---
title: "Wrapping Paper — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/office-products/wrapping-paper"
last_updated: "2026-08-05T23:17:35.283Z"
locale: en
meta:
description: "Niche score 38/100 · $0/yr market · 11K searches/yr · $17.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $0/yr market · 11K searches/yr · $17.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wrapping Paper — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **wrapping paper**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 56Conversion 0Competition 38Returns 100Price range 73Avg price 82Brand share 0Review moat 76Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.68**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****487.4**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$11.93–$23.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+30.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 11K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, wrapping paper is a $0/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wrapping paper market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$13K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **17.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- WRAPAHOLIC66% - Tyzarglef19% - aakar15% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +30.1% search growth over the last 90 days.
900700Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/office-products/wrapping-paper/trend)
## **Top wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tyzarglef Wild Flower Wrapping Paper Roll 17 Inches x 32.8 Feet Kraft Floral Design Wrapping Paper for Women Girls Gifts Birthdays Weddings Bridal Shower and Engagement**Tyzarglef**$23.13**4.7★329 rev](https://www.amazon.sg/dp/B0F13926HD) [2**WRAPAHOLIC Kraft Floral Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Spring Summer Garden Flower Design Perfect for Wedding Bridal Shower Birthday**WRAPAHOLIC**$14.72**4.6★603 rev](https://www.amazon.sg/dp/B0DD44DHMB) [3**WRAPAHOLIC Reversible Birthday Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Colorful Balloon with Confetti Design for Birthday Holiday Party Baby Shower**WRAPAHOLIC**$22.96**4.6★1,245 rev](https://www.amazon.sg/dp/B0BJ6V38SZ) [4**WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Gold Print and Delicate Polka Dots Design for Birthday Christmas Wedding Baby Shower**WRAPAHOLIC**$20.63**4.7★265 rev](https://www.amazon.sg/dp/B0BTP5MCPM) [5**WRAPAHOLIC Birthday Wrapping Paper Sheet - 12 Sheets Folded Flat with 12 Gift Tags for Party Baby Shower - 19.7 Inch X 27.5 Inch Per Sheet**WRAPAHOLIC**$13.35**4.5★1,183 rev](https://www.amazon.sg/dp/B0B615Y7K5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tyzarglef Wild Flower Wrapping Paper Roll 17 Inches x 32.8 Feet Kraft Floral Design Wrapping Paper for Women Girls Gifts Birthdays Weddings Bridal Shower and Engagement**Tyzarglef**$23.13**329 rev1y ago](https://www.amazon.sg/dp/B0F13926HD) [**WRAPAHOLIC Blue White Floral Wrapping Paper - Mini Roll - 17 Inch x 16.5 Feet - Vintage Blue Toile De Jouy Tuscany Pagoda Design Perfect for Wedding Birthday Bridal Shower Tea Party**WRAPAHOLIC**$21.67**44 rev1y ago](https://www.amazon.sg/dp/B0DT6QNKBT) [**WRAPAHOLIC Kraft Floral Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Spring Summer Garden Flower Design Perfect for Wedding Bridal Shower Birthday**WRAPAHOLIC**$14.72**603 rev1y ago](https://www.amazon.sg/dp/B0DD44DHMB) [**WRAPAHOLIC Puppy Dog Wrapping Paper - Mini Roll - 17 Inch x 9.8 Feet - Yellow Birthday Wrapping Paper Perfect for Kids Boys Grils Baby Shower**WRAPAHOLIC**$15.88**307 rev2y ago](https://www.amazon.sg/dp/B0D7VX9LF7) [**Aakar Pack of 6 Size 17 x 29 Inches Wrapping Paper Sheets For Craft Packing Birthday Christmas Wedding (Florals)**aakar**$13.49**1 rev2y ago](https://www.amazon.sg/dp/B0CQTH7CV6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WRAPAHOLIC Birthday Wrapping Paper Sheet - 12 Sheets Folded Flat with 12 Gift Tags for Party Baby Shower - 19.7 Inch X 27.5 Inch Per Sheet**WRAPAHOLIC**$13.35**4.5★**▲ 140%**](https://www.amazon.sg/dp/B0B615Y7K5) [**WRAPAHOLIC Puppy Dog Wrapping Paper - Mini Roll - 17 Inch x 9.8 Feet - Yellow Birthday Wrapping Paper Perfect for Kids Boys Grils Baby Shower**WRAPAHOLIC**$15.88**4.6★**▲ 115%**](https://www.amazon.sg/dp/B0D7VX9LF7) [**WRAPAHOLIC Blue White Floral Wrapping Paper - Mini Roll - 17 Inch x 16.5 Feet - Vintage Blue Toile De Jouy Tuscany Pagoda Design Perfect for Wedding Birthday Bridal Shower Tea Party**WRAPAHOLIC**$21.67**4.6★**▲ 107%**](https://www.amazon.sg/dp/B0DT6QNKBT) [**Tyzarglef Wild Flower Wrapping Paper Roll 17 Inches x 32.8 Feet Kraft Floral Design Wrapping Paper for Women Girls Gifts Birthdays Weddings Bridal Shower and Engagement**Tyzarglef**$23.13**4.7★**▲ 62%**](https://www.amazon.sg/dp/B0F13926HD) [**WRAPAHOLIC Reversible Birthday Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Colorful Balloon with Confetti Design for Birthday Holiday Party Baby Shower**WRAPAHOLIC**$22.96**4.6★**▲ 33%**](https://www.amazon.sg/dp/B0BJ6V38SZ)
**~~View all trending →~~**
## **Common questions**
- **Is wrapping paper profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 10 tracked products. 90-day search growth is +30.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the wrapping paper niche?**
- 3 brands and 3 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the wrapping paper niche?**
- Listings span $11.93–$23.13; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 487 reviews — the moat a new listing must climb.
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