---
title: "Thermos Lunch Box — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/thermos-lunch-box"
last_updated: "2026-08-08T06:55:04.807Z"
locale: en
meta:
description: "Niche score 41/100 · $2K/yr market · 23K searches/yr · $31.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $2K/yr market · 23K searches/yr · $31.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thermos Lunch Box — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **thermos lunch box**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 18Conversion 4Competition 67Returns 72Price range 95Avg price 95Brand share 15Review moat 46Quality gap 75
**Avg price**
**Incredible****$31.19**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.26–$65.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,924.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 23K searches
According to Flapen's Amazon Singapore niche tracking, thermos lunch box is a $2K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thermos lunch box market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$8K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **20%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 87%
**Open market**
**3%**
- THERMOS63% - Tiger15% - SKATER8% - Generic6% - TRAVELISIMO3% - Tinyvibe3% - Open — no brand owns it (3 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -13.3% search growth over the last 90 days.
600400Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/thermos-lunch-box/trend)
## **Top thermos lunch box search terms**
- **insulated lunch box**8K/yr-5.1%0.1% conv. - **thermal lunch box**6K/yr+48.5%0.2% conv. - **thermos lunch box**8K/yr-50.8%0.4% conv. [**All search terms **](https://flapen.com/research/sg/home/thermos-lunch-box/search-terms)
## **Top thermos lunch box products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1008%$19912%$29916%$3981101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TIGER Thermos LWY-E461-K Tiger Thermos Thermal Lunch Box Stainless Steel Lunch Jar Rice Bowl Approx. 2.3 Cups Includes Pouch Black**Tiger**$36.12**4.2★1,478 rev](https://www.amazon.sg/dp/B01K1QPBK6) [2**Thermos DBQ-257B ASB Thermal Lunch Box 8.5 fl oz (250 ml) Ash Blue Miffy**THERMOS**$37.10**4.5★65 rev](https://www.amazon.sg/dp/B0FKGQYC22) [3**Thermos JEE-550 IBL Vacuum Insulated Soup Lunch Set 300 ml Soup Jar and Container Set Indigo Blue**THERMOS**$32.33**4.4★492 rev](https://www.amazon.sg/dp/B0D9XY6QLS) [4**Thermos JEE-800 DGY Vacuum Insulated Soup Lunch Set 400 ml Soup Jar and Container Set Dark Gray**THERMOS**$31.26**4.4★492 rev](https://www.amazon.sg/dp/B0D9XWLBQ3) [5**Thermos DBQ-502 MTBK Thermal Bento Box Approx. 1 Pack Matte Black**THERMOS**$30.64**4.4★3,396 rev](https://www.amazon.sg/dp/B00M1ECIL2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Generic Heated Lunch Box for Adults 304 Stainless Steel Portable Food Warmer Electric Lunch Box with Digital Display and 7200mAh Battery for Office Car Travel School and Truck**Generic**$45.54**0 rev4mo ago](https://www.amazon.sg/dp/B0GQLCPT3S) [**Tinyvibe Stainless Steel Bento Box Small 850ml Metal Lunch Box for Kids & Adults 29oz Leak-Proof No Mix up Lunch Food Container with Removable Divider & Sauce container**Tinyvibe**$19.26**5 rev8mo ago](https://www.amazon.sg/dp/B0FYPGDT5W) [**Thermos DBQ-257B ASB Thermal Lunch Box 8.5 fl oz (250 ml) Ash Blue Miffy**THERMOS**$37.10**65 rev11mo ago](https://www.amazon.sg/dp/B0FKGQYC22) [**Thermos DBQ-257DS LBE Thermal Lunch Box 8.5 fl oz (250 ml) Light Beige Disney**THERMOS**$37.25**65 rev11mo ago](https://www.amazon.sg/dp/B0FKGQQNCR) [**Thermos JEH-800 DTG Vacuum Insulated Soup Lunch Set 27.6 fl oz (800 ml) Dusty Green with Exclusive Insulated Pouch**THERMOS**$34.44**27 rev11mo ago](https://www.amazon.sg/dp/B0FKGQY27S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Generic Heated Lunch Box for Adults 304 Stainless Steel Portable Food Warmer Electric Lunch Box with Digital Display and 7200mAh Battery for Office Car Travel School and Truck**Generic**$45.54**0.0★**▲ 402%**](https://www.amazon.sg/dp/B0GQLCPT3S) [**TRAVELISIMO Electric Lunch Box 80 W Food Box Warm Lunch 1.5 L Heat Box for Food 3-in-1 Lunch Box Electric 12 V/24 V/220 V Heat Container for Takeaway for Work Car Truck Electric Lunch Box**TRAVELISIMO**$55.00**4.4★**▲ 310%**](https://www.amazon.sg/dp/B07GVM3ZLK) [**Tinyvibe Stainless Steel Bento Box Small 850ml Metal Lunch Box for Kids & Adults 29oz Leak-Proof No Mix up Lunch Food Container with Removable Divider & Sauce container**Tinyvibe**$19.26**4.5★**▲ 142%**](https://www.amazon.sg/dp/B0FYPGDT5W) [**Skater STLB3AG Thermal Lunch Box Bowl Type 31.3 fl oz (1 050 ml) Large Capacity Vacuum Insulated Antibacterial**SKATER**$29.78**4.1★**▲ 131%**](https://www.amazon.sg/dp/B0C4SVPQJ4) [**Thermos Lunch Set with 3 containers JBG-2000**THERMOS**$36.17**4.4★**▲ 120%**](https://www.amazon.sg/dp/B00EI63AFY)
**~~View all trending →~~**
## **What buyers say about thermos lunch box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**46%
*“Good quality”*
**Compactness**25%
*“compact”*
**Storage Capacity**13%
*“Doesnt occupy too much space in bag to work”*
**Ease Of Use**8%
*“easy to use”*
**Durability**8%
*“Id definitely recommend it to anyone looking for a durable”*
### **What buyers complain about **
**Temperature Retention**100%
*“This lunch box did not keep my food warm at all”*
### **Top return reasons **
**Size-Overall**50%
**Ease Of Use**14%
**Rusts/Corrodes**8%
**Functionality-Overall**6%
**Heating**6%
**Storage Capacity**6%
**Portability**6%
**Mechanism Issues**6%
## **Common questions**
- **Is thermos lunch box profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 30 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the thermos lunch box niche?**
- 9 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in thermos lunch box?**
- Top complaints mined from reviews: Temperature Retention. The return rate is 2.1%.
- **What does it cost to enter the thermos lunch box niche?**
- Listings span $19.26–$65.41; the average listing price is $31.19 (sweet spot $15–$100). The average incumbent carries 1,925 reviews — the moat a new listing must climb.
## **Related niches in Home**
- 46 [**coffee machine**](https://flapen.com/research/sg/home/coffee-machine)$110K/yr+61.4%**Skip it**- 46 [**grater**](https://flapen.com/research/sg/home/grater)$2K/yr+19.2%**Skip it**- 46 [**steamer**](https://flapen.com/research/sg/home/steamer)$9K/yr+0.9%**Skip it**- 47 [**thermos food jar**](https://flapen.com/research/sg/home/thermos-food-jar)$4K/yr+37.3%**Skip it**- 47 [**ice cube tray**](https://flapen.com/research/sg/home/ice-cube-tray)$2K/yr+11.5%**Skip it**- 48 [**kitchen scale**](https://flapen.com/research/sg/home/kitchen-scale)$8K/yr-6.3%**Skip it**[**All Home niches **](https://flapen.com/research/sg/home)