[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-office-products-diary":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":159,"baselines":193,"demand":196,"seasonality":496,"brandShare":508,"products":526,"feedback":582,"searchTerms":583,"related":593,"lastUpdated":147},"23eee8e941181188cef6a1e39b129cc6","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":75,"label":76,"slug":77,"href":78},{"marketSize":131,"searchVolume":132,"growth360":133,"growth90":134,"searchConversion":135,"top5ClickShare":136,"top5BrandShare":121,"avgRating":137,"avgReviewCount":138,"avgPrice":139,"priceMin":140,"priceMax":141,"productCount":142,"unitsSoldMax":143,"sponsoredPct":144,"returnRate":122,"successfulLaunches360":122,"newProducts360":122,"amazonNicheId":124,"title":145,"slug":145,"href":146,"leafCategoryName":76,"scrapedAt":147,"brandCount":107,"brandCountYearAgo":148,"sellerCount":149,"signals":150,"avgBsr":151,"pageQuality":122,"unitsSoldMin":152,"unitsSoldAvgMin":122,"unitsSoldAvgMax":152,"revenueMin":153,"revenueMax":154,"avgBrandAgeMonths":155,"avgSellerAgeDays":156,"top20ClickShare":121,"top20BrandShare":121,"primePct":157,"oosRate":158},4139,11669,2.1581,-0.0238,0.0195,0.9338,4.77,1685,18.19,15.85,21.17,6,250,0.3333,"diary","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fdiary","2026-07-24T09:14:30.509429+00:00",3,9,[],108,100,1819,4548,49,76,0.8333,0.1805,{"score":160,"verdict":161,"components":162},30,"skip",[163,167,170,173,175,177,180,185,187,190],{"key":164,"score":121,"weight":165,"raw":166},"marketSize",0.15,4139.05,{"key":168,"score":169,"weight":165,"raw":134},"growth",24,{"key":171,"score":169,"weight":172,"raw":135},"conversion",0.1,{"key":174,"score":142,"weight":165,"raw":136},"competition",{"key":176,"score":122,"weight":172,"raw":121},"brandShare",{"key":178,"score":179,"weight":172,"raw":137},"qualityGap",14,{"key":181,"score":182,"weight":183,"raw":184},"reviewMoat",48,0.05,1684.83,{"key":186,"score":152,"weight":172,"raw":122},"returns",{"key":188,"score":189,"weight":183,"raw":139},"avgPrice",83,{"key":191,"score":192,"weight":183,"raw":121},"priceRange",95,{"avgRating":194,"medianPrice":160,"medianReturnRate":122,"nichesTracked":195},4.47,1590,{"points":197,"droppedPartialWeek":495},[198,201,204,207,210,213,216,219,222,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,301,304,307,310,313,316,318,321,324,327,330,333,335,338,341,344,347,349,352,355,358,361,364,367,369,372,375,378,381,384,387,389,392,394,397,400,403,406,409,412,415,418,421,423,426,429,432,435,438,441,444,446,449,451,454,457,460,462,464,467,470,473,475,478,481,484,486,489,492],{"week":199,"volume":200},"2024-07-28",225,{"week":202,"volume":203},"2024-08-04",134,{"week":205,"volume":206},"2024-08-11",246,{"week":208,"volume":209},"2024-08-18",109,{"week":211,"volume":212},"2024-08-25",181,{"week":214,"volume":215},"2024-09-01",252,{"week":217,"volume":218},"2024-09-08",272,{"week":220,"volume":221},"2024-09-15",229,{"week":223,"volume":23},"2024-09-22",{"week":225,"volume":226},"2024-09-29",281,{"week":228,"volume":229},"2024-10-06",193,{"week":231,"volume":232},"2024-10-13",738,{"week":234,"volume":235},"2024-10-20",409,{"week":237,"volume":238},"2024-10-27",354,{"week":240,"volume":241},"2024-11-03",210,{"week":243,"volume":244},"2024-11-10",271,{"week":246,"volume":247},"2024-11-17",258,{"week":249,"volume":250},"2024-11-24",603,{"week":252,"volume":253},"2024-12-01",894,{"week":255,"volume":256},"2024-12-08",592,{"week":258,"volume":259},"2024-12-15",276,{"week":261,"volume":262},"2024-12-22",405,{"week":264,"volume":265},"2024-12-29",475,{"week":267,"volume":268},"2025-01-05",398,{"week":270,"volume":271},"2025-01-12",349,{"week":273,"volume":274},"2025-01-19",239,{"week":276,"volume":277},"2025-01-26",146,{"week":279,"volume":280},"2025-02-02",