[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-office-products-pen":3,"research-sidebar-rollups":523},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":86,"demand":90,"seasonality":232,"brandShare":233,"products":255,"feedback":447,"searchTerms":482,"related":492,"lastUpdated":35},"b17f7589-6f0d-49dd-ad78-dfc1b9106025","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":33,"href":34,"leafCategoryName":11,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":41,"pageQuality":31,"unitsSoldMin":42,"unitsSoldAvgMin":31,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":31,"top20ClickShare":32,"top20BrandShare":32,"primePct":32,"oosRate":47},4304,23471,2.44,0.2492,0.016,0.4741,0.6833,4.49,7906,11.46,1.49,39.69,19,750,0.1579,0.0205,0,1,"pen","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fpen","2026-07-24T09:14:30.509429+00:00",13,12,20,[40],"no_dominant_brand",38,500,100,5730,8595,87,0.0469,{"score":49,"verdict":50,"components":51},44,"skip",[52,56,59,62,65,68,71,76,79,82],{"key":53,"score":32,"weight":54,"raw":55},"marketSize",0.15,4303.64,{"key":57,"score":58,"weight":54,"raw":18},"growth",53,{"key":60,"score":38,"weight":61,"raw":19},"conversion",0.1,{"key":63,"score":64,"weight":54,"raw":20},"competition",63,{"key":66,"score":67,"weight":61,"raw":21},"brandShare",61,{"key":69,"score":70,"weight":61,"raw":22},"qualityGap",43,{"key":72,"score":73,"weight":74,"raw":75},"reviewMoat",23,0.05,7905.95,{"key":77,"score":78,"weight":61,"raw":30},"returns",74,{"key":80,"score":81,"weight":74,"raw":24},"avgPrice",46,{"key":83,"score":84,"weight":74,"raw":85},"priceRange",65,0.6463350785340314,{"avgRating":87,"medianPrice":88,"medianReturnRate":31,"nichesTracked":89},4.47,30,1590,{"points":91,"droppedPartialWeek":231},[92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,202,205,208,211,214,216,219,222,225,228],{"week":93,"volume":94},"2025-08-31",422,{"week":96,"volume":97},"2025-09-07",451,{"week":99,"volume":100},"2025-09-14",394,{"week":102,"volume":103},"2025-09-21",401,{"week":105,"volume":106},"2025-09-28",464,{"week":108,"volume":109},"2025-10-05",389,{"week":111,"volume":112},"2025-10-12",1334,{"week":114,"volume":115},"2025-10-19",593,{"week":117,"volume":118},"2025-10-26",318,{"week":120,"volume":121},"2025-11-02",366,{"week":123,"volume":124},"2025-11-09",296,{"week":126,"volume":127},"2025-11-16",444,{"week":129,"volume":130},"2025-11-23",990,{"week":132,"volume":133},"2025-11-30",1534,{"week":135,"volume":136},"2025-12-07",801,{"week":138,"volume":139},"2025-12-14",421,{"week":141,"volume":142},"2025-12-21",515,{"week":144,"volume":145},"2025-12-28",314,{"week":147,"volume":148},"2026-01-04",329,{"week":150,"volume":151},"2026-01-11",395,{"week":153,"volume":154},"2026-01-18",330,{"week":156,"volume":157},"2026-01-25",424,{"week":159,"volume":160},"2026-02-01",324,{"week":162,"volume":163},"2026-02-08",377,{"week":165,"volume":166},"2026-02-15",357,{"week":168,"volume":169},"2026-02-22",391,{"week":171,"volume":172},"2026-03-01",405,{"week":174,"volume":175},"2026-03-08",346,{"week":177,"volume":178},"2026-03-15",313,{"week":180,"volume":181},"2026-03-22",326,{"week":183,"volume":184},"2026-03-29",271,{"week":186,"volume":187},"2026-04-05",367,{"week":189,"volume":190},"2026-04-12",356,{"week":192,"volume":193},"2026-04-19",297,{"week":195,"volume":196},"2026-04-26",452,{"week":198,"volume":199},"2026-05-03",520,{"week":201,"volume":100},"2026-05-10",{"week":203,"volume":204},"2026-05-17",363,{"week":206,"volume":207},"2026-05-24",291,{"week":209,"volume":210},"2026-05-31",358,{"week":212,"volume":213},"2026-06-07",266,{"week":215,"volume":103},"2026-06-14",{"week":217,"volume":218},"2026-06-21",374,{"week":220,"volume":221},"2026-06-28",1034,{"week":223,"volume":224},"2026-07-05",365,{"week":226,"volume":227},"2026-07-12",370,{"week":229,"volume":230},"2026-07-19",501,false,null,{"top":234,"otherBrandCount":253,"otherClickShare":254},[235,238,241,244,247,250],{"brand":236,"clickShare":237},"Zebra