---
title: "Zojirushi — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/zojirushi"
last_updated: "2026-08-08T11:39:21.847Z"
locale: en
meta:
description: "Niche score 44/100 · $7K/yr market · 40K searches/yr · $64.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $7K/yr market · 40K searches/yr · $64.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zojirushi — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **zojirushi**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 80Conversion 3Competition 81Returns 97Price range 16Avg price 88Brand share 0Review moat 36Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$64.95**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Growth**
**Great****+72.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,885.97**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$16.56–$531.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 40K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, zojirushi is a $7K/yr Amazon Singapore market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zojirushi market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$16K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **14%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**2 **—flat
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 83%
**Open market**
**0%**
- ZOJIRUSHI99% - Tiger1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +72.6% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/zojirushi/trend)
## **Top zojirushi search terms**
- **zojirushi**26K/yr+93.2%0.2% conv. - **zojirushi thermal flask**8K/yr+20.8%0.4% conv. - **zojirushi bottle**5K/yr+71.4%0.5% conv. [**All search terms **](https://flapen.com/research/sg/home/zojirushi/search-terms)
## **Top zojirushi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2016%$4019%$60212%$8021101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zojirushi SM-VH72-AZ GoCafe Insulated Stainless Steel Mug 24-Ounce (.72 liter)**ZOJIRUSHI**$40.50**4.6★477 rev](https://www.amazon.sg/dp/B0FGJF172R) [2**Zojirushi SM-RS50PA Stainless Carry Bottle 0.50L Pink**ZOJIRUSHI**$34.59**4.6★277 rev](https://www.amazon.sg/dp/B0CQTPSB89) [3**Zojirushi SM-GS72-BA Stainless Steel Mug 0.72L Black**ZOJIRUSHI**$50.02**4.6★78 rev](https://www.amazon.sg/dp/B0D5VC7JBJ) [4**Zojirushi SU-CA50AM Stainless Steel Twist-Open Bottle 0.50L Frost Blue**ZOJIRUSHI**$16.56**5.0★5 rev](https://www.amazon.sg/dp/B0G15L9T1B) [5**Zojirushi SM-VH48-GZ GoCafe Insulated Stainless Steel Mug 16-Ounce (.48 liter)**ZOJIRUSHI**$43.09**4.6★477 rev](https://www.amazon.sg/dp/B0FGJGGXXG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zojirushi SU-CA50AM Stainless Steel Twist-Open Bottle 0.50L Frost Blue**ZOJIRUSHI**$16.56**5 rev8mo ago](https://www.amazon.sg/dp/B0G15L9T1B) [**Zojirushi SU-CA35WA Stainless Steel Twist-Open Bottle 0.35L White**ZOJIRUSHI**$21.14**5 rev8mo ago](https://www.amazon.sg/dp/B0G15MPRS5) [**Zojirushi SM-VH72-AZ GoCafe Insulated Stainless Steel Mug 24-Ounce (.72 liter)**ZOJIRUSHI**$40.50**477 rev1y ago](https://www.amazon.sg/dp/B0FGJF172R) [**Zojirushi SM-VH48-GZ GoCafe Insulated Stainless Steel Mug 16-Ounce (.48 liter)**ZOJIRUSHI**$43.09**477 rev1y ago](https://www.amazon.sg/dp/B0FGJGGXXG) [**Zojirushi SM-VH72-XZ GoCafe Insulated Stainless Steel Mug 24-Ounce (.72 liter)**ZOJIRUSHI**$39.63**477 rev1y ago](https://www.amazon.sg/dp/B0FGJFWHH4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zojirushi SU-CA35WA Stainless Steel Twist-Open Bottle 0.35L White**ZOJIRUSHI**$21.14**5.0★**▲ 156%**](https://www.amazon.sg/dp/B0G15MPRS5) [**Zojirushi SM-GS72-BA Stainless Steel Mug 0.72L Black**ZOJIRUSHI**$50.02**4.6★**▲ 152%**](https://www.amazon.sg/dp/B0D5VC7JBJ) [**Zojirushi SX-FSE45AJ Stainless Steel Tumbler 0.45L Blue Gray**ZOJIRUSHI**$24.73**4.5★**▲ 130%**](https://www.amazon.sg/dp/B081JGYWL4) [**ZOJIRUSHI NW-YAQ10 - Induction Heating (IH) Pressure Rice Cooker 1.0L capacity 2 multi pressure structures - 3 different textures black thick spheric pan 1.7mm white**ZOJIRUSHI**$531.20**5.0★**▲ 91%**](https://www.amazon.sg/dp/B0DNMGR6NC) [**Zojirushi SM-GS72-GM Stainless Steel Mug 0.72L Deep Turquoise**ZOJIRUSHI**$22.67**4.6★**▲ 88%**](https://www.amazon.sg/dp/B0D5VC9PQ7)
**~~View all trending →~~**
## **What buyers say about zojirushi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Good quality”*
**Value For Money**33%
*“Worth it”*
**Temperature Retention**17%
*“it keeps warm beverage well within 6 hours”*
**Cooking Experience**17%
*“Best rice cooker”*
### **Top return reasons **
**Thin**25%
**Advertised Vs Actual Product**25%
**Material Quality**25%
**Size-Overall**25%
## **Common questions**
- **Is zojirushi profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +72.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the zojirushi niche?**
- 2 brands and 12 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the zojirushi niche?**
- Listings span $16.56–$531.20; the average listing price is $64.95 (sweet spot $15–$100). The average incumbent carries 2,886 reviews — the moat a new listing must climb.
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