---
title: "Fountain Pen — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/office-products/fountain-pen"
last_updated: "2026-08-08T05:18:48.965Z"
locale: en
meta:
description: "Niche score 45/100 · $2K/yr market · 49K searches/yr · $30.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $2K/yr market · 49K searches/yr · $30.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fountain Pen — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **fountain pen**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 33Conversion 2Competition 76Returns 88Price range 85Avg price 95Brand share 50Review moat 40Quality gap 33
**Avg price**
**Incredible****$30.88**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.67–$106.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,464.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 49K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, fountain pen is a $2K/yr Amazon Singapore market (49K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fountain pen market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$8K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **0%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 86%
**Open market**
**19%**
- セーラー万年筆29% - Lamy20% - PLATINUM11% - Pilot9% - Asvine6% - MUJI5%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +6.6% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Prime Day '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/office-products/fountain-pen/trend)
## **Top fountain pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$596%$1199%$17812%$2371101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lamy safari vista Fountain Pen with Ergonomic Grip and Black Steel Nib in Line Width F Robust ASA Plastic Includes Ink Cartridge T 10 Blue Right-Handed**Lamy**$22.33**4.6★728 rev](https://www.amazon.sg/dp/B000GPI768) [2**Lamy Safari 1203065 017 M Fountain Pen Medium Pen Matte Black**Lamy**$28.21**4.6★8,553 rev](https://www.amazon.sg/dp/B000GPI74U) [3**Sailor Fountain Pen Four Seasons Woven Watersurface Frost Night Fine Point 11-0558-204 (Cherry blossoms at night)**セーラー万年筆**$38.33**0.0★0 rev](https://www.amazon.sg/dp/B075YMWV6F) [4**Sailor 12-0333-330 Recle Fountain Pen Ruby Red Medium Point**セーラー万年筆**$25.85**5.0★2 rev](https://www.amazon.sg/dp/B086Y9WWGD) [5**Asvine Matte Black Forest Fountain Pen Extra Fine Nib Classic Design with Converter and Metal Pen Box Set by Hongdian**Asvine**$36.16**4.5★16,642 rev](https://www.amazon.sg/dp/B07Y8KN5QD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**セーラー万年筆 Sailor Fude DE Mannen Calligraphy Fountain Pen with Special Tip (55 Degrees Bamboo Green 12-0150-067)**セーラー万年筆**$16.69**2 rev1y ago](https://www.amazon.sg/dp/B0D1FQQZCT) [**PILOT Kakuno Fountain Pen Clear Barrel Medium Nib (10822)**Pilot**$16.33**1,924 rev2y ago](https://www.amazon.sg/dp/B07KBVCTR3) [**Moleskine x Kaweco ABS Plastic Fountain Pen with Gold Plated Medium Nib for Writers Note Makers Blue Ink Cartridge Black**Moleskine**$35.00**119 rev4y ago](https://www.amazon.sg/dp/B0B4VKHP21) [**Sailor 12-0333-330 Recle Fountain Pen Ruby Red Medium Point**セーラー万年筆**$25.85**2 rev4y ago](https://www.amazon.sg/dp/B086Y9WWGD) [**Parker 51 Fountain Pen | Black Barrel with Chrome Trim | Fine Nib with Black Ink Cartridge | Gift Box**PARKER**$80.30**272 rev5y ago](https://www.amazon.sg/dp/B08LDK7NVK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PLATINUM Fountain Pen Plaisir Fine Nib Blue (PGB-1000-#56-F)**PLATINUM**$17.50**4.2★**▲ 300%**](https://www.amazon.sg/dp/B003PRIVUG) [**Lamy safari vista Fountain Pen with Ergonomic Grip and Black Steel Nib in Line Width F Robust ASA Plastic Includes Ink Cartridge T 10 Blue Right-Handed**Lamy**$22.33**4.6★**▲ 201%**](https://www.amazon.sg/dp/B000GPI768) [**PILOT Kakuno Fountain Pen Clear Barrel Medium Nib (10822)**Pilot**$16.33**4.7★**▲ 187%**](https://www.amazon.sg/dp/B07KBVCTR3) [**Parker 51 Fountain Pen | Black Barrel with Chrome Trim | Fine Nib with Black Ink Cartridge | Gift Box**PARKER**$80.30**4.2★**▲ 117%**](https://www.amazon.sg/dp/B08LDK7NVK) [**Kaweco PERKEO All Black Premium Fountain Pen for Ink Cartridges - Exclusive 13 cm Pen With M (Medium) Nib**Kaweco**$21.95**4.5★**▲ 108%**](https://www.amazon.sg/dp/B07NZZBNPM)
**~~View all trending →~~**
## **What buyers say about fountain pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“The product itself is very good”*
**Writing Experience**50%
*“worked well — writes smoothly”*
### **Top return reasons **
**Ink Refill**25%
**Paper Quality**25%
**Gifting Purpose**25%
**Strength**25%
## **Common questions**
- **Is fountain pen profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 29 tracked products. 90-day search growth is +6.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the fountain pen niche?**
- 12 brands and 24 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 75% of demand.
- **What does it cost to enter the fountain pen niche?**
- Listings span $8.67–$106.37; the average listing price is $30.88 (sweet spot $15–$100). The average incumbent carries 2,464 reviews — the moat a new listing must climb.
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