---
title: "Birthday Card — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/office-products/birthday-card"
last_updated: "2026-08-08T05:24:56.699Z"
locale: en
meta:
description: "Niche score 38/100 · $7K/yr market · 5K searches/yr · $18.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $7K/yr market · 5K searches/yr · $18.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Birthday Card — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **birthday card**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 40Conversion 80Competition 15Returns 100Price range 80Avg price 84Brand share 0Review moat 28Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.50**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$12.00–$28.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,713.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$7K**
$7K/yr · 5K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, birthday card is a $7K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **birthday card market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Hallmark55% - Solpla22% - Mr. Pen12% - ROBBEAR10%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +11.9% search growth over the last 90 days.
175125Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/office-products/birthday-card/trend)
## **Top birthday card products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$71120%$1K30%$2K40%$3K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**24 Pack Unique Gold Foil Birthday Cards with Envelopes & Stickers | 4x6 Inches Blank Happy Birthday Cards Assortment in Bulk for Family Kids Friends Work & Office Celebrations.**Solpla**$28.17**4.7★2,779 rev](https://www.amazon.sg/dp/B0C7PXW18H) [2**Hallmark Birthday Cards for Kids Assortment 48 Cards with Envelopes (Dinosaurs Sloths Unicorns Flamingos Turtles Sharks)**Hallmark**$14.87**4.6★1,099 rev](https://www.amazon.sg/dp/B086PG94KS) [3**Hallmark Birthday Cards Assortment 20 Cards with Envelopes (Refill Pack for Hallmark Card Organizer Box)**Hallmark**$20.83**4.7★2,556 rev](https://www.amazon.sg/dp/B08R59C2C6) [4**Hallmark Assorted Birthday Greeting Cards (12 Cards and Envelopes)**Hallmark**$14.45**4.6★8,805 rev](https://www.amazon.sg/dp/B07BJ68K16) [5**Mr. Pen- Birthday Cards 20 Pack Birthday Cards with Envelopes Blank Inside Birthday Cards Assorted Birthday Cards Happy Birthday Cards Bulk Birthday Card Assortment Box of Birthday Cards * ***Mr. Pen**$12.00**4.7★5,943 rev](https://www.amazon.sg/dp/B086R4GXMX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hallmark Birthday Cards Assortment 24 Cards with Envelopes (Rainbow Lettering Best Day Ever)**Hallmark**$19.92**1,318 rev2y ago](https://www.amazon.sg/dp/B086PG8HY2) [**ROBBEAR Funny Happy Birthday Pop Up Card Sweet 3D Birthday Gift Box for Adults and Kids with Envelopes Unique Handmade Foldable Celebration Cards for Daughter Son Mom Dad Friend**ROBBEAR**$19.25**3,493 rev2y ago](https://www.amazon.sg/dp/B0CHRFTJ82) [**24 Pack Unique Gold Foil Birthday Cards with Envelopes & Stickers | 4x6 Inches Blank Happy Birthday Cards Assortment in Bulk for Family Kids Friends Work & Office Celebrations.**Solpla**$28.17**2,779 rev3y ago](https://www.amazon.sg/dp/B0C7PXW18H) [**Hallmark Birthday Cards Assortment 20 Cards with Envelopes (Refill Pack for Hallmark Card Organizer Box)**Hallmark**$20.83**2,556 rev5y ago](https://www.amazon.sg/dp/B08R59C2C6) [**Mr. Pen- Birthday Cards 20 Pack Birthday Cards with Envelopes Blank Inside Birthday Cards Assorted Birthday Cards Happy Birthday Cards Bulk Birthday Card Assortment Box of Birthday Cards * ***Mr. Pen**$12.00**5,943 rev6y ago](https://www.amazon.sg/dp/B086R4GXMX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Pack Unique Gold Foil Birthday Cards with Envelopes & Stickers | 4x6 Inches Blank Happy Birthday Cards Assortment in Bulk for Family Kids Friends Work & Office Celebrations.**Solpla**$28.17**4.7★**▲ 61%**](https://www.amazon.sg/dp/B0C7PXW18H) [**Mr. Pen- Birthday Cards 20 Pack Birthday Cards with Envelopes Blank Inside Birthday Cards Assorted Birthday Cards Happy Birthday Cards Bulk Birthday Card Assortment Box of Birthday Cards * ***Mr. Pen**$12.00**4.7★**▲ 41%**](https://www.amazon.sg/dp/B086R4GXMX) [**Hallmark Assorted Birthday Greeting Cards (12 Cards and Envelopes)**Hallmark**$14.45**4.6★**▲ 11%**](https://www.amazon.sg/dp/B07BJ68K16) [**Hallmark Birthday Cards for Kids Assortment 48 Cards with Envelopes (Dinosaurs Sloths Unicorns Flamingos Turtles Sharks)**Hallmark**$14.87**4.6★**— 9%**](https://www.amazon.sg/dp/B086PG94KS) [**ROBBEAR Funny Happy Birthday Pop Up Card Sweet 3D Birthday Gift Box for Adults and Kids with Envelopes Unique Handmade Foldable Celebration Cards for Daughter Son Mom Dad Friend**ROBBEAR**$19.25**4.7★**▼ 18%**](https://www.amazon.sg/dp/B0CHRFTJ82)
**~~View all trending →~~**
## **What buyers say about birthday card**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**100%
*“Nice quality”*
## **Common questions**
- **Is birthday card profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 7 tracked products. 90-day search growth is +11.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the birthday card niche?**
- 4 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the birthday card niche?**
- Listings span $12.00–$28.17; the average listing price is $18.50 (sweet spot $15–$100). The average incumbent carries 3,713 reviews — the moat a new listing must climb.
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