successfulLaunches360":15,"newProducts360":15,"amazonNicheId":4,"title":29,"slug":30,"href":31,"leafCategoryName":11,"scrapedAt":32,"brandCount":33,"brandCountYearAgo":34,"sellerCount":33,"signals":35,"avgBsr":36,"pageQuality":15,"unitsSoldMin":37,"unitsSoldAvgMin":15,"unitsSoldAvgMax":38,"revenueMin":39,"revenueMax":40,"avgBrandAgeMonths":41,"avgSellerAgeDays":15,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":42},0,11151,1.5269,0.3013,0.6234,1,4.59,487,17.68,11.93,23.13,10,750,0.2,"wrapping paper","wrapping-paper","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fwrapping-paper","2026-07-24T09:14:30.509429+00:00",3,7,[],25,500,100,8840,13260,37,0.1708,{"score":44,"verdict":45,"components":46},38,"skip",[47,50,53,56,58,60,63,68,70,73],{"key":48,"score":15,"weight":49,"raw":15},"marketSize",0.15,{"key":51,"score":52,"weight":49,"raw":18},"growth",56,{"key":54,"score":15,"weight":55,"raw":15},"conversion",0.1,{"key":57,"score":44,"weight":49,"raw":19},"competition",{"key":59,"score":15,"weight":55,"raw":20},"brandShare",{"key":61,"score":62,"weight":55,"raw":21},"qualityGap",27,{"key":64,"score":65,"weight":66,"raw":67},"reviewMoat",76,0.05,487.4,{"key":69,"score":38,"weight":55,"raw":15},"returns",{"key":71,"score":72,"weight":66,"raw":23},"avgPrice",82,{"key":74,"score":75,"weight":66,"raw":76},"priceRange",73,0.7258928571428571,{"avgRating":78,"medianPrice":79,"medianReturnRate":15,"nichesTracked":80},4.47,30,1590,{"points":82,"droppedPartialWeek":218},[83,86,89,92,95,98,101,104,107,110,112,115,118,121,124,127,130,133,136,139,142,145,147,150,153,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,208,211,214,216],{"week":84,"volume":85},"2025-08-31",93,{"week":87,"volume":88},"2025-09-07",267,{"week":90,"volume":91},"2025-09-14",261,{"week":93,"volume":94},"2025-09-21",301,{"week":96,"volume":97},"2025-09-28",202,{"week":99,"volume":100},"2025-10-05",258,{"week":102,"volume":103},"2025-10-12",386,{"week":105,"volume":106},"2025-10-19",299,{"week":108,"volume":109},"2025-10-26",410,{"week":111,"volume":106},"2025-11-02",{"week":113,"volume":114},"2025-11-09",371,{"week":116,"volume":117},"2025-11-16",532,{"week":119,"volume":120},"2025-11-23",858,{"week":122,"volume":123},"2025-11-30",940,{"week":125,"volume":126},"2025-12-07",844,{"week":128,"volume":129},"2025-12-14",905,{"week":131,"volume":132},"2025-12-21",823,{"week":134,"volume":135},"2025-12-28",580,{"week":137,"volume":138},"2026-01-04",145,{"week":140,"volume":141},"2026-01-11",114,{"week":143,"volume":144},"2026-01-18",113,{"week":146,"volume":85},"2026-01-25",{"week":148,"volume":149},"2026-02-01",61,{"week":151,"volume":152},"2026-02-08",68,{"week":154,"volume":38},"2026-02-15",{"week":156,"volume":157},"2026-02-22",62,{"week":159,"volume":160},"2026-03-01",66,{"week":162,"volume":163},"2026-03-08",79,{"week":165,"volume":166},"2026-03-15",90,{"week":168,"volume":169},"2026-03-22",70,{"week":171,"volume":172},"2026-03-29",50,{"week":174,"volume":175},"2026-04-05",41,{"week":177,"volume":178},"2026-04-12",85,{"week":180,"volume":181},"2026-04-19",81,{"week":183,"volume":184},"2026-04-26",78,{"week":186,"volume":187},"2026-05-03",55,{"week":189,"volume":190},"2026-05-10",154,{"week":192,"volume":193},"2026-05-17",104,{"week":195,"volume":196},"2026-05-24",106,{"week":198,"volume":199},"2026-05-31",109,{"week":201,"volume":202},"2026-06-07",86,{"week":204,"volume":205},"2026-06-14",97,{"week":207,"volume":181},"2026-06-21",{"week":209,"volume":210},"2026-06-28",178,{"week":212,"volume":213},"2026-07-05",58,{"week":215,"volume":169},"2026-07-12",{"week":217,"volume":187},"2026-07-19",false,null,{"top":221,"otherBrandCount":15,"otherClickShare":231},[222,225,228],{"brand":223,"clickShare":224},"WRAPAHOLIC",0.6557999999999999,{"brand":226,"clickShare":227},"Tyzarglef",0.1948,{"brand":229,"clickShare":230},"aakar",0.1493,0.00010000000000010001,[233,242,253,263,272,282,292,302,312,322],{"asin":234,"title":235,"brand":226,"imageUrl":236,"price":25,"rating":237,"reviews":238,"clickShare90":227,"clickShare360":239,"launchDate":240,"amazonUrl":241},"B0F13926HD","Tyzarglef Wild Flower Wrapping Paper Roll 17 Inches