---
title: "Spatula — $814/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/spatula"
last_updated: "2026-08-08T07:50:00.932Z"
locale: en
meta:
description: "Niche score 39/100 · $814/yr market · 9K searches/yr · $15.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $814/yr market · 9K searches/yr · $15.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spatula — $814/yr Amazon SG Niche (2026) - Flapen"
---
# **spatula**
**Skip it**
A small market ($814/yr) — this niche doesn't clear our bar today.
Market size 0Growth 39Conversion 7Competition 39Returns 100Price range 69Avg price 77Brand share 54Review moat 44Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.69**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.01–$28.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,121.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$814**
$814/yr · 9K searches
According to Flapen's Amazon Singapore niche tracking, spatula is a $814/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spatula market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$8K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **17.2%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**21%**
- OXO25% - KitsKap19% - BodiCal11% - AcoWELL10% - Nagao7% - Cuisinart7%
## **Demand**
Weekly Amazon search volume, last 43 weeks — +11.5% search growth over the last 90 days.
3K2KSpike '25Spike '26Prime Day '26Sep '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/home/spatula/trend)
## **Top spatula products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4110%$8115%$12220%$1631001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silicone Spatula Set 2 Pcs Heat Resistant Rubber Spatula for Non-stick Cookware BPA Free (Black)**KitsKap**$9.01**4.7★1,210 rev](https://www.amazon.sg/dp/B09W8KM1Q5) [2**OXO Good Grips Silicone Spatula Set Multicolor 3 Piece 11299900**OXO**$28.10**4.7★3,381 rev](https://www.amazon.sg/dp/B088P4DXBH) [3**Pack of 2 Silicone Spatulas Heat Resistant up to 315.6 C for Non-Stick Pots Kitchen Utensil Set for Eggs Pancakes Heat Resistant Silicone Handle**BodiCal**$17.60**4.7★1,496 rev](https://www.amazon.sg/dp/B09SYRYQ36) [4**AcoWELL 2 Pack Silicone Spatula Set with Elegant Wooden Handle Heat Resistant Solid & Slotted Turner for Non Stick Pans Great Kitchen Spatulas Cooking Utensils for Sautéing Frying and Flipping**AcoWELL**$21.66**4.8★200 rev](https://www.amazon.sg/dp/B0DR6XNXB5) [5**Nagao Tsubamesanjo Silicone Heat Resistant Rubber Spatula Large Black One-Piece Mold Cooking Confectionery Made in Japan**Nagao**$11.89**4.5★1,122 rev](https://www.amazon.sg/dp/B08YY56JG4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AcoWELL 2 Pack Silicone Spatula Set with Elegant Wooden Handle Heat Resistant Solid & Slotted Turner for Non Stick Pans Great Kitchen Spatulas Cooking Utensils for Sautéing Frying and Flipping**AcoWELL**$21.66**200 rev1y ago](https://www.amazon.sg/dp/B0DR6XNXB5) [**MUJI 84376313 Silicone Turner**MUJI**$10.70**118 rev1y ago](https://www.amazon.sg/dp/B0DJBT42B2) [**KLAQQED 3Pcs Silicone Spatula Set Heat Resistant Spatulas for Nonstick Cookware Fish Turner Plastic Spatulas Rubber Wok Spatula Long Large Spatula Silicone Cooking Use Kitchen Utensils Set**KLAQQED**$19.98**1,773 rev2y ago](https://www.amazon.sg/dp/B0CDJJPGQ5) [**Nagao Tsubamesanjo Silicone Heat Resistant Rubber Spatula Large Black One-Piece Mold Cooking Confectionery Made in Japan**Nagao**$11.89**1,122 rev4y ago](https://www.amazon.sg/dp/B08YY56JG4) [**Silicone Spatula Set 2 Pcs Heat Resistant Rubber Spatula for Non-stick Cookware BPA Free (Black)**KitsKap**$9.01**1,210 rev4y ago](https://www.amazon.sg/dp/B09W8KM1Q5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silicone Spatula Set 2 Pcs Heat Resistant Rubber Spatula for Non-stick Cookware BPA Free (Black)**KitsKap**$9.01**4.7★**▲ 91%**](https://www.amazon.sg/dp/B09W8KM1Q5) [**MUJI 84376313 Silicone Turner**MUJI**$10.70**4.5★**▲ 88%**](https://www.amazon.sg/dp/B0DJBT42B2) [**Pack of 2 Silicone Spatulas Heat Resistant up to 315.6 C for Non-Stick Pots Kitchen Utensil Set for Eggs Pancakes Heat Resistant Silicone Handle**BodiCal**$17.60**4.7★**▲ 58%**](https://www.amazon.sg/dp/B09SYRYQ36) [**AcoWELL 2 Pack Silicone Spatula Set with Elegant Wooden Handle Heat Resistant Solid & Slotted Turner for Non Stick Pans Great Kitchen Spatulas Cooking Utensils for Sautéing Frying and Flipping**AcoWELL**$21.66**4.8★**▲ 52%**](https://www.amazon.sg/dp/B0DR6XNXB5) [**KLAQQED 3Pcs Silicone Spatula Set Heat Resistant Spatulas for Nonstick Cookware Fish Turner Plastic Spatulas Rubber Wok Spatula Long Large Spatula Silicone Cooking Use Kitchen Utensils Set**KLAQQED**$19.98**4.6★**— 9%**](https://www.amazon.sg/dp/B0CDJJPGQ5)
**~~View all trending →~~**
## **What buyers say about spatula**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**50%
**Product Condition**38%
**Adhesion/Stickiness**13%
## **Common questions**
- **Is spatula profitable to sell on Amazon Singapore?**
- The niche generates $814/yr across 12 tracked products. 90-day search growth is +11.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the spatula niche?**
- 10 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 73% of demand.
- **What does it cost to enter the spatula niche?**
- Listings span $9.01–$28.10; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 2,122 reviews — the moat a new listing must climb.
## **Related niches in Home**
- 46 [**coffee machine**](https://flapen.com/research/sg/home/coffee-machine)$110K/yr+61.4%**Skip it**- 46 [**grater**](https://flapen.com/research/sg/home/grater)$2K/yr+19.2%**Skip it**- 46 [**steamer**](https://flapen.com/research/sg/home/steamer)$9K/yr+0.9%**Skip it**- 47 [**thermos food jar**](https://flapen.com/research/sg/home/thermos-food-jar)$4K/yr+37.3%**Skip it**- 47 [**ice cube tray**](https://flapen.com/research/sg/home/ice-cube-tray)$2K/yr+11.5%**Skip it**- 48 [**kitchen scale**](https://flapen.com/research/sg/home/kitchen-scale)$8K/yr-6.3%**Skip it**[**All Home niches **](https://flapen.com/research/sg/home)