---
title: "Tumbler — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/tumbler"
last_updated: "2026-08-08T07:52:30.637Z"
locale: en
meta:
description: "Niche score 45/100 · $2K/yr market · 27K searches/yr · $27.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $2K/yr market · 27K searches/yr · $27.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tumbler — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **tumbler**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 59Conversion 3Competition 59Returns 100Price range 89Avg price 95Brand share 24Review moat 30Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.50–$57.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+33.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,540.6**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 27K searches
According to Flapen's Amazon Singapore niche tracking, tumbler is a $2K/yr Amazon Singapore market (27K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tumbler market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$3K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **16%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 96%
**Open market**
**7%**
- Owala56% - THERMOS15% - Hydro Flask13% - Simple Modern4% - SUMFGO3% - YETI3% - Open — no brand owns it (4 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — +33.8% search growth over the last 90 days.
1K750Spike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/tumbler/trend)
## **Top tumbler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18520%$37030%$55640%$7411101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Vanilla Bean**Owala**$25.49**4.6★8,931 rev](https://www.amazon.sg/dp/B0DF472VMZ) [2**Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 20 oz Vanilla Bean**Owala**$28.08**4.6★8,931 rev](https://www.amazon.sg/dp/B0DF49ML4P) [3**Thermos JDP-401 DGY Vacuum Insulated Tumbler with Lid 13.5 fl oz (400 ml) Dark Gray**THERMOS**$23.53**4.2★1,039 rev](https://www.amazon.sg/dp/B0CCRHG3CW) [4**Owala Stainless Steel Triple Layer Insulated Travel Tumbler with Spill Resistant Lid and Straw BPA Free 24 oz Grey/White (Iced Tea)**Owala**$29.18**4.8★2,613 rev](https://www.amazon.sg/dp/B0CZ7VBL5C) [5**HYDRO FLASK - All Around Tumbler 355 ml (12 oz) - Lockable Leak-proof Push In Lid - Double-Walled Vacuum Insulated Stainless Steel Travel Mug - Hot & Cold - Trillium**Hydro Flask**$24.35**4.1★56 rev](https://www.amazon.sg/dp/B0DG35GHJQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUMFGO 16 oz Vacuum Insulated Tumbler 316 Stainless Steel Travel Mug with Lid Spill-Proof Coffee Cup for Hot & Cold Drinks Tea & Beer (Yellow)**SUMFGO**$14.98**0 rev3mo ago](https://www.amazon.sg/dp/B0GW8NDWNG) [**SUMFGO 16 oz Vacuum Insulated Tumbler 316 Stainless Steel Travel Mug with Lid Spill-Proof Coffee Cup for Hot & Cold Drinks Tea & Beer (White)**SUMFGO**$13.86**0 rev3mo ago](https://www.amazon.sg/dp/B0GW8NJNMX) [**240ml Stainless Steel Coffee Cup Portable Travel Mug Hot and Cold Dual Use Leakproof Thermal Cup Large Capacity Reusable Water Tumbler for Home Office and Outdoor (Cream)**SUMMERCLUB**$17.88**0 rev9mo ago](https://www.amazon.sg/dp/B0FXMNRK2H) [**Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Pink/Tan (Daybreak)**Owala**$26.15**4,398 rev10mo ago](https://www.amazon.sg/dp/B0FFTN3SQS) [**Thermos JOV-321 IV Vacuum Insulated Portable Tumbler with Carry Handle 10.1 fl oz (320 ml) Ivory**THERMOS**$25.70**181 rev11mo ago](https://www.amazon.sg/dp/B0FKSG3KGN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUMFGO 16 oz Vacuum Insulated Tumbler 316 Stainless Steel Travel Mug with Lid Spill-Proof Coffee Cup for Hot & Cold Drinks Tea & Beer (Yellow)**SUMFGO**$14.98**0.0★**▲ 216%**](https://www.amazon.sg/dp/B0GW8NDWNG) [**Stanley Cafe To Go Vacuum Mug 11.8 oz (0.35 L) Black 2.0 Keeps Drinks Hot or Cold Stainless Steel Tumbler Coffee Mug Gift Ready Dishwasher Safe**STANLEY**$31.52**4.4★**▲ 215%**](https://www.amazon.sg/dp/B0DZ619CQJ) [**SUMFGO 16 oz Vacuum Insulated Tumbler 316 Stainless Steel Travel Mug with Lid Spill-Proof Coffee Cup for Hot & Cold Drinks Tea & Beer (White)**SUMFGO**$13.86**0.0★**▲ 215%**](https://www.amazon.sg/dp/B0GW8NJNMX) [**Owala Stainless Steel Triple Layer Insulated Travel Tumbler with Spill Resistant Lid and Straw BPA Free 24 oz Grey/White (Iced Tea)**Owala**$29.18**4.8★**▲ 180%**](https://www.amazon.sg/dp/B0CZ7VBL5C) [**Thermos JOV-321 IV Vacuum Insulated Portable Tumbler with Carry Handle 10.1 fl oz (320 ml) Ivory**THERMOS**$25.70**4.5★**▲ 132%**](https://www.amazon.sg/dp/B0FKSG3KGN)
**~~View all trending →~~**
## **What buyers say about tumbler**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Color**50%
*“i received pink instead”*
**Design-Overall**17%
*“Poorly designed and engineered product”*
**Leak-Proof**17%
*“LEAKS”*
**Unsustainable Design**17%
*“Poorly designed and engineered product”*
### **Top return reasons **
**Size-Overall**18%
**Scratch Resistance**11%
**Quality-Overall**11%
**Value For Money**11%
**Color**11%
**Advertised Vs Actual Product**11%
**Leak-Proof**5%
**Weight Heavy**5%
**Color Fading/Discoloration**5%
**Compatibility-Overall**5%
## **Common questions**
- **Is tumbler profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the tumbler niche?**
- 10 brands and 12 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in tumbler?**
- Top complaints mined from reviews: Color, Design-Overall, Leak-Proof. The return rate is 0.1%.
- **What does it cost to enter the tumbler niche?**
- Listings span $11.50–$57.77; the average listing price is $27.47 (sweet spot $15–$100). The average incumbent carries 3,541 reviews — the moat a new listing must climb.
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