x 32.8 Feet Kraft Floral Design Wrapping Paper for Women Girls Gifts Birthdays Weddings Bridal Shower and Engagement","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51aX5UUp2NL.jpg",4.7,329,0.1204,"2025-03-11","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0F13926HD",{"asin":243,"title":244,"brand":223,"imageUrl":245,"price":246,"rating":247,"reviews":248,"clickShare90":249,"clickShare360":250,"launchDate":251,"amazonUrl":252},"B0DD44DHMB","WRAPAHOLIC Kraft Floral Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Spring Summer Garden Flower Design Perfect for Wedding Bridal Shower Birthday","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51eobnl+MGL.jpg",14.72,4.6,603,0.1364,0.1257,"2024-08-14","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DD44DHMB",{"asin":254,"title":255,"brand":223,"imageUrl":256,"price":257,"rating":247,"reviews":258,"clickShare90":259,"clickShare360":260,"launchDate":261,"amazonUrl":262},"B0BJ6V38SZ","WRAPAHOLIC Reversible Birthday Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Colorful Balloon with Confetti Design for Birthday Holiday Party Baby Shower","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51TckOTLoTL.jpg",22.96,1245,0.0974,0.0733,"2022-10-14","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BJ6V38SZ",{"asin":264,"title":265,"brand":223,"imageUrl":266,"price":267,"rating":237,"reviews":268,"clickShare90":259,"clickShare360":269,"launchDate":270,"amazonUrl":271},"B0BTP5MCPM","WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Gold Print and Delicate Polka Dots Design for Birthday Christmas Wedding Baby Shower","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415PPp3wCiL.jpg",20.63,265,0.089,"2023-02-02","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BTP5MCPM",{"asin":273,"title":274,"brand":223,"imageUrl":275,"price":276,"rating":277,"reviews":278,"clickShare90":259,"clickShare360":279,"launchDate":280,"amazonUrl":281},"B0B615Y7K5","WRAPAHOLIC Birthday Wrapping Paper Sheet - 12 Sheets Folded Flat with 12 Gift Tags for Party Baby Shower - 19.7 Inch X 27.5 Inch Per Sheet","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61al9NmDDrL.jpg",13.35,4.5,1183,0.0406,"2022-07-07","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0B615Y7K5",{"asin":283,"title":284,"brand":223,"imageUrl":285,"price":286,"rating":247,"reviews":287,"clickShare90":288,"clickShare360":289,"launchDate":290,"amazonUrl":291},"B0D7VX9LF7","WRAPAHOLIC Puppy Dog Wrapping Paper - Mini Roll - 17 Inch x 9.8 Feet - Yellow Birthday Wrapping Paper Perfect for Kids Boys Grils Baby Shower","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51aoaTpsi-L.jpg",15.88,307,0.0844,0.0393,"2024-06-24","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0D7VX9LF7",{"asin":293,"title":294,"brand":229,"imageUrl":295,"price":296,"rating":297,"reviews":20,"clickShare90":298,"clickShare360":299,"launchDate":300,"amazonUrl":301},"B0CQTH7CV6","Aakar Pack of 6 Size 17 x 29 Inches Wrapping Paper Sheets For Craft Packing Birthday Christmas Wedding (Florals)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51tQtB7R+8L.jpg",13.49,5,0.0779,0.1846,"2023-12-22","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CQTH7CV6",{"asin":303,"title":304,"brand":223,"imageUrl":305,"price":306,"rating":307,"reviews":308,"clickShare90":298,"clickShare360":309,"launchDate":310,"amazonUrl":311},"B0BWD8RS4G","WRAPAHOLIC Navy Blue Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Navy Blue Gold Design with Silky Touch Perfect for Birthday Wedding Baby Shower Holiday","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bmR5gS7lL.jpg",19.02,4.4,889,0.1571,"2023-02-21","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BWD8RS4G",{"asin":313,"title":314,"brand":229,"imageUrl":315,"price":24,"rating":316,"reviews":317,"clickShare90":318,"clickShare360":319,"launchDate":320,"amazonUrl":321},"B098FH8C3P","Aakar Pack of 6 Size 17 x 29 Inches Wrapping Paper Sheets For Craft Packing Birthday Christmas Wedding (Fuzzy