---
title: "Diary — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/office-products/diary"
last_updated: "2026-08-05T23:32:06.095Z"
locale: en
meta:
description: "Niche score 30/100 · $4K/yr market · 12K searches/yr · $18.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $4K/yr market · 12K searches/yr · $18.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Diary — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **diary**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 24Conversion 24Competition 6Returns 100Price range 95Avg price 83Brand share 0Review moat 48Quality gap 14
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$15.85–$21.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.19**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,684.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$4K**
$4K/yr · 12K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, diary is a $4K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **diary market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **33%**
- **Out of stock**
- **18.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- AHGXG42% - Peter Pauper Press26% - 5 MINUTES A DAY18% - TIEFOSSI7% - FasNote7% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/sg/office-products/diary/trend)
## **Top diary products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$62130%$1K45%$2K60%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black**AHGXG**$21.17**4.8★2,850 rev](https://www.amazon.sg/dp/B0968DGW5W) [2**Falling Blossoms Journal (Diary Notebook)**Peter Pauper Press**$15.85**4.8★1,568 rev](https://www.amazon.sg/dp/1441332219) [3**5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)**5 MINUTES A DAY**$16.39**4.7★198 rev](https://www.amazon.sg/dp/B0CP2BXPBK) [4**King Stationery Leather Writing Journal Notebook Refillable Composition Notebooks Art Sketchbook Travel Dairy Best Gifts for Women Girls and Boys (Coffee)**TIEFOSSI**$16.49**4.4★29 rev](https://www.amazon.sg/dp/B08HDCL3X6) [5**Persian Grove Journal (Diary Notebook)**Peter Pauper Press**$19.38**4.9★5,463 rev](https://www.amazon.sg/dp/1441331743)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FasNote A5 Lined Notebook PU Leather Hardcover Journal 100gsm Thick Paper Professional Notebook for Work Meetings & Daily Planning Midnight Blue Includes a 2025 calendar card.**FasNote**$19.87**1 rev1y ago](https://www.amazon.sg/dp/B0FFHDND6G) [**5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)**5 MINUTES A DAY**$16.39**198 rev2y ago](https://www.amazon.sg/dp/B0CP2BXPBK) [**Persian Grove Journal (Diary Notebook)**Peter Pauper Press**$19.38**5,463 rev2y ago](https://www.amazon.sg/dp/1441331743) [**AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black**AHGXG**$21.17**2,850 rev5y ago](https://www.amazon.sg/dp/B0968DGW5W) [**King Stationery Leather Writing Journal Notebook Refillable Composition Notebooks Art Sketchbook Travel Dairy Best Gifts for Women Girls and Boys (Coffee)**TIEFOSSI**$16.49**29 rev5y ago](https://www.amazon.sg/dp/B08HDCL3X6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FasNote A5 Lined Notebook PU Leather Hardcover Journal 100gsm Thick Paper Professional Notebook for Work Meetings & Daily Planning Midnight Blue Includes a 2025 calendar card.**FasNote**$19.87**5.0★**▲ 143%**](https://www.amazon.sg/dp/B0FFHDND6G) [**King Stationery Leather Writing Journal Notebook Refillable Composition Notebooks Art Sketchbook Travel Dairy Best Gifts for Women Girls and Boys (Coffee)**TIEFOSSI**$16.49**4.4★**▲ 39%**](https://www.amazon.sg/dp/B08HDCL3X6) [**AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black**AHGXG**$21.17**4.8★**▲ 17%**](https://www.amazon.sg/dp/B0968DGW5W) [**Falling Blossoms Journal (Diary Notebook)**Peter Pauper Press**$15.85**4.8★**▲ 10%**](https://www.amazon.sg/dp/1441332219) [**5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)**5 MINUTES A DAY**$16.39**4.7★**— 1%**](https://www.amazon.sg/dp/B0CP2BXPBK)
**~~View all trending →~~**
## **Common questions**
- **Is diary profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 6 tracked products. 90-day search growth is -2.4%. Flapen's verdict: Skip it (30/100).
- **How competitive is the diary niche?**
- 5 brands and 9 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **When does demand for diary peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the diary niche?**
- Listings span $15.85–$21.17; the average listing price is $18.19 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.
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