Pen",0.1991,{"brand":239,"clickShare":240},"三菱鉛筆",0.19519999999999998,{"brand":242,"clickShare":243},"Sharpie",0.1096,{"brand":245,"clickShare":246},"BIC",0.1075,{"brand":248,"clickShare":249},"PARKER",0.0717,{"brand":251,"clickShare":252},"STAGEEK",0.0558,7,0.2611,[256,266,277,288,297,306,315,326,336,346,356,366,376,385,395,406,418,428,438],{"asin":257,"title":258,"brand":242,"imageUrl":259,"price":260,"rating":261,"reviews":262,"clickShare90":243,"clickShare360":263,"launchDate":264,"amazonUrl":265},"B082PN4X5J","Sharpie S-Gel Gel Pens Medium Point (0.7mm) Black Ink Gel Pen 12 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51C67HeBNmL.jpg",13.4,4.7,82334,0.0848,"2020-01-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB082PN4X5J",{"asin":267,"title":268,"brand":239,"imageUrl":269,"price":270,"rating":271,"reviews":272,"clickShare90":273,"clickShare360":274,"launchDate":275,"amazonUrl":276},"B002U0R0O2","Uni Gel Ballpoint Pen Ball Signo Standard Black 0.5mm (UM100.24)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31OYkJaDoqL.jpg",1.7,4.3,281,0.1016,0.0986,"2012-08-09","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB002U0R0O2",{"asin":278,"title":279,"brand":236,"imageUrl":280,"price":281,"rating":282,"reviews":283,"clickShare90":284,"clickShare360":285,"launchDate":286,"amazonUrl":287},"B015FCSKV8","Zebra JJ15-20CA Sarasa Clip Gel Ballpoint Pen 0.5 20 Colors","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yYJ5rzxqL.jpg",12.01,4.6,442,0.0976,0.1113,"2015-10-05","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB015FCSKV8",{"asin":289,"title":290,"brand":239,"imageUrl":291,"price":25,"rating":292,"reviews":293,"clickShare90":294,"clickShare360":295,"launchDate":275,"amazonUrl":296},"B003SJAXWA","Uni Gel Ballpoint Pen Ball Signo Standard Gold 0.8mm (UM100.25)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31k9evfYGHL.jpg",4.5,503,0.0936,0.0843,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB003SJAXWA",{"asin":298,"title":299,"brand":248,"imageUrl":300,"price":301,"rating":282,"reviews":302,"clickShare90":249,"clickShare360":303,"launchDate":304,"amazonUrl":305},"B01DJBH2S4","Parker 1953170 Jotter Ballpoint Pen Stainless Steel with Chrome Trim Medium Point Blue Ink Gift Box","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3124VtIhTjL.jpg",12.34,14593,0.0763,"2016-04-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01DJBH2S4",{"asin":307,"title":308,"brand":251,"imageUrl":309,"price":310,"rating":282,"reviews":311,"clickShare90":252,"clickShare360":312,"launchDate":313,"amazonUrl":314},"B0DK6S2V1R","STAGEEK Black Gel Pens 12Pcs Fine Point Smooth Writing Pens with 3 Extra Refills Quick Dry Black Ink Pens for Journaling Office Note Taking School Supplies Nurse Aesthetic(Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LDGOm+k1L.jpg",20.56,2178,0.0461,"2024-10-17","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DK6S2V1R",{"asin":316,"title":317,"brand":318,"imageUrl":319,"price":320,"rating":261,"reviews":321,"clickShare90":322,"clickShare360":323,"launchDate":324,"amazonUrl":325},"B00MELLCW8","Pilot Pen 2605 G2 07 Gel Ink Pen 0.7 mm \u002F 0.38 mm Tip \u002F 0.38 mm Line Width\u002FRefillable Bl-G2-7 (Pack of 6) Blue","Pilot","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ZrKdktN8L.jpg",22.22,2635,0.0538,0.0477,"2015-02-25","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00MELLCW8",{"asin":327,"title":328,"brand":245,"imageUrl":329,"price":330,"rating":261,"reviews":331,"clickShare90":332,"clickShare360":333,"launchDate":334,"amazonUrl":335},"B0010O094W","Bic Cristal Ball Pen","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zec3hCWHL.jpg",2.57,10857,0.0498,0.0281,"2009-12-04","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0010O094W",{"asin":337,"title":338,"brand":339,"imageUrl":340,"price":341,"rating":342,"reviews":343,"clickShare90":332,"clickShare360":344,"launchDate":275,"amazonUrl":345},"B0018RHUM0","Zebra Mini Ballpoint Pen 0.7 mm Silver Body Black Ink (T-3)","Zebra Technologies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gacqftCPL.jpg",6.61,4.2,3276,0.0297,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0018RHUM0",{"asin":347,"title":348,"brand":236,"imageUrl":349,"price":350,"rating":282,"reviews":351,"clickShare90":352,"clickShare360":353,"launchDate":354,"amazonUrl":355},"B00P0PT7BS","ZEBRA P-JJ15-BK10 Gel Ballpoint Pen Sarasa Clip 0.5 