---
title: "Pen — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/office-products/pen"
last_updated: "2026-08-06T02:17:47.109Z"
locale: en
meta:
description: "Niche score 44/100 · $4K/yr market · 23K searches/yr · $11.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $4K/yr market · 23K searches/yr · $11.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pen — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **pen**
**Skip it**
A small market ($4K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 53Conversion 20Competition 63Returns 74Price range 65Avg price 46Brand share 61Review moat 23Quality gap 43
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$1.49–$39.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+24.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$11.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,905.95**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$4K**
$4K/yr · 23K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Singapore niche tracking, pen is a $4K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pen market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$9K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **16%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 100%
**Open market**
**26%**
- Zebra Pen20% - 三菱鉛筆20% - Sharpie11% - BIC11% - PARKER7% - STAGEEK6%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +24.9% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/office-products/pen/trend)
## **Top pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1296%$2589%$38712%$516101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sharpie S-Gel Gel Pens Medium Point (0.7mm) Black Ink Gel Pen 12 Count**Sharpie**$13.40**4.7★82,334 rev](https://www.amazon.sg/dp/B082PN4X5J) [2**Uni Gel Ballpoint Pen Ball Signo Standard Black 0.5mm (UM100.24)**三菱鉛筆**$1.70**4.3★281 rev](https://www.amazon.sg/dp/B002U0R0O2) [3**Zebra JJ15-20CA Sarasa Clip Gel Ballpoint Pen 0.5 20 Colors**Zebra Pen**$12.01**4.6★442 rev](https://www.amazon.sg/dp/B015FCSKV8) [4**Uni Gel Ballpoint Pen Ball Signo Standard Gold 0.8mm (UM100.25)**三菱鉛筆**$1.49**4.5★503 rev](https://www.amazon.sg/dp/B003SJAXWA) [5**Parker 1953170 Jotter Ballpoint Pen Stainless Steel with Chrome Trim Medium Point Blue Ink Gift Box**PARKER**$12.34**4.6★14,593 rev](https://www.amazon.sg/dp/B01DJBH2S4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Four Candies 6 PCS Multicolor Pen 0.5mm Colored Gel Pens 4-in-1 Multicolor Gel Ink Pens 18 Colors Retractable Ink for Office School & Back to School Supplies & Nurse Accessories for Work**Four Candies**$6.33**11 rev7mo ago](https://www.amazon.sg/dp/B0DYXWJDCR) [**STAGEEK Black Gel Pens 12Pcs Fine Point Smooth Writing Pens with 3 Extra Refills Quick Dry Black Ink Pens for Journaling Office Note Taking School Supplies Nurse Aesthetic(Black)**STAGEEK**$20.56**2,178 rev1y ago](https://www.amazon.sg/dp/B0DK6S2V1R) [**Uniball Zento Gel Ink Rollerball Pens 12 Black Medium Point Smooth Writing Pens Colored Japanese Pens Muted Colors**Uni-Ball**$17.64**525 rev2y ago](https://www.amazon.sg/dp/B0D9CQJ93L) [**Zebra Sarasa Grand Gel Ink Rollerball Pen 0.5mm Fine Tip Vintage Water-Based Ink Colour (Black) Matte Black P-JJ57-MTBK**Zebra Pen**$15.12**435 rev2y ago](https://www.amazon.sg/dp/B0CVNKQK84) [**ZEBRA P-JJ15-BK10 Gel Ballpoint Pen Sarasa Clip 0.5 Black 10 Pens**Zebra Pen**$9.64**1,318 rev6y ago](https://www.amazon.sg/dp/B00P0PT7BS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bic Cristal Ball Pen**BIC**$2.57**4.7★**▲ 77%**](https://www.amazon.sg/dp/B0010O094W) [**Zebra Mini Ballpoint Pen 0.7 mm Silver Body Black Ink (T-3)**Zebra Technologies**$6.61**4.2★**▲ 68%**](https://www.amazon.sg/dp/B0018RHUM0) [**Zebra Sarasa Grand Gel Ink Rollerball Pen 0.5mm Fine Tip Vintage Water-Based Ink Colour (Black) Matte Black P-JJ57-MTBK**Zebra Pen**$15.12**4.5★**▲ 59%**](https://www.amazon.sg/dp/B0CVNKQK84) [**BIC Round Stic Xtra Life Ballpoint Pen Medium Point (1.0mm) Black 12-Count**BIC**$3.41**4.6★**▲ 55%**](https://www.amazon.sg/dp/B00006IE7K) [**BIC Round Stic Xtra Life Ballpoint Pen Medium Point (1.0mm) Blue 10-Count**BIC**$3.62**4.7★**▲ 39%**](https://www.amazon.sg/dp/B00004YTPX)
**~~View all trending →~~**
## **What buyers say about pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Writing Experience**25%
*“Smooth Writing”*
**Ease Of Use**25%
*“Smooth to use”*
**Soft Feel**25%
*“Smooth”*
**Quality-Overall**25%
*“Quality”*
### **Top return reasons **
**Functionality-Overall**27%
**Sliding/Retract Mechanism**20%
**Dry/Empty Ink**20%
**Ink Refill**20%
**Scratch Resistance**7%
**Writing Experience**7%
## **Common questions**
- **Is pen profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the pen niche?**
- 13 brands and 20 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- **What does it cost to enter the pen niche?**
- Listings span $1.49–$39.69; the average listing price is $11.46 (sweet spot $15–$100). The average incumbent carries 7,906 reviews — the moat a new listing must climb.
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