236,{"week":282,"volume":283},"2025-02-09",137,{"week":285,"volume":286},"2025-02-16",232,{"week":288,"volume":289},"2025-02-23",122,{"week":291,"volume":292},"2025-03-02",255,{"week":294,"volume":295},"2025-03-09",220,{"week":297,"volume":298},"2025-03-16",209,{"week":300,"volume":283},"2025-03-23",{"week":302,"volume":303},"2025-03-30",179,{"week":305,"volume":306},"2025-04-06",165,{"week":308,"volume":309},"2025-04-13",157,{"week":311,"volume":312},"2025-04-20",337,{"week":314,"volume":315},"2025-04-27",243,{"week":317,"volume":51},"2025-05-04",{"week":319,"volume":320},"2025-05-11",152,{"week":322,"volume":323},"2025-05-18",123,{"week":325,"volume":326},"2025-05-25",175,{"week":328,"volume":329},"2025-06-01",112,{"week":331,"volume":332},"2025-06-08",173,{"week":334,"volume":289},"2025-06-15",{"week":336,"volume":337},"2025-06-22",120,{"week":339,"volume":340},"2025-06-29",151,{"week":342,"volume":343},"2025-07-06",82,{"week":345,"volume":346},"2025-07-13",294,{"week":348,"volume":292},"2025-07-20",{"week":350,"volume":351},"2025-07-27",221,{"week":353,"volume":354},"2025-08-03",155,{"week":356,"volume":357},"2025-08-10",178,{"week":359,"volume":360},"2025-08-17",161,{"week":362,"volume":363},"2025-08-24",170,{"week":365,"volume":366},"2025-08-31",164,{"week":368,"volume":295},"2025-09-07",{"week":370,"volume":371},"2025-09-14",172,{"week":373,"volume":374},"2025-09-21",325,{"week":376,"volume":377},"2025-09-28",162,{"week":379,"volume":380},"2025-10-05",163,{"week":382,"volume":383},"2025-10-12",319,{"week":385,"volume":386},"2025-10-19",315,{"week":388,"volume":357},"2025-10-26",{"week":390,"volume":391},"2025-11-02",177,{"week":393,"volume":295},"2025-11-09",{"week":395,"volume":396},"2025-11-16",186,{"week":398,"volume":399},"2025-11-23",454,{"week":401,"volume":402},"2025-11-30",748,{"week":404,"volume":405},"2025-12-07",379,{"week":407,"volume":408},"2025-12-14",308,{"week":410,"volume":411},"2025-12-21",331,{"week":413,"volume":414},"2025-12-28",284,{"week":416,"volume":417},"2026-01-04",542,{"week":419,"volume":420},"2026-01-11",406,{"week":422,"volume":274},"2026-01-18",{"week":424,"volume":425},"2026-01-25",247,{"week":427,"volume":428},"2026-02-01",218,{"week":430,"volume":431},"2026-02-08",159,{"week":433,"volume":434},"2026-02-15",124,{"week":436,"volume":437},"2026-02-22",148,{"week":439,"volume":440},"2026-03-01",189,{"week":442,"volume":443},"2026-03-08",168,{"week":445,"volume":340},"2026-03-15",{"week":447,"volume":448},"2026-03-22",223,{"week":450,"volume":337},"2026-03-29",{"week":452,"volume":453},"2026-04-05",201,{"week":455,"volume":456},"2026-04-12",156,{"week":458,"volume":459},"2026-04-19",169,{"week":461,"volume":315},"2026-04-26",{"week":463,"volume":437},"2026-05-03",{"week":465,"volume":466},"2026-05-10",115,{"week":468,"volume":469},"2026-05-17",149,{"week":471,"volume":472},"2026-05-24",119,{"week":474,"volume":371},"2026-05-31",{"week":476,"volume":477},"2026-06-07",140,{"week":479,"volume":480},"2026-06-14",104,{"week":482,"volume":483},"2026-06-21",222,{"week":485,"volume":238},"2026-06-28",{"week":487,"volume":488},"2026-07-05",125,{"week":490,"volume":491},"2026-07-12",174,{"week":493,"volume":494},"2026-07-19",154,false,[497,498,499,500,501,502,503,502,504,505,506,507],1.322418235877106,0.7091377601585728,0.7631476709613478,0.8611694747274529,0.5767470542891752,0.6862327937451823,0.7885034687809712,1.0243100980068274,1.3755004955401386,1.4324765994934479,1.8067437506882502,{"top":509,"otherBrandCount":122,"otherClickShare":525},[510,513,516,519,522],{"brand":511,"clickShare":512},"AHGXG",0.4172,{"brand":514,"clickShare":515},"Peter Pauper Press",0.2649,{"brand":517,"clickShare":518},"5 MINUTES A