Black 10 Pens","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51LQN4w8kEL.jpg",9.64,1318,0.0438,0.0917,"2020-07-20","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00P0PT7BS",{"asin":357,"title":358,"brand":359,"imageUrl":360,"price":361,"rating":271,"reviews":362,"clickShare90":363,"clickShare360":364,"launchDate":275,"amazonUrl":365},"B0047Z5L9Y","Tombow BC-AP20 Air Press Ballpoint Pen Clear","Tombow","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31TBr1HnioL.jpg",5.5,911,0.0418,0.0429,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0047Z5L9Y",{"asin":367,"title":368,"brand":245,"imageUrl":369,"price":370,"rating":282,"reviews":371,"clickShare90":372,"clickShare360":373,"launchDate":374,"amazonUrl":375},"B00006IE7K","BIC Round Stic Xtra Life Ballpoint Pen Medium Point (1.0mm) Black 12-Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WU8d+-56L.jpg",3.41,2210,0.0378,0.0244,"2017-05-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00006IE7K",{"asin":377,"title":378,"brand":236,"imageUrl":379,"price":380,"rating":292,"reviews":381,"clickShare90":372,"clickShare360":382,"launchDate":383,"amazonUrl":384},"B0CVNKQK84","Zebra Sarasa Grand Gel Ink Rollerball Pen 0.5mm Fine Tip Vintage Water-Based Ink Colour (Black) Matte Black P-JJ57-MTBK","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31aPNL2P-BL.jpg",15.12,435,0.0238,"2024-06-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CVNKQK84",{"asin":386,"title":387,"brand":388,"imageUrl":389,"price":26,"rating":390,"reviews":391,"clickShare90":372,"clickShare360":392,"launchDate":393,"amazonUrl":394},"B00QUXRMRA","Rottling 1904455 Multi-Pen for One","rOtring","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41dJXOubHsL.jpg",4.4,1479,0.0774,"2012-08-18","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00QUXRMRA",{"asin":396,"title":397,"brand":398,"imageUrl":399,"price":400,"rating":261,"reviews":401,"clickShare90":402,"clickShare360":403,"launchDate":404,"amazonUrl":405},"B0D9CQJ93L","Uniball Zento Gel Ink Rollerball Pens 12 Black Medium Point Smooth Writing Pens Colored Japanese Pens Muted Colors","Uni-Ball","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4172RS8eiAL.jpg",17.64,525,0.0339,0.0435,"2024-07-17","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0D9CQJ93L",{"asin":407,"title":408,"brand":409,"imageUrl":410,"price":411,"rating":412,"reviews":413,"clickShare90":414,"clickShare360":415,"launchDate":416,"amazonUrl":417},"B0DYXWJDCR","Four Candies 6 PCS Multicolor Pen 0.5mm Colored Gel Pens 4-in-1 Multicolor Gel Ink Pens 18 Colors Retractable Ink for Office School & Back to School Supplies & Nurse Accessories for Work","Four Candies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51nPhHYMhFL.jpg",6.33,3.6,11,0.0239,0.0249,"2025-12-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DYXWJDCR",{"asin":419,"title":420,"brand":245,"imageUrl":421,"price":422,"rating":261,"reviews":423,"clickShare90":424,"clickShare360":425,"launchDate":426,"amazonUrl":427},"B00004YTPX","BIC Round Stic Xtra Life Ballpoint Pen Medium Point (1.0mm) Blue 10-Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ZkB0OvBxL.jpg",3.62,17256,0.0199,0.0143,"2009-05-08","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00004YTPX",{"asin":429,"title":430,"brand":431,"imageUrl":432,"price":433,"rating":292,"reviews":434,"clickShare90":424,"clickShare360":435,"launchDate":436,"amazonUrl":437},"B07WSYM8K6","CROSS Bailey Light Ballpoint Black","CROSS","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314vDcsDB8L.jpg",16.38,2253,0.0329,"2019-09-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07WSYM8K6",{"asin":439,"title":440,"brand":236,"imageUrl":441,"price":442,"rating":282,"reviews":443,"clickShare90":424,"clickShare360":444,"launchDate":445,"amazonUrl":446},"B0060S2V8K","ZEBRA P-JJ15-BK5 Gel Ballpoint Pen Sarasa Clip 0.5 Black 5 Pens","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Z5CXY95gL.jpg",7.41,6716,0.0175,"2012-09-28","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0060S2V8K",{"love":448,"hate":466,"returnReasons":467},[449,454,458,462],{"topic":450,"percentOfMentions":451,"verbatims":452},"Writing Experience",0.25,[453],"Smooth