---
title: "Steamer — $9K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/steamer"
last_updated: "2026-08-08T06:50:18.935Z"
locale: en
meta:
description: "Niche score 46/100 · $9K/yr market · 18K searches/yr · $49.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $9K/yr market · 18K searches/yr · $49.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steamer — $9K/yr Amazon SG Niche (2026) - Flapen"
---
# **steamer**
**Skip it**
A small market ($9K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 26Conversion 12Competition 61Returns 82Price range 95Avg price 93Brand share 71Review moat 54Quality gap 40
**Price range**
**Incredible****$20.94–$88.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$49.15**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,347.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$9K**
$9K/yr · 18K searches
According to Flapen's Amazon Singapore niche tracking, steamer is a $9K/yr Amazon Singapore market (18K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steamer market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$12K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **12%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 100%
**Open market**
**32%**
- T-Fal24% - Philips15% - COLLBATH9% - ヨシカワ(Yoshikawa)9% - Aerogaz6% - Oster6%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +0.9% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/steamer/trend)
## **Top steamer search terms**
- **steamer**11K/yr+19.1%0.5% conv. - **food steamer**2K/yr-13.8%0.2% conv. - **steamer pot**2K/yr-18.8%0.0% conv. - **electric steamer**771/yr+23.7%0.9% conv. - **tefal steamer**629/yr+10.6%0.7% conv. - **steamer food**2K/yr-66.5%0.7% conv. [**All search terms **](https://flapen.com/research/sg/home/steamer/search-terms)
## **Top steamer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$43510%$87015%$1K20%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tefal Convenient Series VC1451 - Steamer 900W 6L Capacity Manual 60min Timer 2 Bowls Automatic Switch Off**T-Fal**$58.76**4.7★790 rev](https://www.amazon.sg/dp/B01NAU3TVM) [2**COLLBATH Stainless Steel Double Layer Steamer Pot Home Cooking Steamer with Handle Design Fast Steaming for Buns Rice Seafood More Easy to Clean Kitchen Essential**COLLBATH**$20.94**0.0★0 rev](https://www.amazon.sg/dp/B0FGQG2L3Y) [3**Philips 3000 Series HD3300/20 - Electric Steamer**Philips**$52.73**0.0★0 rev](https://www.amazon.sg/dp/B0GLPSGTT2) [4**Philips 3000 Series Handheld Steamer Compact and Foldable 1000W Power Up to 20g/min Steam Ready in 30 Seconds Safe for All Fabrics No Ironing Board Needed (STH3020/16)**Philips**$40.50**4.3★25 rev](https://www.amazon.sg/dp/B099597KJ2) [5**Aerogaz AZ-366ST Food Steamer**Aerogaz**$46.93**4.3★3 rev](https://www.amazon.sg/dp/B0C939QBR8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips 3000 Series HD3300/20 - Electric Steamer**Philips**$52.73**0 rev5mo ago](https://www.amazon.sg/dp/B0GLPSGTT2) [**COLLBATH Stainless Steel Double Layer Steamer Pot Home Cooking Steamer with Handle Design Fast Steaming for Buns Rice Seafood More Easy to Clean Kitchen Essential**COLLBATH**$20.94**0 rev1y ago](https://www.amazon.sg/dp/B0FGQG2L3Y) [**Braun QuickStyle 7 GS7077BK Garment Steamer with Dual Heated FreeGlide 3D Plate Handheld Garment Steamer with FastHeating Steam 35 g/min Capacity 250 ml Cord 3 m 1600W Black**Braun**$83.67**517 rev1y ago](https://www.amazon.sg/dp/B0D3RHK5NF) [**Tefal Pure POP DT2020 - Garment Steamer Steam/Purify Garments 20 g/min Continuous Steam Lint Remover Reversible Pad System Ultra-Compact Travel-Friendly Fast Heat-Up Alpes Blue**T-Fal**$47.89**1,956 rev1y ago](https://www.amazon.sg/dp/B0D6WBWSSX) [**Premier Non Stick Trendy Black Alumnium Multi Steamer with Glass lid 24cm**Generic**$49.90**0 rev2y ago](https://www.amazon.sg/dp/B0D3Q77G4R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COLLBATH Stainless Steel Double Layer Steamer Pot Home Cooking Steamer with Handle Design Fast Steaming for Buns Rice Seafood More Easy to Clean Kitchen Essential**COLLBATH**$20.94**0.0★**▲ 316%**](https://www.amazon.sg/dp/B0FGQG2L3Y) [**Philips 3000 Series HD3300/20 - Electric Steamer**Philips**$52.73**0.0★**▲ 296%**](https://www.amazon.sg/dp/B0GLPSGTT2) [**Cornell CS203 2 Tier Daily Food Steamer 10L Capacity Black/Grey**Cornell**$36.05**4.6★**▲ 59%**](https://www.amazon.sg/dp/B07WX3TJK5) [**Bear Food steamer Multifunction 2 Tier Steamer (ZDQ-B14E8)**Bear**$24.85**5.0★**▲ 52%**](https://www.amazon.sg/dp/B0BZ36BTCM) [**Yoshikawa YJ2538 Steamer for Pots 7.1-7.9 inches (18-20 cm) Pot Made in Japan Stainless Steel Steamed Cooking Easy Steaming Plate**ヨシカワ(Yoshikawa)**$26.31**4.5★**▲ 50%**](https://www.amazon.sg/dp/B077Z85LF6)
**~~View all trending →~~**
## **What buyers say about steamer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Good product”*
**Ease Of Use**50%
*“Easy to use”*
### **Top return reasons **
**Functionality-Overall**33%
**Compatibility-Overall**25%
**Size-Overall**25%
**Quality-Overall**8%
**Rusts/Corrodes**8%
## **Common questions**
- **Is steamer profitable to sell on Amazon Singapore?**
- The niche generates $9K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the steamer niche?**
- 13 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 63% of demand.
- **What does it cost to enter the steamer niche?**
- Listings span $20.94–$88.03; the average listing price is $49.15 (sweet spot $15–$100). The average incumbent carries 1,348 reviews — the moat a new listing must climb.
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