---
title: "Sewing Machine — $16K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/sewing-machine"
last_updated: "2026-08-08T04:33:11.139Z"
locale: en
meta:
description: "Niche score 32/100 · $16K/yr market · 12K searches/yr · $220.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $16K/yr market · 12K searches/yr · $220.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sewing Machine — $16K/yr Amazon SG Niche (2026) - Flapen"
---
# **sewing machine**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 66Conversion 8Competition 10Returns 96Price range 11Avg price 43Brand share 0Review moat 79Quality gap 35
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****418.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+45.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$220.96**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$62.87–$398.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$16K**
$16K/yr · 12K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, sewing machine is a $16K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sewing machine market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$22K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,159**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **14%**
- **Out of stock**
- **16.8%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Brother92% - LEYH PHARMA Gmbh8%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +45.3% search growth over the last 90 days.
500300Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/sewing-machine/trend)
## **Top sewing machine search terms**
- **sewing machine**8K/yr+42.8%0.1% conv. - **brother sewing machine**2K/yr+90.2%0.5% conv. - **singer sewing machine**1K/yr+7.6%0.0% conv. [**All search terms **](https://flapen.com/research/sg/home/sewing-machine/search-terms)
## **Top sewing machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brother Home Sewing Machine JV1400 White/Pink**Brother**$135.54**4.9★8 rev](https://www.amazon.sg/dp/B07N1J7YHB) [2**Brother KE14S little angel sewing machine with finger guard (14 stitches)**Brother**$193.56**4.5★1,469 rev](https://www.amazon.sg/dp/B06WVK9XMV) [3**Brother J17s Semi-Automatic Sewing Machine Electromechanical Sewing Machines (White Semi-Automatic Sewing Machine Step 4 4 mm Buttons)**Brother**$199.15**4.5★1,421 rev](https://www.amazon.sg/dp/B06XJ8M3KV) [4**Brother Sewing Machine AS2730S White**Brother**$196.55**4.6★5 rev](https://www.amazon.sg/dp/B08GFZMQCT) [5**Mini Sewing Machine Electric Sewing Machine Household Embroidery Machine with Seaming Function/12 Stitch Patterns/Automatic Winder Small Sewing Machine for Kids Beginners DIY (100-240V)(#3)**LEYH PHARMA Gmbh**$62.87**4.0★1 rev](https://www.amazon.sg/dp/B0BBMV9BDK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brother KE14S little angel sewing machine with finger guard (14 stitches)**Brother**$193.56**1,469 rev2y ago](https://www.amazon.sg/dp/B06WVK9XMV) [**Brother J17s Semi-Automatic Sewing Machine Electromechanical Sewing Machines (White Semi-Automatic Sewing Machine Step 4 4 mm Buttons)**Brother**$199.15**1,421 rev2y ago](https://www.amazon.sg/dp/B06XJ8M3KV) [**Mini Sewing Machine Electric Sewing Machine Household Embroidery Machine with Seaming Function/12 Stitch Patterns/Automatic Winder Small Sewing Machine for Kids Beginners DIY (100-240V)(#3)**LEYH PHARMA Gmbh**$62.87**1 rev3y ago](https://www.amazon.sg/dp/B0BBMV9BDK) [**Brother FS60X Sewing Machine White**Brother**$360.19**10 rev4y ago](https://www.amazon.sg/dp/B08T1QSJD5) [**Brother Sewing Machine AS2730S White**Brother**$196.55**5 rev5y ago](https://www.amazon.sg/dp/B08GFZMQCT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brother KE14S little angel sewing machine with finger guard (14 stitches)**Brother**$193.56**4.5★**▲ 75%**](https://www.amazon.sg/dp/B06WVK9XMV) [**Brother Innov-is A16 Sewing Machine**Brother**$398.84**4.9★**▲ 26%**](https://www.amazon.sg/dp/B07VD4HY7H) [**Brother Home Sewing Machine JV1400 White/Pink**Brother**$135.54**4.9★**— 2%**](https://www.amazon.sg/dp/B07N1J7YHB) [**Brother FS60X Sewing Machine White**Brother**$360.19**4.4★**— 7%**](https://www.amazon.sg/dp/B08T1QSJD5) [**Brother Sewing Machine AS2730S White**Brother**$196.55**4.6★**▼ 22%**](https://www.amazon.sg/dp/B08GFZMQCT)
**~~View all trending →~~**
## **What buyers say about sewing machine**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Durability**100%
*“The needles broken twice”*
## **Common questions**
- **Is sewing machine profitable to sell on Amazon Singapore?**
- The niche generates $16K/yr across 7 tracked products. 90-day search growth is +45.3%. Flapen's verdict: Skip it (32/100).
- **How competitive is the sewing machine niche?**
- 2 brands and 7 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sewing machine?**
- Top complaints mined from reviews: Durability. The return rate is 0.8%.
- **What does it cost to enter the sewing machine niche?**
- Listings span $62.87–$398.84; the average listing price is $220.96 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.
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