---
title: "Whiteboard — $8K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/office-products/whiteboard"
last_updated: "2026-08-06T09:42:16.716Z"
locale: en
meta:
description: "Niche score 34/100 · $8K/yr market · 7K searches/yr · $67.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $8K/yr market · 7K searches/yr · $67.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Whiteboard — $8K/yr Amazon SG Niche (2026) - Flapen"
---
# **whiteboard**
**Skip it**
A small market ($8K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 17Conversion 20Competition 21Returns 98Price range 47Avg price 87Brand share 13Review moat 85Quality gap 40
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$67.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****293.3**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$15.43–$193.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$8K**
$8K/yr · 7K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, whiteboard is a $8K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whiteboard market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$17K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **60%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Marsrock52% - Generic19% - JinHuiCheng8% - UIFER8% - AlcheLHymist8% - Suremark5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -15.5% search growth over the last 90 days.
225175Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/office-products/whiteboard/trend)
## **Top whiteboard search terms**
- **whiteboard**4K/yr-25.2%1.6% conv. - **white board**3K/yr+4.7%1.2% conv. - **magnetic whiteboard**419/yr-20.9%0.0% conv. [**All search terms **](https://flapen.com/research/sg/office-products/whiteboard/search-terms)
## **Top whiteboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$75820%$2K30%$2K40%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marsrock Dry Erase White Board with Stand Double-Sided Whiteboard 16x12 10 Markers 6 Magnets 1 Eraser Portable Desktop Whiteboard for Planning Colorful Weekly Schedule Board for School for Home**Marsrock**$17.63**4.7★481 rev](https://www.amazon.sg/dp/B0CS688HW7) [2**SG StockHanging Magnetic Whiteboard single side (90x120CM With Tray)**Generic**$100.34**0.0★0 rev](https://www.amazon.sg/dp/B0DNJKQ3HD) [3**Marsrock Monthly Calendar Whiteboard and Cork Board Combo for Wall 17x13 Reversible Hanging Dry Erase Board Double Sided White Board with Aluminum Frame for Planning Office Kitchen School Home**Marsrock**$20.75**4.6★186 rev](https://www.amazon.sg/dp/B0DS5WFPJX) [4**Marsrock Weekly Calendar Whiteboard and Cork Board Combo for Wall 17x13 Reversible Hanging Dry Erase Board Double Sided White Board with Aluminum Frame for Planning Office Kitchen School Home**Marsrock**$21.66**4.6★186 rev](https://www.amazon.sg/dp/B0DS5YL2MW) [5**Whiteboard Magnetic Dry Wipe Board Self Adhesive for Any Smooth Surface with New Stain Resistant Technology Home Kitchen Fridge Shopping List and Office Notice Board (16 X 12)**JinHuiCheng**$15.43**4.7★1,138 rev](https://www.amazon.sg/dp/B08G484XR5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magnetic Dry Erase Board 36x48 Inch Whiteboard with Aluminum Frame Smooth Melamine Surface for Office Home Use Includes Pen Tray Magnets and Erasers**AlcheLHymist**$88.54**0 rev5mo ago](https://www.amazon.sg/dp/B0GM5Y889V) [**SG Stock Large Standing white board with moveable wheels**Generic**$193.88**1 rev9mo ago](https://www.amazon.sg/dp/B0FWRXYFRM) [**Marsrock Monthly Calendar Whiteboard and Cork Board Combo for Wall 17x13 Reversible Hanging Dry Erase Board Double Sided White Board with Aluminum Frame for Planning Office Kitchen School Home**Marsrock**$20.75**186 rev1y ago](https://www.amazon.sg/dp/B0DS5WFPJX) [**Marsrock Weekly Calendar Whiteboard and Cork Board Combo for Wall 17x13 Reversible Hanging Dry Erase Board Double Sided White Board with Aluminum Frame for Planning Office Kitchen School Home**Marsrock**$21.66**186 rev1y ago](https://www.amazon.sg/dp/B0DS5YL2MW) [**SG StockHanging Magnetic Whiteboard single side (90x120CM With Tray)**Generic**$100.34**0 rev1y ago](https://www.amazon.sg/dp/B0DNJKQ3HD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magnetic Dry Erase Board 36x48 Inch Whiteboard with Aluminum Frame Smooth Melamine Surface for Office Home Use Includes Pen Tray Magnets and Erasers**AlcheLHymist**$88.54**0.0★**▲ 151%**](https://www.amazon.sg/dp/B0GM5Y889V) [**Marsrock Monthly Calendar Whiteboard and Cork Board Combo for Wall 17x13 Reversible Hanging Dry Erase Board Double Sided White Board with Aluminum Frame for Planning Office Kitchen School Home**Marsrock**$20.75**4.6★**▲ 109%**](https://www.amazon.sg/dp/B0DS5WFPJX) [**Marsrock Weekly Calendar Whiteboard and Cork Board Combo for Wall 17x13 Reversible Hanging Dry Erase Board Double Sided White Board with Aluminum Frame for Planning Office Kitchen School Home**Marsrock**$21.66**4.6★**▲ 92%**](https://www.amazon.sg/dp/B0DS5YL2MW) [**Marsrock Dry Erase White Board with Stand Double-Sided Whiteboard 16x12 10 Markers 6 Magnets 1 Eraser Portable Desktop Whiteboard for Planning Colorful Weekly Schedule Board for School for Home**Marsrock**$17.63**4.7★**▲ 39%**](https://www.amazon.sg/dp/B0CS688HW7) [**SG Stock Large Standing white board with moveable wheels**Generic**$193.88**4.0★**— 6%**](https://www.amazon.sg/dp/B0FWRXYFRM)
**~~View all trending →~~**
## **What buyers say about whiteboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**42%
*“The quality is really good”*
**Erasability**25%
*“Great dry erase calendar and white board”*
**Functionality-Overall**17%
*“works well for its purpose”*
### **What buyers complain about **
**Wheel Quality**33%
*“Faulty Wheel Fitting”*
## **Common questions**
- **Is whiteboard profitable to sell on Amazon Singapore?**
- The niche generates $8K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (34/100).
- **How competitive is the whiteboard niche?**
- 6 brands and 17 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in whiteboard?**
- Top complaints mined from reviews: Wheel Quality. The return rate is 0.3%.
- **What does it cost to enter the whiteboard niche?**
- Listings span $15.43–$193.88; the average listing price is $67.11 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.
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