---
title: "Bookmark — $800/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/office-products/bookmark"
last_updated: "2026-08-05T23:54:17.142Z"
locale: en
meta:
description: "Niche score 32/100 · $800/yr market · 6K searches/yr · $14.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $800/yr market · 6K searches/yr · $14.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bookmark — $800/yr Amazon SG Niche (2026) - Flapen"
---
# **bookmark**
**Skip it**
A small market ($800/yr) — this niche doesn't clear our bar today.
Market size 0Growth 29Conversion 11Competition 14Returns 100Price range 64Avg price 71Brand share 37Review moat 44Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.55**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.91–$27.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,093.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$800**
$800/yr · 6K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, bookmark is a $800/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bookmark market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$1K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**8%**
- Trends International23% - MXtone18% - Joyberg17% - Peter Pauper Press13% - emmoolife12% - Condige9% - Open — no brand owns it (1 brand, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
225175Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/sg/office-products/bookmark/trend)
## **Top bookmark search terms**
- **bookmark**5K/yr+7.8%0.2% conv. - **bookmarks**1K/yr+12.7%0.4% conv. - **book mark**857/yr-30.3%0.0% conv. [**All search terms **](https://flapen.com/research/sg/office-products/bookmark/search-terms)
## **Top bookmark products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8020%$16030%$24040%$3201101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hiroshige - The Sea at Satta Premier Bookmark Stationery**Trends International**$18.75**4.5★316 rev](https://www.amazon.sg/dp/B0B3238N46) [2**Handmade Metal Feather Bookmarks Vintage Style With 3D Butterfly And Crystal Dry Flower Pendant (Safflower crystal pendant)**MXtone**$12.44**4.8★7 rev](https://www.amazon.sg/dp/B09ZF8H62M) [3**Pack of 15 Magnetic Bookmarks for Women Students and Teachers (Misty Ocean Emerald)**Joyberg**$12.55**4.6★8,731 rev](https://www.amazon.sg/dp/B0928NQHGZ) [4**Dragon Artisan Bookmark**Peter Pauper Press**$11.12**4.8★1,348 rev](https://www.amazon.sg/dp/1441342931) [5**4 Pieces Metal Bookmarks with Tassel Golden Hollow Bookmark Van Gogh Oil Painting Theme Book Mark Bookmarks for Book Lovers Writers Readers Children Teens Men Women Adults**emmoolife**$11.46**4.7★886 rev](https://www.amazon.sg/dp/B0D1FTTT8L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Pieces Metal Bookmarks with Tassel Golden Hollow Bookmark Van Gogh Oil Painting Theme Book Mark Bookmarks for Book Lovers Writers Readers Children Teens Men Women Adults**emmoolife**$11.46**886 rev2y ago](https://www.amazon.sg/dp/B0D1FTTT8L) [**Leather Heart Bookmarks Book Accessories Bookmarks for Women Cute Corner Page Book Marks for Kids Students Stationary School Office Supplies Teacher Gifts(6pcs)**Condige**$7.91**494 rev2y ago](https://www.amazon.sg/dp/B0CJTHNCS4) [**Dragon Artisan Bookmark**Peter Pauper Press**$11.12**1,348 rev2y ago](https://www.amazon.sg/dp/1441342931) [**Harry Potter Gifts Bookmarks for Women Teenagers Kids Metal Bookmark with Hanging Golden Snitch Book Charm School University Reading Gifts for Everybody**Harry Potter**$27.64**2,873 rev4y ago](https://www.amazon.sg/dp/B0B51Y485S) [**Hiroshige - The Sea at Satta Premier Bookmark Stationery**Trends International**$18.75**316 rev4y ago](https://www.amazon.sg/dp/B0B3238N46)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leather Heart Bookmarks Book Accessories Bookmarks for Women Cute Corner Page Book Marks for Kids Students Stationary School Office Supplies Teacher Gifts(6pcs)**Condige**$7.91**4.6★**▲ 130%**](https://www.amazon.sg/dp/B0CJTHNCS4) [**Handmade Metal Feather Bookmarks Vintage Style With 3D Butterfly And Crystal Dry Flower Pendant (Safflower crystal pendant)**MXtone**$12.44**4.8★**▲ 57%**](https://www.amazon.sg/dp/B09ZF8H62M) [**Hiroshige - The Sea at Satta Premier Bookmark Stationery**Trends International**$18.75**4.5★**▲ 26%**](https://www.amazon.sg/dp/B0B3238N46) [**Dragon Artisan Bookmark**Peter Pauper Press**$11.12**4.8★**▲ 15%**](https://www.amazon.sg/dp/1441342931) [**Harry Potter Gifts Bookmarks for Women Teenagers Kids Metal Bookmark with Hanging Golden Snitch Book Charm School University Reading Gifts for Everybody**Harry Potter**$27.64**4.7★**▼ 28%**](https://www.amazon.sg/dp/B0B51Y485S)
**~~View all trending →~~**
## **What buyers say about bookmark**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is bookmark profitable to sell on Amazon Singapore?**
- The niche generates $800/yr across 7 tracked products. 90-day search growth is +3.3%. Flapen's verdict: Skip it (32/100).
- **How competitive is the bookmark niche?**
- 7 brands and 5 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.
- **When does demand for bookmark peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the bookmark niche?**
- Listings span $7.91–$27.64; the average listing price is $14.55 (sweet spot $15–$100). The average incumbent carries 2,094 reviews — the moat a new listing must climb.
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