---
title: "Waffle Maker — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/waffle-maker"
last_updated: "2026-08-08T06:49:28.164Z"
locale: en
meta:
description: "Niche score 41/100 · $5K/yr market · 17K searches/yr · $79.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $5K/yr market · 17K searches/yr · $79.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Waffle Maker — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **waffle maker**
**Skip it**
A small market ($5K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 50Conversion 5Competition 12Returns 76Price range 36Avg price 83Brand share 32Review moat 91Quality gap 94
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****187.22**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$79.34**
avg listing price — sweet spot $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+20.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$20.33–$239.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$5K**
$5K/yr · 17K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, waffle maker is a $5K/yr Amazon Singapore market (17K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waffle maker market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$8K–$20K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **0%**
- **Out of stock**
- **47.3%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**10%**
- Philips35% - ヨシカワ(Yoshikawa)18% - Cuisinart13% - Kenwood10% - PowerPac9% - Sugiyama metal4% - Open — no brand owns it (3 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +20.1% search growth over the last 90 days.
800600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/waffle-maker/trend)
## **Top waffle maker search terms**
- **waffle maker**14K/yr+16.2%0.6% conv. - **mini waffle maker**1K/yr+63.4%0.0% conv. - **cuisinart waffle maker**1K/yr+0.0%0.0% conv. - **waffle machine**872/yr+67.9%0.5% conv. [**All search terms **](https://flapen.com/research/sg/home/waffle-maker/search-terms)
## **Top waffle maker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$48820%$97630%$1K40%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips 5000 Series HD2350/80 - Sandwich Maker 750W 3 Plate Sets for Paninis Sandwiches & Waffles Nonstick Grill Plates Cut-and-Seal**Philips**$47.73**4.2★436 rev](https://www.amazon.sg/dp/B0CP9PB8GB) [2**Yoshikawa SJ2275 Waffle Maker Single Fluorine Treatment For Gas Stoves Black 13.6 x 5.6 x 1.3 inches (34.5 x 14.3 x 3.2 cm)**ヨシカワ(Yoshikawa)**$29.70**4.3★838 rev](https://www.amazon.sg/dp/B01ER2FH18) [3**Cuisinart BELGIAN WAFFLE MAKER-4 SLICES CUISINART == 1 YEAR WARRANTY DOMESTIC USE ==**Cuisinart**$156.35**4.0★7 rev](https://www.amazon.sg/dp/B074KKYCWB) [4**Kenwood Sandwich Maker with Waffle Plate and Grill Plate SMP84.C0WH White**Kenwood**$78.40**4.4★50 rev](https://www.amazon.sg/dp/B087D4PTB4) [5**PowerPac Double-sided Heating Electric Waffle maker with Non-stick coating plate (PPT252)**PowerPac**$20.33**4.1★9 rev](https://www.amazon.sg/dp/B07VWJ4B18)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TASMAX Mini waffle maker 3 in 1 waffle iron household appliances kitchen gift easy to clean non-stick surfaces 4 inches perfect for breakfast dessert sandwich cakes**TASMAX**$48.38**340 rev8mo ago](https://www.amazon.sg/dp/B0BSX6774C) [**Braun SnackMaker 5 SM5001 - Sandwich and waffle maker with premium non-stick coating removable plates 800W black color**Braun**$69.31**5 rev2y ago](https://www.amazon.sg/dp/B0D7PXVNL9) [**Philips 5000 Series HD2350/80 - Sandwich Maker 750W 3 Plate Sets for Paninis Sandwiches & Waffles Nonstick Grill Plates Cut-and-Seal**Philips**$47.73**436 rev2y ago](https://www.amazon.sg/dp/B0CP9PB8GB) [**Sugiyama Metal KS-2936 Waffle Maker Compatible with Induction and Gas Fires Outdoor Fluorine Processed Made in Japan Approx. 5.5 x 13.4 inches (14 x 34 cm)**Sugiyama metal**$23.88**0 rev4y ago](https://www.amazon.sg/dp/B0152O1JTO) [**Breville DuraCeramic VST072 Easy Clean Non-Stick Waffle Maker with Removable Deep Filling Plates White and Stainless Steel**Breville**$239.98**0 rev5y ago](https://www.amazon.sg/dp/B07233JLG2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Breville DuraCeramic VST072 Easy Clean Non-Stick Waffle Maker with Removable Deep Filling Plates White and Stainless Steel**Breville**$239.98**0.0★**▲ 182%**](https://www.amazon.sg/dp/B07233JLG2) [**Yoshikawa SJ2275 Waffle Maker Single Fluorine Treatment For Gas Stoves Black 13.6 x 5.6 x 1.3 inches (34.5 x 14.3 x 3.2 cm)**ヨシカワ(Yoshikawa)**$29.70**4.3★**▲ 85%**](https://www.amazon.sg/dp/B01ER2FH18) [**TASMAX Mini waffle maker 3 in 1 waffle iron household appliances kitchen gift easy to clean non-stick surfaces 4 inches perfect for breakfast dessert sandwich cakes**TASMAX**$48.38**3.5★**▲ 71%**](https://www.amazon.sg/dp/B0BSX6774C) [**Sugiyama Metal KS-2936 Waffle Maker Compatible with Induction and Gas Fires Outdoor Fluorine Processed Made in Japan Approx. 5.5 x 13.4 inches (14 x 34 cm)**Sugiyama metal**$23.88**0.0★**▲ 26%**](https://www.amazon.sg/dp/B0152O1JTO) [**PowerPac Double-sided Heating Electric Waffle maker with Non-stick coating plate (PPT252)**PowerPac**$20.33**4.1★**▲ 16%**](https://www.amazon.sg/dp/B07VWJ4B18)
**~~View all trending →~~**
## **What buyers say about waffle maker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Quality”*
**Crispiness**50%
*“Our pandan coconut waffles turned out nice and crispy”*
### **Top return reasons **
**Functionality-Overall**33%
**Non-Stick Coating**33%
**Value For Money**33%
## **Common questions**
- **Is waffle maker profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the waffle maker niche?**
- 9 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.
- **What does it cost to enter the waffle maker niche?**
- Listings span $20.33–$239.98; the average listing price is $79.34 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.
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