---
title: "Toaster — $10K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/toaster"
last_updated: "2026-08-08T08:41:57.763Z"
locale: en
meta:
description: "Niche score 45/100 · $10K/yr market · 24K searches/yr · $67.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $10K/yr market · 24K searches/yr · $67.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toaster — $10K/yr Amazon SG Niche (2026) - Flapen"
---
# **toaster**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 42Conversion 8Competition 38Returns 95Price range 41Avg price 87Brand share 42Review moat 91Quality gap 68
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****178.3**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$67.70**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$25.20–$209.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$10K**
$10K/yr · 24K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, toaster is a $10K/yr Amazon Singapore market (24K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toaster market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$51K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **15%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**16%**
- Braun31% - XIAOMI19% - Philips13% - DeLonghi11% - Bear5% - Cornell4% - Open — no brand owns it (7 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +13.7% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/toaster/trend)
## **Top toaster search terms**
- **toaster**19K/yr+10.6%1.5% conv. - **bread toaster**2K/yr+57.9%1.5% conv. - **toaster 2 slice**1K/yr+13.1%2.1% conv. - **breville toaster**723/yr-19.9%1.3% conv. [**All search terms **](https://flapen.com/research/sg/home/toaster/search-terms)
## **Top toaster products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$99220%$2K30%$3K40%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Braun Breakfast1 HT1010BK - 2-Slice Toaster with warming rack Black**Braun**$36.93**4.5★702 rev](https://www.amazon.sg/dp/B09274PQ2R) [2**Xiaomi 900W Compact Toaster**XIAOMI**$34.39**5.0★3 rev](https://www.amazon.sg/dp/B0DK9B8ZWQ) [3**Philips HD2582/01 - Toaster Daily Collection 8 Browning Settings Integrated Bun Rack 2 Large Variable Slots Reheat and Defrost Functions Compact Design with Dust Cover Removable Crumb Tray**Philips**$37.20**4.5★68 rev](https://www.amazon.sg/dp/B06Y4ZBVQM) [4**BEAR Bread Toaster Yellow DSL-A02W1**Bear**$25.20**5.0★9 rev](https://www.amazon.sg/dp/B0757N3VT2) [5**BRAUN Breakfast1 HT1010-2-Slice Toaster with warming rack White**Braun**$36.20**4.5★702 rev](https://www.amazon.sg/dp/B0926S79HS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BRAUN Breakfast Series 1 Toaster HT1110BK Long Slot Toaster Removable Crumb Tray Warming and Defrosting Function 8 Browning Levels Integrated Bun Warmer 1030 Watt Black**Braun**$44.24**1 rev8mo ago](https://www.amazon.sg/dp/B0FYCJ44MS) [**DeLonghi Icona Capitals 2 Slice Toaster CTOC2103.W Reheat Cancel and Defrost Functions 6 Browning Levels Removable Crumb Tray 1800W Sidney White**DeLonghi**$113.54**97 rev10mo ago](https://www.amazon.sg/dp/B0BZQSV9PL) [**Jogen BT 3214 Double Long Slot Automatic Bread Toaster 1600W**Jogen**$57.23**4 rev1y ago](https://www.amazon.sg/dp/B0F53ZSL6P) [**Electrolux UltimateTaste 500 E5TS1-50ST - Toaster Stainless Steel body 800W Defrost and Reheat functions 7 browning settings comes with dust cover and warming rack**Electrolux**$61.40**6 rev1y ago](https://www.amazon.sg/dp/B0F4D4LR78) [**Xiaomi 900W Compact Toaster**XIAOMI**$34.39**3 rev1y ago](https://www.amazon.sg/dp/B0DK9B8ZWQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DeLonghi Icona Capitals 2 Slice Toaster CTOC2103.W Reheat Cancel and Defrost Functions 6 Browning Levels Removable Crumb Tray 1800W Sidney White**DeLonghi**$113.54**4.6★**▲ 111%**](https://www.amazon.sg/dp/B0BZQSV9PL) [**DeLonghi Icona Classics CTO2003.R - 2-Slice Toaster Red color**DeLonghi**$84.00**4.3★**▲ 73%**](https://www.amazon.sg/dp/B004YCW3FU) [**Xiaomi 900W Compact Toaster**XIAOMI**$34.39**5.0★**▲ 60%**](https://www.amazon.sg/dp/B0DK9B8ZWQ) [**BRAUN Breakfast Series 1 Toaster HT1110BK Long Slot Toaster Removable Crumb Tray Warming and Defrosting Function 8 Browning Levels Integrated Bun Warmer 1030 Watt Black**Braun**$44.24**5.0★**▲ 57%**](https://www.amazon.sg/dp/B0FYCJ44MS) [**Cornell 2 Slice Pop Up Bread Toaster Sandwich Toaster 870W CTEDC2000WH**Cornell**$25.23**4.1★**▲ 28%**](https://www.amazon.sg/dp/B09HMKZRYV)
**~~View all trending →~~**
## **What buyers say about toaster**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Toasting**33%
*“Toaster is well built”*
**Value For Money**17%
*“Value for money”*
**Quality-Overall**17%
*“Well built”*
**Ease Of Cleaning**17%
*“Easy to use and clean”*
### **What buyers complain about **
**Durability**67%
*“Stopped working a few weeks of usage”*
**Size-Overall**17%
*“The size is a little big”*
### **Top return reasons **
**Design-Overall**33%
**Rusts/Corrodes**33%
**Size-Overall**33%
## **Common questions**
- **Is toaster profitable to sell on Amazon Singapore?**
- The niche generates $10K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the toaster niche?**
- 13 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in toaster?**
- Top complaints mined from reviews: Durability, Size-Overall. The return rate is 0.9%.
- **What does it cost to enter the toaster niche?**
- Listings span $25.20–$209.80; the average listing price is $67.70 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.
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