---
title: "Sarasa — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/office-products/sarasa"
last_updated: "2026-08-08T09:33:51.960Z"
locale: en
meta:
description: "Niche score 33/100 · $2K/yr market · 14K searches/yr · $12.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $2K/yr market · 14K searches/yr · $12.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sarasa — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **sarasa**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 51Conversion 13Competition 39Returns 51Price range 50Avg price 52Brand share 0Review moat 79Quality gap 42
**Review moat**
**Great****410.31**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.22**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+22.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.40–$24.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 14K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, sarasa is a $2K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sarasa market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$9K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **135 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Zebra Pen93% - Zebra Technologies7% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +22.4% search growth over the last 90 days.
1K750Spike '25Black Friday '25Spike '26Prime Day '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/office-products/sarasa/trend)
## **Top sarasa search terms**
- **sarasa**4K/yr+33.6%1.1% conv. - **zebra**4K/yr+20.5%0.0% conv. - **sarasa pen**2K/yr+19.5%0.6% conv. - **zebra pen**2K/yr+6.4%0.4% conv. - **zebra sarasa**2K/yr+29.0%1.3% conv. [**All search terms **](https://flapen.com/research/sg/office-products/sarasa/search-terms)
## **Top sarasa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18620%$37130%$55740%$743101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zebra JJ15-20CA Sarasa Clip Gel Ballpoint Pen 0.5 20 Colors**Zebra Pen**$12.01**4.6★442 rev](https://www.amazon.sg/dp/B015FCSKV8) [2**Zebra JJ15-38C-AZ Sarasa Clip Gel Ballpoint Pen 0.02 inches (0.5 mm) 38 Colors**Zebra Pen**$24.54**4.4★73 rev](https://www.amazon.sg/dp/B0BG6XPGGP) [3**ZEBRA P-JJ15-BK10 Gel Ballpoint Pen Sarasa Clip 0.5 Black 10 Pens**Zebra Pen**$9.64**4.6★1,318 rev](https://www.amazon.sg/dp/B00P0PT7BS) [4**Zebra Sarasa Grand Gel Ink Rollerball Pen 0.5mm Fine Tip Vintage Water-Based Ink Colour (Black) Matte Black P-JJ57-MTBK**Zebra Pen**$15.12**4.5★435 rev](https://www.amazon.sg/dp/B0CVNKQK84) [5**ZEBRA Sarasa Clip Pen 0.5 mm Blue (JJ15-BL)**Zebra Technologies**$12.76**4.3★786 rev](https://www.amazon.sg/dp/B00APA1F3G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zebra P-JJ15-BL5-AZ Gel Ballpoint Pen Sarasa Clip 0.5mm Blue Set of 5**Zebra Pen**$6.38**136 rev2y ago](https://www.amazon.sg/dp/B0D83P6V97) [**Zebra Sarasa Grand Gel Ink Rollerball Pen 0.5mm Fine Tip Vintage Water-Based Ink Colour (Black) Matte Black P-JJ57-MTBK**Zebra Pen**$15.12**435 rev2y ago](https://www.amazon.sg/dp/B0CVNKQK84) [**ZEBRA Gel Ballpoint Pen Sarasa Clip 0.5mm Vintage Color Set of 5 Colors N JJ15-5C-VI-N**Zebra Pen**$5.40**334 rev2y ago](https://www.amazon.sg/dp/B0CH85WY8B) [**Zebra Gel Ballpoint Pen Sarasa Clip 0.5mm Deco Shine 10 Colors Set N JJ15-10C-SH-N**Zebra Pen**$11.55**334 rev2y ago](https://www.amazon.sg/dp/B0CH8917TW) [**ZEBRA WKT7-35C Highlighter Mildliner 35 Color Set Gift Box Included**Zebra Pen**$21.45**716 rev3y ago](https://www.amazon.sg/dp/B0BNMLWM11)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zebra Sarasa Grand Gel Ink Rollerball Pen 0.5mm Fine Tip Vintage Water-Based Ink Colour (Black) Matte Black P-JJ57-MTBK**Zebra Pen**$15.12**4.5★**▲ 103%**](https://www.amazon.sg/dp/B0CVNKQK84) [**ZEBRA Sarasa Clip Pen 0.5 mm Blue (JJ15-BL)**Zebra Technologies**$12.76**4.3★**▲ 94%**](https://www.amazon.sg/dp/B00APA1F3G) [**Zebra Sarasa Clip B-JJ15-R Gel Ballpoint Pen 0.5 Red 10 Pieces**Zebra Pen**$9.87**4.3★**▲ 87%**](https://www.amazon.sg/dp/B0055QGXEG) [**Zebra Sarasa Clip B-JJB15-FB Gel Ballpoint Pen 0.7 Blue Black 10 Pieces**Zebra Pen**$11.38**4.6★**▲ 84%**](https://www.amazon.sg/dp/B00AQTTONE) [**Zebra Sarasa Clip B-JJB15-R Gel Ballpoint Pen 0.7 Red 10 Pieces**Zebra Pen**$8.69**4.2★**▲ 46%**](https://www.amazon.sg/dp/B00AQROLIE)
**~~View all trending →~~**
## **Common questions**
- **Is sarasa profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 13 tracked products. 90-day search growth is +22.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the sarasa niche?**
- 2 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the sarasa niche?**
- Listings span $5.40–$24.54; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 410 reviews — the moat a new listing must climb.
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