Writing",{"topic":455,"percentOfMentions":451,"verbatims":456},"Ease Of Use",[457],"Smooth to use",{"topic":459,"percentOfMentions":451,"verbatims":460},"Soft Feel",[461],"Smooth",{"topic":463,"percentOfMentions":451,"verbatims":464},"Quality-Overall",[465],"Quality",[],[468,471,474,476,478,481],{"reason":469,"pct":470},"Functionality-Overall",0.2667,{"reason":472,"pct":473},"Sliding\u002FRetract Mechanism",0.2,{"reason":475,"pct":473},"Dry\u002FEmpty Ink",{"reason":477,"pct":473},"Ink Refill",{"reason":479,"pct":480},"Scratch Resistance",0.0667,{"reason":450,"pct":480},[483,487],{"term":33,"volume":484,"growthQoq":485,"conversionRate":486},19081,0.2693,0.0079,{"term":488,"volume":489,"growthQoq":490,"conversionRate":491},"pens",4390,0.1626,0.0091,[493,498,504,509,514,518],{"title":494,"href":495,"score":49,"verdict":50,"marketSize":496,"growth90":497},"acrylic markers","\u002Fresearch\u002Fsg\u002Foffice-products\u002Facrylic-markers",1582.17,0.4228,{"title":499,"href":500,"score":501,"verdict":50,"marketSize":502,"growth90":503},"fountain pen","\u002Fresearch\u002Fsg\u002Foffice-products\u002Ffountain-pen",45,1978.54,0.0662,{"title":505,"href":506,"score":507,"verdict":50,"marketSize":31,"growth90":508},"pencil case","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fpencil-case",41,0.0702,{"title":510,"href":511,"score":41,"verdict":50,"marketSize":512,"growth90":513},"bubble wrap","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fbubble-wrap",2944.31,0.0803,{"title":515,"href":516,"score":41,"verdict":50,"marketSize":31,"growth90":517},"wrapping paper","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fwrapping-paper",0.3013,{"title":519,"href":520,"score":41,"verdict":50,"marketSize":521,"growth90":522},"birthday card","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fbirthday-card",7111.95,0.1186,[524,531,538,545,552,559,566,573,579,585,592,595,601,608,614,621,628],{"nodeId":525,"label":526,"slug":527,"href":528,"nichesTracked":529,"marketSizeTotal":530},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":532,"label":533,"slug":534,"href":535,"nichesTracked":536,"marketSizeTotal":537},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":539,"label":540,"slug":541,"href":542,"nichesTracked":543,"marketSizeTotal":544},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":546,"label":547,"slug":548,"href":549,"nichesTracked":550,"marketSizeTotal":551},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":553,"label":554,"slug":555,"href":556,"nichesTracked":557,"marketSizeTotal":558},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":560,"label":561,"slug":562,"href":563,"nichesTracked":564,"marketSizeTotal":565},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":567,"label":568,"slug":569,"href":570,"nichesTracked":571,"marketSizeTotal":572},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":574,"label":575,"slug":576,"href":577,"nichesTracked":58,"marketSizeTotal":578},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",275185,{"nodeId":580,"label":581,"slug":582,"href":583,"nichesTracked":81,"marketSizeTotal":584},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",179532,{"nodeId":586,"label":587,"slug":588,"href":589,"nichesTracked":590,"marketSizeTotal":591},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":593,"marketSizeTotal":594},33,85608,{"nodeId":596,"label":597,"slug":598,"href":599,"nichesTracked":413,"marketSizeTotal":600},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",39729,{"nodeId":602,"label":603,"slug":604,"href":605,"nichesTracked":606,"marketSizeTotal":607},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":609,"label":610,"slug":611,"href":612,"nichesTracked":253,"marketSizeTotal":613},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",27257,{"nodeId":615,"label":616,"slug":617,"href":618,"nichesTracked":619,"marketSizeTotal":620},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":622,"label":623,"slug":624,"href":625,"nichesTracked":626,"marketSizeTotal":627},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":629,"label":630,"slug":631,"href":632,"nichesTracked":32,"marketSizeTotal":31},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]