---
title: "Colour Pencils — $1K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/office-products/colour-pencils"
last_updated: "2026-08-08T05:18:37.723Z"
locale: en
meta:
description: "Niche score 34/100 · $1K/yr market · 8K searches/yr · $26.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $1K/yr market · 8K searches/yr · $26.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colour Pencils — $1K/yr Amazon SG Niche (2026) - Flapen"
---
# **colour pencils**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 35Conversion 7Competition 31Returns 100Price range 83Avg price 95Brand share 17Review moat 17Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.66–$54.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****17,831.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$1K**
$1K/yr · 8K searches
According to Flapen's Amazon Singapore niche tracking, colour pencils is a $1K/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colour pencils market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$7K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **30%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- HIFORNY29% - Crayola21% - PRISMACOLOR18% - KALOUR17% - BIC9% - Faber-Castell7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.
500300Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/sg/office-products/colour-pencils/trend)
## **Top colour pencils search terms**
- **colour pencils**4K/yr+29.5%0.7% conv. - **color pencil**2K/yr-36.1%0.4% conv. - **colour pencil**933/yr+37.1%1.8% conv. - **color pencils**725/yr+39.6%0.5% conv. - **colored pencils**509/yr-11.8%1.4% conv. - **colouring pencils**343/yr-44.6%4.3% conv. [**All search terms **](https://flapen.com/research/sg/office-products/colour-pencils/search-terms)
## **Top colour pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6010%$12015%$17920%$2391001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$20.22**4.7★11,204 rev](https://www.amazon.sg/dp/B0BHYGM2XG) [2**Crayola Twistables Colored Pencils - 18 pieces**Crayola**$7.66**4.7★2,640 rev](https://www.amazon.sg/dp/B000GYZ2CG) [3**HIFORNY 75 Premium Black Edition Colouring Pencils for Adults - 72 Colouring Pencils Artist Soft Core Drawing Pencils Craft Accessories for Adults Beginners**HIFORNY**$25.25**4.6★227 rev](https://www.amazon.sg/dp/B0CGNRV665) [4**Prismacolor Premier Colored Pencils | Art Supplies for Drawing Sketching Adult Coloring | Soft Core Color Pencils 48 Pack**PRISMACOLOR**$54.99**4.8★87,245 rev](https://www.amazon.sg/dp/B00006IEEV) [5**HIFORNY Set of 130 Coloured Pencils for Adults - 120 Colours with Extras Soft Core for Artists**HIFORNY**$45.65**4.7★553 rev](https://www.amazon.sg/dp/B0C8HNC9MP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crayola Twistables Colored Pencils - 18 pieces**Crayola**$7.66**2,640 rev2y ago](https://www.amazon.sg/dp/B000GYZ2CG) [**HIFORNY 75 Premium Black Edition Colouring Pencils for Adults - 72 Colouring Pencils Artist Soft Core Drawing Pencils Craft Accessories for Adults Beginners**HIFORNY**$25.25**227 rev2y ago](https://www.amazon.sg/dp/B0CGNRV665) [**HIFORNY 75 Pack Colored Pencils Set for Adult Coloring 72 Colors Coloring Pencils with Extras Drawing Pencils Art Craft Supplies for Adults Beginners**HIFORNY**$25.99**1,587 rev3y ago](https://www.amazon.sg/dp/B0CCHZX64Y) [**HIFORNY Set of 130 Coloured Pencils for Adults - 120 Colours with Extras Soft Core for Artists**HIFORNY**$45.65**553 rev3y ago](https://www.amazon.sg/dp/B0C8HNC9MP) [**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$20.22**11,204 rev3y ago](https://www.amazon.sg/dp/B0BHYGM2XG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola Twistables Colored Pencils - 18 pieces**Crayola**$7.66**4.7★**▲ 80%**](https://www.amazon.sg/dp/B000GYZ2CG) [**HIFORNY Set of 130 Coloured Pencils for Adults - 120 Colours with Extras Soft Core for Artists**HIFORNY**$45.65**4.7★**▲ 24%**](https://www.amazon.sg/dp/B0C8HNC9MP) [**HIFORNY 75 Pack Colored Pencils Set for Adult Coloring 72 Colors Coloring Pencils with Extras Drawing Pencils Art Craft Supplies for Adults Beginners**HIFORNY**$25.99**4.6★**▲ 16%**](https://www.amazon.sg/dp/B0CCHZX64Y) [**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$20.22**4.7★**▲ 10%**](https://www.amazon.sg/dp/B0BHYGM2XG) [**Bic Japan Big Kids BKEVOTRI12E Colored Pencils 12 Colors Triangular Shaft with Sharpener**BIC**$11.43**4.7★**— 1%**](https://www.amazon.sg/dp/B000KTB4UG)
**~~View all trending →~~**
## **What buyers say about colour pencils**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Scratch Resistance**100%
## **Common questions**
- **Is colour pencils profitable to sell on Amazon Singapore?**
- The niche generates $1K/yr across 10 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Skip it (34/100).
- **How competitive is the colour pencils niche?**
- 6 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
- **When does demand for colour pencils peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the colour pencils niche?**
- Listings span $7.66–$54.99; the average listing price is $26.35 (sweet spot $15–$100). The average incumbent carries 17,832 reviews — the moat a new listing must climb.
## **Related niches in Office Products**
- 34 [**whiteboard**](https://flapen.com/research/sg/office-products/whiteboard)$8K/yr-15.5%**Skip it**- 34 [**uniball zento signature**](https://flapen.com/research/sg/office-products/uniball-zento-signature)$11K/yr-33.0%**Skip it**- 34 [**post it**](https://flapen.com/research/sg/office-products/post-it)$8K/yr-9.8%**Skip it**- 34 [**pencil**](https://flapen.com/research/sg/office-products/pencil)$0/yr+8.6%**Skip it**- 34 [**cinnamoroll pencil case**](https://flapen.com/research/sg/office-products/cinnamoroll-pencil-case)$0/yr+25.7%**Skip it**- 33 [**sarasa**](https://flapen.com/research/sg/office-products/sarasa)$2K/yr+22.4%**Skip it**[**All Office Products niches **](https://flapen.com/research/sg/office-products)