---
title: "Pencil — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/office-products/pencil"
last_updated: "2026-08-08T09:32:58.303Z"
locale: en
meta:
description: "Niche score 34/100 · $0/yr market · 14K searches/yr · $11.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $0/yr market · 14K searches/yr · $11.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pencil — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **pencil**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 36Conversion 0Competition 61Returns 88Price range 51Avg price 45Brand share 30Review moat 24Quality gap 19
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.45–$26.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.44**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,269.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 14K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, pencil is a $0/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pencil market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$1K–$3K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **21%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 100%
**Open market**
**9%**
- 三菱鉛筆38% - Four Candies19% - BIC17% - STAEDTLER7% - Tombow6% - STAGEEK4% - Open — no brand owns it (3 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +8.6% search growth over the last 90 days.
600400Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/office-products/pencil/trend)
## **Top pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Uni Mechanical Pencil Kurutoga Roulette Model Silver 0.5 mm (M510171P.26)**三菱鉛筆**$11.92**4.7★8,591 rev](https://www.amazon.sg/dp/B004OHNR0A) [2**BIC Xtra-Smooth Mechanical Pencils with Erasers Bright Edition Medium Point (0.7mm) 40-Count Pack Bulk Mechanical Pencils for School or Office Supplies**BIC**$14.54**4.8★59,426 rev](https://www.amazon.sg/dp/B08MQRQTKJ) [3**BIC Xtra-Smooth Pastel Mechanical Pencils with Erasers Medium Point (0.7mm) 40-Count Pack Bulk Mechanical Pencils for School or Office Supplies**BIC**$6.82**4.8★8,415 rev](https://www.amazon.sg/dp/B0CQ6QY3WH) [4**Four Candies 0.5mm Mechanical Pencil Set with Case - 4PCS Metal Mechanical Pencils 8 Tubes HB #2 Lead Refills 3PCS 4B Erasers and 9PCS Eraser Refills Lead Mechanical Pencils for Writing & Drawing**Four Candies**$10.13**4.8★120 rev](https://www.amazon.sg/dp/B0CT4JMXGR) [5**Four Candies 25PCS Art Mechanical Pencil Set with Case 3PCS Metal Artist Lead Pencil 0.5 0.7 0.9 mm &3PCS 2mm Lead Holder(HB 2H 2B 4B Color) with 432PCS Graphite Lead Refills for Drawing Sketching**Four Candies**$12.15**4.7★242 rev](https://www.amazon.sg/dp/B0CXPWVH9Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Four Candies Cute Mechanical Pencil Set 6PCS Pastel Pencils 0.5mm & 0.7mm with 360PCS HB Pencil Leads 3PCS Erasers and 9PCS Eraser Refills Aesthetic Mechanical Pencils for Girls Writing**Four Candies**$8.14**60 rev7mo ago](https://www.amazon.sg/dp/B0BYVCFFY9) [**Mitsubishi Pencil Mechanical Pencil Kurutoga KS 0.5 Ivory M5KS1P.46**三菱鉛筆**$7.83**242 rev1y ago](https://www.amazon.sg/dp/B0DGTFGYBF) [**Tombow PCA-341BAZ Mechanical Pencil MONO Monograph 0.5mm Pink Purple Set of 2 with Eraser Replacement**Tombow**$8.92**297 rev1y ago](https://www.amazon.sg/dp/B0DM8TPT5Q) [**Four Candies 25PCS Art Mechanical Pencil Set with Case 3PCS Metal Artist Lead Pencil 0.5 0.7 0.9 mm &3PCS 2mm Lead Holder(HB 2H 2B 4B Color) with 432PCS Graphite Lead Refills for Drawing Sketching**Four Candies**$12.15**242 rev2y ago](https://www.amazon.sg/dp/B0CXPWVH9Z) [**Four Candies 0.5mm Mechanical Pencil Set with Case - 4PCS Metal Mechanical Pencils 8 Tubes HB #2 Lead Refills 3PCS 4B Erasers and 9PCS Eraser Refills Lead Mechanical Pencils for Writing & Drawing**Four Candies**$10.13**120 rev2y ago](https://www.amazon.sg/dp/B0CT4JMXGR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STABILO 309 Graphite 2B Pencils - Box of 12 309/2B-12**STABILO**$3.45**5.0★**▲ 226%**](https://www.amazon.sg/dp/B09CM6GNMD) [**Four Candies 0.5mm Mechanical Pencil Set with Case - 4PCS Metal Mechanical Pencils 8 Tubes HB #2 Lead Refills 3PCS 4B Erasers and 9PCS Eraser Refills Lead Mechanical Pencils for Writing & Drawing**Four Candies**$10.13**4.8★**▲ 191%**](https://www.amazon.sg/dp/B0CT4JMXGR) [**Uni Kurutoga Mechanical Pencil Standard 0.5mm Navy (M54501P.9)**三菱鉛筆**$6.98**4.6★**▲ 163%**](https://www.amazon.sg/dp/B00M7RCXB8) [**Four Candies 25PCS Art Mechanical Pencil Set with Case 3PCS Metal Artist Lead Pencil 0.5 0.7 0.9 mm &3PCS 2mm Lead Holder(HB 2H 2B 4B Color) with 432PCS Graphite Lead Refills for Drawing Sketching**Four Candies**$12.15**4.7★**▲ 123%**](https://www.amazon.sg/dp/B0CXPWVH9Z) [**BIC Xtra-Smooth Pastel Mechanical Pencils with Erasers Medium Point (0.7mm) 40-Count Pack Bulk Mechanical Pencils for School or Office Supplies**BIC**$6.82**4.8★**▲ 93%**](https://www.amazon.sg/dp/B0CQ6QY3WH)
**~~View all trending →~~**
## **What buyers say about pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“For $7, this was a steal”*
**Quality-Overall**33%
*“Great product”*
**Color**17%
*“The colours are cool and smooth writing”*
**Writing Experience**17%
*“Smooth writing”*
### **Top return reasons **
**Material Quality**100%
## **Common questions**
- **Is pencil profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (34/100).
- **How competitive is the pencil niche?**
- 9 brands and 16 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.
- **What does it cost to enter the pencil niche?**
- Listings span $3.45–$26.88; the average listing price is $11.44 (sweet spot $15–$100). The average incumbent carries 6,269 reviews — the moat a new listing must climb.
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