---
title: "Rice Cooker — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/rice-cooker"
last_updated: "2026-08-08T08:46:25.664Z"
locale: en
meta:
description: "Niche score 40/100 · $0/yr market · 51K searches/yr · $98.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $0/yr market · 51K searches/yr · $98.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice Cooker — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **rice cooker**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 38Conversion 0Competition 68Returns 84Price range 15Avg price 76Brand share 32Review moat 82Quality gap 42
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****355.58**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$98.00**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****$26.12–$531.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$0**
$0/yr · 51K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, rice cooker is a $0/yr Amazon Singapore market (51K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice cooker market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$49K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **36%**
- **Out of stock**
- **24.4%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **45 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**10%**
- T-Fal34% - ZOJIRUSHI22% - Philips11% - Panasonic10% - XIAOMI9% - Midea4% - Open — no brand owns it (7 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +10.6% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/rice-cooker/trend)
## **Top rice cooker search terms**
- **rice cooker**38K/yr+16.1%0.4% conv. - **mini rice cooker**3K/yr+36.4%0.2% conv. - **rice cooker small**3K/yr-1.9%0.4% conv. - **tefal rice cooker**2K/yr+22.7%1.2% conv. - **stainless steel rice cooker**2K/yr-38.1%0.0% conv. - **panasonic rice cooker**2K/yr-25.8%0.0% conv. - **small rice cooker**1K/yr-14.9%1.2% conv. - **philips rice cooker**1K/yr-12.9%1.2% conv. [**All search terms **](https://flapen.com/research/sg/home/rice-cooker/search-terms)
## **Top rice cooker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tefal Easy Rice Plus RK736B - Rice Cooker 750W Fuzzy Logic with Spherical Pot 1.8L AI Smart Cooking 11 cooking programs Coal**T-Fal**$77.74**4.5★58 rev](https://www.amazon.sg/dp/B09XVLHJTN) [2**Tefal Easy Rice Compact RK7301 - Rice Cooker 600W Fuzzy Logic with Spherical Pot 1.0L AI Smart Cooking 8 cooking programs White**T-Fal**$59.39**4.5★58 rev](https://www.amazon.sg/dp/B09XVLYG7R) [3**Philips 3000 Series HD3064/62 - Mini Rice Cooker Compact Size for Small Families 5 Auto Menus Bakuhanseki Coating Inner Pot Dual Temperature Sensor Fast Cooking White**Philips**$45.82**3.7★6 rev](https://www.amazon.sg/dp/B0CZXZCY9K) [4**Zojirushi NS-LAQ05 MICOM Fuzzy Logic Rice Cooker 0.54L**ZOJIRUSHI**$167.08**4.9★29 rev](https://www.amazon.sg/dp/B00K12YBAM) [5**Tefal Rice Mate Mini Fuzzy Logic Rice Cooker 0.7L RK5151-4 Cups 8 Programmes Compact Suitable for Small Families Beige Removable Inner Lid**T-Fal**$59.60**4.8★16 rev](https://www.amazon.sg/dp/B0CGHTFF37)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Rice Cooker 7000 Series 1.5L Electric Rice Cooker with IH Heating FreshDefense Technology 11 Programs 3 Texture Options & OneTouch Quick Cook (HD5210/82)**Philips**$83.33**10 rev5mo ago](https://www.amazon.sg/dp/B0GNSY9R6Z) [**Zojirushi NL-EAQ10BA Micom Rice Cooker 1L**ZOJIRUSHI**$169.02**0 rev8mo ago](https://www.amazon.sg/dp/B0G15S31C3) [**Midea MRI070T1BDG Induction Heating Rice Cooker 0.72 Liter Capacity**Midea**$76.27**1 rev11mo ago](https://www.amazon.sg/dp/B0FNMPHVY8) [**Xiaomi Multifunctional Rice Cooker 4L GB**XIAOMI**$60.78**7 rev1y ago](https://www.amazon.sg/dp/B0DQV2F82P) [**Xiaomi Smart Multifunctional Rice Cooker UK**XIAOMI**$53.56**29 rev2y ago](https://www.amazon.sg/dp/B0D98DDB7K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Rice Cooker 7000 Series 1.5L Electric Rice Cooker with IH Heating FreshDefense Technology 11 Programs 3 Texture Options & OneTouch Quick Cook (HD5210/82)**Philips**$83.33**4.9★**▲ 336%**](https://www.amazon.sg/dp/B0GNSY9R6Z) [**Midea MRI070T1BDG Induction Heating Rice Cooker 0.72 Liter Capacity**Midea**$76.27**5.0★**▲ 256%**](https://www.amazon.sg/dp/B0FNMPHVY8) [**Panasonic SR-Y10FGELSH - Rice Cooker 1.0L capacity Silver color**Panasonic**$51.33**4.7★**▲ 193%**](https://www.amazon.sg/dp/B07YD845CR) [**Xiaomi Multifunctional Rice Cooker 4L GB**XIAOMI**$60.78**5.0★**▲ 100%**](https://www.amazon.sg/dp/B0DQV2F82P) [**Zojirushi NL-EAQ10BA Micom Rice Cooker 1L**ZOJIRUSHI**$169.02**0.0★**▲ 80%**](https://www.amazon.sg/dp/B0G15S31C3)
**~~View all trending →~~**
## **What buyers say about rice cooker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“Worth it”*
**Cooking Experience**22%
*“Steaming good”*
**Compactness**22%
*“Its compact and works well”*
**Quality-Overall**8%
*“Best rice cooker”*
### **What buyers complain about **
**Ease Of Cleaning**25%
*“thus cannot be washed”*
**Leak-Proof**17%
*“water will leak at the base”*
### **Top return reasons **
**Size-Overall**86%
**Thin**9%
**Compactness**5%
## **Common questions**
- **Is rice cooker profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the rice cooker niche?**
- 13 brands and 22 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in rice cooker?**
- Top complaints mined from reviews: Ease Of Cleaning, Leak-Proof. The return rate is 1.6%.
- **What does it cost to enter the rice cooker niche?**
- Listings span $26.12–$531.20; the average listing price is $98.00 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.
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