All)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F515xpg4kQ8L.jpg",4.2,8,0.0714,0.1387,"2021-07-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB098FH8C3P",{"asin":323,"title":324,"brand":223,"imageUrl":325,"price":326,"rating":247,"reviews":327,"clickShare90":328,"clickShare360":329,"launchDate":330,"amazonUrl":331},"B0DT6QNKBT","WRAPAHOLIC Blue White Floral Wrapping Paper - Mini Roll - 17 Inch x 16.5 Feet - Vintage Blue Toile De Jouy Tuscany Pagoda Design Perfect for Wedding Birthday Bridal Shower Tea Party","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61ZZodqnpcL.jpg",21.67,44,0.0649,0.0314,"2025-01-16","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DT6QNKBT",[333,337],{"term":29,"volume":334,"growthQoq":335,"conversionRate":336},6961,0.3392,0.0182,{"term":338,"volume":339,"growthQoq":340,"conversionRate":15},"christmas wrapping paper",4190,-0.5366,[342,347,352,358,362,367],{"title":343,"href":344,"score":44,"verdict":45,"marketSize":345,"growth90":346},"birthday card","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fbirthday-card",7111.95,0.1186,{"title":348,"href":349,"score":44,"verdict":45,"marketSize":350,"growth90":351},"bubble wrap","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fbubble-wrap",2944.31,0.0803,{"title":353,"href":354,"score":355,"verdict":45,"marketSize":356,"growth90":357},"label printer","\u002Fresearch\u002Fsg\u002Foffice-products\u002Flabel-printer",36,2005.2,0.0675,{"title":359,"href":360,"score":355,"verdict":45,"marketSize":15,"growth90":361},"3d pen","\u002Fresearch\u002Fsg\u002Foffice-products\u002F3d-pen",-0.0067,{"title":363,"href":364,"score":355,"verdict":45,"marketSize":365,"growth90":366},"crochet kit","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fcrochet-kit",4514.78,-0.1778,{"title":368,"href":369,"score":175,"verdict":45,"marketSize":15,"growth90":370},"pencil case","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fpencil-case",0.0702,[372,379,386,393,400,407,414,420,427,434,441,444,451,458,464,470,477],{"nodeId":373,"label":374,"slug":375,"href":376,"nichesTracked":377,"marketSizeTotal":378},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":380,"label":381,"slug":382,"href":383,"nichesTracked":384,"marketSizeTotal":385},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":387,"label":388,"slug":389,"href":390,"nichesTracked":391,"marketSizeTotal":392},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":394,"label":395,"slug":396,"href":397,"nichesTracked":398,"marketSizeTotal":399},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":401,"label":402,"slug":403,"href":404,"nichesTracked":405,"marketSizeTotal":406},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":408,"label":409,"slug":410,"href":411,"nichesTracked":412,"marketSizeTotal":413},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":415,"label":416,"slug":417,"href":418,"nichesTracked":196,"marketSizeTotal":419},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",336014,{"nodeId":421,"label":422,"slug":423,"href":424,"nichesTracked":425,"marketSizeTotal":426},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":428,"label":429,"slug":430,"href":431,"nichesTracked":432,"marketSizeTotal":433},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":435,"label":436,"slug":437,"href":438,"nichesTracked":439,"marketSizeTotal":440},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":442,"marketSizeTotal":443},33,85608,{"nodeId":445,"label":446,"slug":447,"href":448,"nichesTracked":449,"marketSizeTotal":450},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":452,"label":453,"slug":454,"href":455,"nichesTracked":456,"marketSizeTotal":457},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":459,"label":460,"slug":461,"href":462,"nichesTracked":34,"marketSizeTotal":463},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",27257,{"nodeId":465,"label":466,"slug":467,"href":468,"nichesTracked":297,"marketSizeTotal":469},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":471,"label":472,"slug":473,"href":474,"nichesTracked":475,"marketSizeTotal":476},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":478,"label":479,"slug":480,"href":481,"nichesTracked":20,"marketSizeTotal":15},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]