---
title: "Strainer — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/strainer"
last_updated: "2026-08-08T06:49:49.549Z"
locale: en
meta:
description: "Niche score 38/100 · $5K/yr market · 6K searches/yr · $27.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $5K/yr market · 6K searches/yr · $27.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strainer — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **strainer**
**Skip it**
A small market ($5K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 41Conversion 34Competition 26Returns 97Price range 81Avg price 95Brand share 34Review moat 24Quality gap 18
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.92–$39.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+12.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,632.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$5K**
$5K/yr · 6K searches
According to Flapen's Amazon Singapore niche tracking, strainer is a $5K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strainer market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$7K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **11%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**11**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**6%**
- Cuisinart24% - ZWILLING22% - 下村企販15% - Nagao13% - OXO11% - Gourmet Easy9% - Open — no brand owns it (1 brand, 6%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +12.6% search growth over the last 90 days.
225175Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/strainer/trend)
## **Top strainer search terms**
- **colander**3K/yr+22.2%1.1% conv. - **strainer**2K/yr+11.4%1.0% conv. - **sieve**1K/yr-6.7%3.4% conv. [**All search terms **](https://flapen.com/research/sg/home/strainer/search-terms)
## **Top strainer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$45820%$91630%$1K40%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cuisinart Set of 3 Fine Mesh Stainless Steel Strainers**Cuisinart**$25.37**4.7★33,346 rev](https://www.amazon.sg/dp/B007TUQF9O) [2**Nagao Tsubamesanjo Deep Bowl Colander Set Standard Outer Diameter 9.1 inches (23 cm) 18-8 Stainless Steel Made in Japan**Nagao**$22.85**4.5★339 rev](https://www.amazon.sg/dp/B01D4IHL4M) [3**OXO Good Grips Stainless Steel 5 qt./ 4.7 L Colander**OXO**$39.28**4.8★2,242 rev](https://www.amazon.sg/dp/B09Z76236G) [4**Zwilling 39643-020 Zwilling Table Strainer 7.9 inches (20 cm) Colander Punched Stainless Steel**ZWILLING**$28.10**4.6★2,046 rev](https://www.amazon.sg/dp/B01LZ7882S) [5**Zwilling Table 39643-024 Strainer 24cm Silver**ZWILLING**$38.53**4.7★2,063 rev](https://www.amazon.sg/dp/B01M1HAWJ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**U.S. Kitchen Supply - Premium Quality Over The Sink Stainless Steel Oval Colander with Fine Mesh 6 Quart Strainer Basket & Expandable Rubber Grip Handles - Strain Drain Rinse Fruits Vegetables**U.S. Kitchen Supply**$33.69**10,036 rev2y ago](https://www.amazon.sg/dp/B01MQCHQHD) [**Stainless Steel Fine Mesh Strainer Set Colander Set with 1 Large Flour Sifter (Sturdy Handle) 1 Small Mesh Sieve for Pasta & Rice 1 Silicone Can Strainer Durable Dishwasher Safe 5-Year Warranty**Gourmet Easy**$33.18**610 rev3y ago](https://www.amazon.sg/dp/B0BDM3K9MH) [**Nagao Tsubamesanjo Deep Bowl Colander Set Standard Outer Diameter 9.1 inches (23 cm) 18-8 Stainless Steel Made in Japan**Nagao**$22.85**339 rev4y ago](https://www.amazon.sg/dp/B01D4IHL4M) [**OXO Good Grips Stainless Steel 5 qt./ 4.7 L Colander**OXO**$39.28**2,242 rev4y ago](https://www.amazon.sg/dp/B09Z76236G) [**Shimomura Planning 27537 Scooping Colander Can Drainer Hot Water Dishwasher Safe Oval Shape Along the Side of the Pot Draining Vegetables and Noodles at once Broccoli Carrot Stainless Steel**下村企販**$9.92**4 rev5y ago](https://www.amazon.sg/dp/B003URQNAQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**U.S. Kitchen Supply - Premium Quality Over The Sink Stainless Steel Oval Colander with Fine Mesh 6 Quart Strainer Basket & Expandable Rubber Grip Handles - Strain Drain Rinse Fruits Vegetables**U.S. Kitchen Supply**$33.69**4.6★**▲ 56%**](https://www.amazon.sg/dp/B01MQCHQHD) [**Cuisinart Set of 3 Fine Mesh Stainless Steel Strainers**Cuisinart**$25.37**4.7★**▲ 41%**](https://www.amazon.sg/dp/B007TUQF9O) [**Stainless Steel Fine Mesh Strainer Set Colander Set with 1 Large Flour Sifter (Sturdy Handle) 1 Small Mesh Sieve for Pasta & Rice 1 Silicone Can Strainer Durable Dishwasher Safe 5-Year Warranty**Gourmet Easy**$33.18**4.6★**— 8%**](https://www.amazon.sg/dp/B0BDM3K9MH) [**Shimomura Planning 27537 Scooping Colander Can Drainer Hot Water Dishwasher Safe Oval Shape Along the Side of the Pot Draining Vegetables and Noodles at once Broccoli Carrot Stainless Steel**下村企販**$9.92**5.0★**— 2%**](https://www.amazon.sg/dp/B003URQNAQ) [**Zwilling Table 39643-024 Strainer 24cm Silver**ZWILLING**$38.53**4.7★**— 2%**](https://www.amazon.sg/dp/B01M1HAWJ9)
**~~View all trending →~~**
## **What buyers say about strainer**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is strainer profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 9 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the strainer niche?**
- 7 brands and 11 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 85% of demand.
- **What does it cost to enter the strainer niche?**
- Listings span $9.92–$39.28; the average listing price is $27.75 (sweet spot $15–$100). The average incumbent carries 5,632 reviews — the moat a new listing must climb.
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