---
title: "Towel — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/towel"
last_updated: "2026-08-09T18:41:20.351Z"
locale: en
meta:
description: "Niche score 42/100 · $4K/yr market · 17K searches/yr · $29.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $4K/yr market · 17K searches/yr · $29.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Towel — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **towel**
**Skip it**
A small market ($4K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 40Conversion 10Competition 46Returns 75Price range 87Avg price 95Brand share 36Review moat 20Quality gap 62
**Avg price**
**Incredible****$29.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.08–$93.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+12.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****13,639.09**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$4K**
$4K/yr · 17K searches
According to Flapen's Amazon Singapore niche tracking, towel is a $4K/yr Amazon Singapore market (17K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **towel market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$15K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **27%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**13%**
- タオル研究所43% - EPITEX15% - AYO11% - IMABARIFACTORY.9% - VFGP6% - Utopia Towels3% - Open — no brand owns it (6 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +12.3% search growth over the last 90 days.
800600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/towel/trend)
## **Top towel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$39520%$79030%$1K40%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kenkyujo Towels Volume Rich #003 Bath Towel White Set of 4 Hotel-Grade Thick Plush Voluminous Quick Absorption Durable 100% Cotton 480 GSM Japan Technology**タオル研究所**$44.41**4.5★60,679 rev](https://www.amazon.sg/dp/B086WCQDYQ) [2**AYO Bath Towel Set of 5 5 Colors 27.6 x 55.1 inches (70 x 140 cm) Large Size Hotel Specifications Fluffy Fast Absorbent Texture Microfiber Towel Durable Bath Supplies Absorbent Quick**AYO**$33.10**4.2★143 rev](https://www.amazon.sg/dp/B0CLY18X44) [3**Towel Kenkyusho Volume Rich #003 Bath Towel 4-Piece Set Hotel Specifications Fluffy Fast Absorption 100% Cotton Durable Less Fluffing 10 Colors to Choose from Japanese Technology Smoky Blue**タオル研究所**$37.75**4.5★60,679 rev](https://www.amazon.sg/dp/B086WC17K5) [4**EPITEX Anti-Odour Towel (65cm x 130cm) 100% Cotton Smooth Bath Towel Bath Towel Gym Towel Shower Towel Soft Towel**EPITEX**$17.13**5.0★4 rev](https://www.amazon.sg/dp/B0BHLXPQJF) [5**Imabari Factory Imabari Towel Certified Bath Towel Made in Japan Smoky Blue Approx. 47.2 x 23.6 inches (120 x 60 cm) Set of 2**IMABARIFACTORY.**$34.59**4.0★1,471 rev](https://www.amazon.sg/dp/B09RWHGLVM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EPITEX Pure Cotton Bath Towel Soft Durable & Absorbent Quick Drying Bright Colour Multi-Purpose for Bathroom Gym & Yoga (Light Blue)**EPITEX**$10.69**7 rev9mo ago](https://www.amazon.sg/dp/B0BGPTVWNG) [**EPITEX Pure Cotton Bath Towel Soft Durable & Absorbent Quick Drying Bright Colour Multi-Purpose for Bathroom Gym & Yoga (Purple)**EPITEX**$10.86**7 rev9mo ago](https://www.amazon.sg/dp/B0BGPTTNBY) [**Large Bath Towel 100% Cotton 80 x 160 Cm Extra Large Bath Towel Quicker to Dry Super Absorbent Perfect Bathroom Towel (Dark Gray)**Toonorm**$25.03**0 rev10mo ago](https://www.amazon.sg/dp/B0FR8XDHXZ) [**WATSONS Face & Body Soft Towel Set (Face Towel 60cm x 35cm 2s & Body Towel 135cm x 60cm 1s) 1s**WATSONS**$6.08**0 rev1y ago](https://www.amazon.sg/dp/B0F4DWZ9ZM) [**AYO Bath Towel Set of 5 5 Colors 27.6 x 55.1 inches (70 x 140 cm) Large Size Hotel Specifications Fluffy Fast Absorbent Texture Microfiber Towel Durable Bath Supplies Absorbent Quick**AYO**$33.10**143 rev2y ago](https://www.amazon.sg/dp/B0CLY18X44)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Imabari Towels Certified Imabari Factory Slim Bath Towels Made in Japan White Approx. 13.4 x 43.3 inches (34 x 110 cm) Set of 2**IMABARIFACTORY.**$21.92**4.0★**▲ 246%**](https://www.amazon.sg/dp/B0CFXK13BY) [**Large Bath Towel 100% Cotton 80 x 160 Cm Extra Large Bath Towel Quicker to Dry Super Absorbent Perfect Bathroom Towel (Dark Gray)**Toonorm**$25.03**0.0★**▲ 244%**](https://www.amazon.sg/dp/B0FR8XDHXZ) [**Imabari Towel N Colour Bath Towel 70 x 120 cm 100% Cotton Plain Off-White 1 Piece Made in Japan Thin Lightweight Quick-Drying Soft Twist**今治(Imabari)**$12.40**5.0★**▲ 148%**](https://www.amazon.sg/dp/B0BN3CWDXK) [**VFGP 100% Cotton Luxury Towel 3Piece (75 * 34cm 120g/Piece) 3 color set-B.Soft Fluffy Skin Friendly High Absorption and Quick Drying Durable.**VFGP**$9.01**4.5★**▲ 134%**](https://www.amazon.sg/dp/B0D29ZYM21) [**Utopia Towels - Premium Jumbo Bath Sheet 2 Pack - 100% Cotton Highly Absorbent and Quick Dry Extra Large Bath Towel - Super Soft Hotel Quality Towel (35 x 70 Inches Grey)**Utopia Towels**$49.08**4.5★**▲ 130%**](https://www.amazon.sg/dp/B0B46MM658)
**~~View all trending →~~**
## **What buyers say about towel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**100%
*“Amazing feeling”*
### **Top return reasons **
**Thin**67%
**Size-Overall**17%
**Advertised Vs Actual Product**17%
## **Common questions**
- **Is towel profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the towel niche?**
- 12 brands and 17 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 83% of demand.
- **What does it cost to enter the towel niche?**
- Listings span $6.08–$93.01; the average listing price is $29.60 (sweet spot $15–$100). The average incumbent carries 13,639 reviews — the moat a new listing must climb.
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