---
title: "Tongs — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/tongs"
last_updated: "2026-08-08T06:52:23.301Z"
locale: en
meta:
description: "Niche score 41/100 · $3K/yr market · 6K searches/yr · $15.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $3K/yr market · 6K searches/yr · $15.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tongs — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **tongs**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 44Conversion 43Competition 52Returns 89Price range 47Avg price 76Brand share 38Review moat 25Quality gap 18
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.28**
avg listing price — sweet spot $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$1.65–$26.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,164.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$3K**
$3K/yr · 6K searches
According to Flapen's Amazon Singapore niche tracking, tongs is a $3K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tongs market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$4K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**13**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**12%**
- OXO28% - Joseph Joseph16% - トーダイ(Todai)15% - 下村企販14% - KitchenAid9% - U-Taste6% - Open — no brand owns it (3 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +15.3% search growth over the last 90 days.
350250Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/tongs/trend)
## **Top tongs search terms**
- **tongs**4K/yr+19.3%2.1% conv. - **tong**1K/yr+24.6%0.9% conv. - **silicone tongs**919/yr+16.2%0.0% conv. - **kitchen tongs**786/yr-12.8%1.6% conv. [**All search terms **](https://flapen.com/research/sg/home/tongs/search-terms)
## **Top tongs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1338%$26612%$40016%$5331101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Todai 18-0 Clever Tongs Stainless Steel Economy Type Grilled Meat Pasta Camping Barbecue Made in Japan**トーダイ(Todai)**$10.47**4.4★7,341 rev](https://www.amazon.sg/dp/B006M80ODC) [2**Joseph Joseph Elevate Fusion Set of 2 Silicone Tongs with Integrated Tool Rests**Joseph Joseph**$26.87**4.6★326 rev](https://www.amazon.sg/dp/B0C9R57XDR) [3**KitchenAid Stainless Steel Utility Tongs 12 Inch**KitchenAid**$16.95**4.8★3,452 rev](https://www.amazon.sg/dp/B07Q5CJDM9) [4**OXO Good Grips 9-Inch Locking Tongs with Nylon Heads**OXO**$16.82**4.8★7,533 rev](https://www.amazon.sg/dp/B0000CDVD8) [5**Shimomura Kihan 42497 Smart Kitchen Tongs Raised Tips Prevent Dirt Buildup Large Made in Japan Easy to Grip Even Small Ingredients Outdoor Use Dishwasher-Safe Yakiniku Deep-Fried Food Total**下村企販**$13.32**4.1★12 rev](https://www.amazon.sg/dp/B08LN1T5M1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Doosu Kitchen Tong for Cooking - 600F Heat Resistant Food Tongs with Non-Scratch Silicone Tips Heavy Duty Stainless Steel Locking Tong for BBQ Grilling Steak Serving Salad Pasta (22.9cm Black)**Doosu**$15.57**298 rev1y ago](https://www.amazon.sg/dp/B0F8TDC1KX) [**Joseph Joseph Elevate Fusion Set of 2 Silicone Tongs with Integrated Tool Rests**Joseph Joseph**$26.87**326 rev2y ago](https://www.amazon.sg/dp/B0C9R57XDR) [**Joseph Joseph Duo Locking Kitchen Food Tongs for Cooking Heat Resistant and with Integrated Tool Rest Dark Opal**Joseph Joseph**$17.88**483 rev3y ago](https://www.amazon.sg/dp/B0C61V9X2M) [**OXO Good Grips Stainless Steel Mini Tongs - 2 Pack**OXO**$20.77**568 rev3y ago](https://www.amazon.sg/dp/B0C3DSJ2MF) [**Shimomura Kihan Senbudo Tsubame Sanjo Stainless Steel Mini Tongs 44410 Made in Japan Convenient for dividing condiments Slim and easy to use Chopstick Tong Resistant to dirt accumulation**下村企販**$7.34**6 rev3y ago](https://www.amazon.sg/dp/B0B8R296X3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oaks Leye Yubisaki Tongs Made in Japan Stainless Steel Tongs Firm Grip Delicate Movement**オークス**$15.97**4.4★**▲ 145%**](https://www.amazon.sg/dp/B009MXT0PM) [**Doosu Kitchen Tong for Cooking - 600F Heat Resistant Food Tongs with Non-Scratch Silicone Tips Heavy Duty Stainless Steel Locking Tong for BBQ Grilling Steak Serving Salad Pasta (22.9cm Black)**Doosu**$15.57**4.8★**▲ 116%**](https://www.amazon.sg/dp/B0F8TDC1KX) [**KitchenAid Stainless Steel Utility Tongs 12 Inch**KitchenAid**$16.95**4.8★**▲ 82%**](https://www.amazon.sg/dp/B07Q5CJDM9) [**Todai 18-0 Clever Tongs Stainless Steel Economy Type Grilled Meat Pasta Camping Barbecue Made in Japan**トーダイ(Todai)**$10.47**4.4★**▲ 51%**](https://www.amazon.sg/dp/B006M80ODC) [**Joseph Joseph Elevate Fusion Set of 2 Silicone Tongs with Integrated Tool Rests**Joseph Joseph**$26.87**4.6★**▲ 48%**](https://www.amazon.sg/dp/B0C9R57XDR)
**~~View all trending →~~**
## **What buyers say about tongs**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Grip**50%
*“with poor grip”*
**Strength**50%
*“Flimsy”*
### **Top return reasons **
**Rusts/Corrodes**17%
**Advertised Vs Actual Product**17%
**Value For Money**17%
**Size-Overall**17%
**Durability**17%
**Grip**8%
**Mechanism Issues**8%
## **Common questions**
- **Is tongs profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 16 tracked products. 90-day search growth is +15.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the tongs niche?**
- 9 brands and 13 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in tongs?**
- Top complaints mined from reviews: Grip, Strength. The return rate is 1.3%.
- **What does it cost to enter the tongs niche?**
- Listings span $1.65–$26.87; the average listing price is $15.28 (sweet spot $15–$100). The average incumbent carries 4,165 reviews — the moat a new listing must climb.
## **Related niches in Home**
- 46 [**coffee machine**](https://flapen.com/research/sg/home/coffee-machine)$110K/yr+61.4%**Skip it**- 46 [**grater**](https://flapen.com/research/sg/home/grater)$2K/yr+19.2%**Skip it**- 46 [**steamer**](https://flapen.com/research/sg/home/steamer)$9K/yr+0.9%**Skip it**- 47 [**thermos food jar**](https://flapen.com/research/sg/home/thermos-food-jar)$4K/yr+37.3%**Skip it**- 47 [**ice cube tray**](https://flapen.com/research/sg/home/ice-cube-tray)$2K/yr+11.5%**Skip it**- 48 [**kitchen scale**](https://flapen.com/research/sg/home/kitchen-scale)$8K/yr-6.3%**Skip it**[**All Home niches **](https://flapen.com/research/sg/home)