DAY",0.1788,{"brand":520,"clickShare":521},"TIEFOSSI",0.0728,{"brand":523,"clickShare":524},"FasNote",0.0662,0.00009999999999998899,[527,536,545,554,564,574],{"asin":528,"title":529,"brand":511,"imageUrl":530,"price":141,"rating":531,"reviews":532,"clickShare90":512,"clickShare360":533,"launchDate":534,"amazonUrl":535},"B0968DGW5W","AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41K6BKooT-L.jpg",4.8,2850,0.3569,"2021-05-31","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0968DGW5W",{"asin":537,"title":538,"brand":514,"imageUrl":539,"price":140,"rating":531,"reviews":540,"clickShare90":541,"clickShare360":542,"launchDate":543,"amazonUrl":544},"1441332219","Falling Blossoms Journal (Diary Notebook)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5164RUszS3L.jpg",1568,0.1921,0.1739,"2020-05-14","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002F1441332219",{"asin":546,"title":547,"brand":517,"imageUrl":548,"price":549,"rating":550,"reviews":16,"clickShare90":518,"clickShare360":551,"launchDate":552,"amazonUrl":553},"B0CP2BXPBK","5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31a0DdT5mNL.jpg",16.39,4.7,0.1775,"2023-11-30","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CP2BXPBK",{"asin":555,"title":556,"brand":520,"imageUrl":557,"price":558,"rating":559,"reviews":560,"clickShare90":521,"clickShare360":561,"launchDate":562,"amazonUrl":563},"B08HDCL3X6","King Stationery Leather Writing Journal Notebook Refillable Composition Notebooks Art Sketchbook Travel Dairy Best Gifts for Women Girls and Boys (Coffee)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414iXZsh-cL.jpg",16.49,4.4,29,0.0525,"2020-09-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08HDCL3X6",{"asin":565,"title":566,"brand":514,"imageUrl":567,"price":568,"rating":569,"reviews":570,"clickShare90":521,"clickShare360":571,"launchDate":572,"amazonUrl":573},"1441331743","Persian Grove Journal (Diary Notebook)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61kdVhCUjfL.jpg",19.38,4.9,5463,0.212,"2023-09-14","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002F1441331743",{"asin":575,"title":576,"brand":523,"imageUrl":577,"price":578,"rating":107,"reviews":121,"clickShare90":524,"clickShare360":579,"launchDate":580,"amazonUrl":581},"B0FFHDND6G","FasNote A5 Lined Notebook PU Leather Hardcover Journal 100gsm Thick Paper Professional Notebook for Work Meetings & Daily Planning Midnight Blue Includes a 2025 calendar card.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31cC2xtHPEL.jpg",19.87,0.0272,"2025-06-25","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FFHDND6G",null,[584,589],{"term":585,"volume":586,"growthQoq":587,"conversionRate":588},"journal",8943,0.0679,0.0017,{"term":145,"volume":590,"growthQoq":591,"conversionRate":592},2726,-0.2824,0.0023,[594,599,603,607,612,618],{"title":595,"href":596,"score":160,"verdict":161,"marketSize":597,"growth90":598},"notebook","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fnotebook",5875.65,0.1567,{"title":600,"href":601,"score":160,"verdict":161,"marketSize":122,"growth90":602},"prismatic evolutions","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fprismatic-evolutions",-0.1897,{"title":604,"href":605,"score":160,"verdict":161,"marketSize":122,"growth90":606},"posca markers","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fposca-markers",0.2992,{"title":608,"href":609,"score":610,"verdict":161,"marketSize":122,"growth90":611},"paper shredder","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fpaper-shredder",31,-0.1774,{"title":613,"href":614,"score":615,"verdict":161,"marketSize":616,"growth90":617},"bookmark","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fbookmark",32,799.68,0.0329,{"title":619,"href":620,"score":615,"verdict":161,"marketSize":122,"growth90":621},"business card holder","\u002Fresearch\u002Fsg\u002Foffice-products\u002Fbusiness-card-holder",-0.0975]