---
title: "Toilet Brush — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/toilet-brush"
last_updated: "2026-08-08T12:26:51.633Z"
locale: en
meta:
description: "Niche score 44/100 · $2K/yr market · 11K searches/yr · $23.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $2K/yr market · 11K searches/yr · $23.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toilet Brush — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **toilet brush**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 19Conversion 11Competition 58Returns 95Price range 82Avg price 95Brand share 53Review moat 23Quality gap 65
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.46**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.56–$54.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,841.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 11K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, toilet brush is a $2K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet brush market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$23K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#232**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **31%**
- **Out of stock**
- **19.8%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 100%
**Open market**
**21%**
- MR.SIGA20% - WERISE16% - Joseph Joseph16% - OXO12% - Ibergrif10% - VIGAR6%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -12.0% search growth over the last 90 days.
350250Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/toilet-brush/trend)
## **Top toilet brush search terms**
- **toilet brush**9K/yr-6.6%3.2% conv. - **toilet brush and holder set**1K/yr-15.2%3.7% conv. - **toilet bowl brush**988/yr-51.1%0.8% conv. [**All search terms **](https://flapen.com/research/sg/home/toilet-brush/search-terms)
## **Top toilet brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$858%$16912%$25416%$3391101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**White + Black Toilet Brush and Holder Set Silicone Bathroom Toilet Bowl Brush Set No Scratch Soft Toilet Cleaner Brush...**WERISE**$14.93**4.4★1,293 rev](https://www.amazon.sg/dp/B07VBRF9CH) [2**OXO Good Grips Hideaway Compact Toilet Brush Gray**OXO**$31.87**4.7★9,418 rev](https://www.amazon.sg/dp/B072QKHTB3) [3**Joseph Joseph 70515 Bathroom Flex Smart Toilet Brush with Holder Grey/White Gray**Joseph Joseph**$22.07**4.2★4,455 rev](https://www.amazon.sg/dp/B0797DNFMS) [4**Vigar VGR-11068 Essential Black Eco Toilet Set**VIGAR**$16.48**3.8★18 rev](https://www.amazon.sg/dp/B095Z7F8CV) [5**MR.SIGA Premium Toilet Bowl Brush and Holder with Solid Handle and Durable Bristles for Bathroom Cleaning White 1 Pack**MR.SIGA**$21.53**4.4★18,184 rev](https://www.amazon.sg/dp/B08TM4WH2Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Disposable Toilet Brush and Holder Set Extended Handle with 60 Cleaner Refills Toilet Brush for Toilet Bowl Cleaners Bathroom Cleaning Bathtub - Blue (Ocean Fresh Scent)**Telfun**$16.26**0 rev5mo ago](https://www.amazon.sg/dp/B0GJYS7Z6F) [**Toilet Brush and Holder 2 Pack Toilet Bowl Brush with Extra Long Handle Toilet Scrubber and Covered Holder Toilet Brushes for Bathroom-Space Saving Covered Brush Durable Deep Cleaning(Black)**uptronic**$54.05**4,404 rev5y ago](https://www.amazon.sg/dp/B0999BC41F) [**Vigar VGR-11068 Essential Black Eco Toilet Set**VIGAR**$16.48**18 rev5y ago](https://www.amazon.sg/dp/B095Z7F8CV) [**MR.SIGA Premium Toilet Bowl Brush and Holder with Solid Handle and Durable Bristles for Bathroom Cleaning White 1 Pack**MR.SIGA**$21.53**18,184 rev5y ago](https://www.amazon.sg/dp/B08TM4WH2Q) [**MR.SIGA Premium Toilet Bowl Brush and Holder with Solid Handle and Durable Bristles for Bathroom Cleaning Black 1 Pack**MR.SIGA**$21.67**18,184 rev5y ago](https://www.amazon.sg/dp/B08TM8F2WH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack Disposable Toilet Brush and Holder Set Extended Handle with 60 Cleaner Refills Toilet Brush for Toilet Bowl Cleaners Bathroom Cleaning Bathtub - Blue (Ocean Fresh Scent)**Telfun**$16.26**0.0★**▲ 278%**](https://www.amazon.sg/dp/B0GJYS7Z6F) [**Toilet Brush and Holder 2 Pack Toilet Bowl Brush with Extra Long Handle Toilet Scrubber and Covered Holder Toilet Brushes for Bathroom-Space Saving Covered Brush Durable Deep Cleaning(Black)**uptronic**$54.05**4.5★**▲ 277%**](https://www.amazon.sg/dp/B0999BC41F) [**White Magic WM-EB-BB Eco Basics Bathroom Brush Wood & Grey**Eco Basics**$7.56**4.7★**▲ 52%**](https://www.amazon.sg/dp/B07JPFQX83) [**Joseph Joseph 70515 Bathroom Flex Smart Toilet Brush with Holder Grey/White Gray**Joseph Joseph**$22.07**4.2★**▲ 51%**](https://www.amazon.sg/dp/B0797DNFMS) [**OXO Good Grips Hideaway Compact Toilet Brush Gray**OXO**$31.87**4.7★**▲ 39%**](https://www.amazon.sg/dp/B072QKHTB3)
**~~View all trending →~~**
## **What buyers say about toilet brush**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Defective Material/Parts**40%
**Size-Overall**40%
**Weight Light**20%
## **Common questions**
- **Is toilet brush profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the toilet brush niche?**
- 11 brands and 24 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 73% of demand.
- **What does it cost to enter the toilet brush niche?**
- Listings span $7.56–$54.05; the average listing price is $23.46 (sweet spot $15–$100). The average incumbent carries 7,841 reviews — the moat a new listing must climb.
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