[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-home-oven":3,"research-sidebar-rollups":472},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":44,"baselines":77,"demand":81,"seasonality":216,"brandShare":217,"products":239,"feedback":412,"searchTerms":428,"related":438,"lastUpdated":32},"1bb06851-44d1-4cc8-a572-33a2b8e42587","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":15,"newProducts360":15,"amazonNicheId":4,"title":30,"slug":30,"href":31,"leafCategoryName":11,"scrapedAt":32,"brandCount":33,"brandCountYearAgo":34,"sellerCount":33,"signals":35,"avgBsr":33,"pageQuality":15,"unitsSoldMin":15,"unitsSoldAvgMin":15,"unitsSoldAvgMax":27,"revenueMin":15,"revenueMax":39,"avgBrandAgeMonths":40,"avgSellerAgeDays":15,"top20ClickShare":41,"top20BrandShare":41,"primePct":42,"oosRate":43},0,13521,2.2239,0.2189,0.5187,0.6876,4.53,6,88.12,29.12,218.52,19,100,0.3158,0.0167,"oven","\u002Fresearch\u002Fsg\u002Fhome\u002Foven","2026-07-24T07:44:47.081415+00:00",13,18,[36,37,38],"high_price","out_of_stock","low_review_barrier",8812,55,1,0.7895,0.3166,{"score":45,"verdict":46,"components":47},45,"skip",[48,51,54,57,59,62,65,68,71,74],{"key":49,"score":15,"weight":50,"raw":15},"marketSize",0.15,{"key":52,"score":53,"weight":50,"raw":18},"growth",51,{"key":55,"score":15,"weight":56,"raw":15},"conversion",0.1,{"key":58,"score":40,"weight":50,"raw":19},"competition",{"key":60,"score":61,"weight":56,"raw":20},"brandShare",60,{"key":63,"score":64,"weight":56,"raw":21},"qualityGap",37,{"key":66,"score":27,"weight":67,"raw":22},"reviewMoat",0.05,{"key":69,"score":70,"weight":56,"raw":29},"returns",82,{"key":72,"score":73,"weight":67,"raw":23},"avgPrice",79,{"key":75,"score":64,"weight":67,"raw":76},"priceRange",0.37423442449841604,{"avgRating":78,"medianPrice":79,"medianReturnRate":15,"nichesTracked":80},4.47,30,1590,{"points":82,"droppedPartialWeek":215},[83,86,89,92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,163,166,169,172,174,177,180,183,185,188,190,193,196,199,202,205,208,211,213],{"week":84,"volume":85},"2025-08-31",201,{"week":87,"volume":88},"2025-09-07",283,{"week":90,"volume":91},"2025-09-14",293,{"week":93,"volume":94},"2025-09-21",266,{"week":96,"volume":97},"2025-09-28",230,{"week":99,"volume":100},"2025-10-05",270,{"week":102,"volume":103},"2025-10-12",661,{"week":105,"volume":106},"2025-10-19",302,{"week":108,"volume":109},"2025-10-26",265,{"week":111,"volume":112},"2025-11-02",168,{"week":114,"volume":115},"2025-11-09",214,{"week":117,"volume":118},"2025-11-16",274,{"week":120,"volume":121},"2025-11-23",712,{"week":123,"volume":124},"2025-11-30",1049,{"week":126,"volume":127},"2025-12-07",414,{"week":129,"volume":130},"2025-12-14",285,{"week":132,"volume":133},"2025-12-21",235,{"week":135,"volume":136},"2025-12-28",197,{"week":138,"volume":139},"2026-01-04",286,{"week":141,"volume":142},"2026-01-11",306,{"week":144,"volume":145},"2026-01-18",228,{"week":147,"volume":148},"2026-01-25",212,{"week":150,"volume":151},"2026-02-01",161,{"week":153,"volume":154},"2026-02-08",222,{"week":156,"volume":157},"2026-02-15",204,{"week":159,"volume":160},"2026-02-22",330,{"week":162,"volume":136},"2026-03-01",{"week":164,"volume":165},"2026-03-08",296,{"week":167,"volume":168},"2026-03-15",191,{"week":170,"volume":171},"2026-03-22",206,{"week":173,"volume":112},"2026-03-29",{"week":175,"volume":176},"2026-04-05",173,{"week":178,"volume":179},"2026-04-12",132,{"week":181,"volume":182},"2026-04-19",226,{"week":184,"volume":112},"2026-04-26",{"week":186,"volume":187},"2026-05-03",233,{"week":189,"volume":182},"2026-05-10",{"week":191,"volume":192},"2026-05-17",165,{"week":194,"volume":195},"2026-05-24",109,{"week":197,"volume":198},"2026-05-31",192,{"week":200,"volume":201},"2026-06-07",435,{"week":203,"volume":204},"2026-06-14",352,{"week":206,"volume":207},"2026-06-21",194,{"week":209,"volume":210},"2026-06-28",654,{"week":212,"volume":85},"2026-07-05",{"week":214,"volume":115},"2026-07-12",false,null,{"top":218,"otherBrandCount":237,"otherClickShare":238},[219,222,225,228,231,234],{"brand":220,"clickShare":221},"Toshiba",0.2396,{"brand":223,"clickShare":224},"T-Fal",0.1493,{"brand":226,"clickShare":227},"ZOJIRUSHI",0.1081,{"brand":229,"clickShare":230},"Electrolux",0.09820000000000001,{"brand":232,"clickShare":233},"Panasonic",0.0923,{"brand":235,"clickShare":236},"Cornell",0.0864,7,0.22609999999999997,[240,251,259,269,279,289,297,307,317,328,339,348,355,363,372,381,391,398,405],{"asin":241,"title":242,"brand":220,"imageUrl":243,"price":244,"rating":245,"reviews":246,"clickShare90":247,"clickShare360":248,"launchDate":249,"amazonUrl":250},"B09NNSY1QQ","Toshiba Black Independent Temperature Control Electric Oven 35L TL-MC35Z","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41M1ZXtReUL.jpg",143.69,4.6,3,0.1532,0.1329,"2021-12-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09NNSY1QQ",{"asin":252,"title":253,"brand":226,"imageUrl":254,"price":255,"rating":256,"reviews":237,"clickShare90":227,"clickShare360":233,"launchDate":257,"amazonUrl":258},"B0C342W1YX","Zojirushi Electric Oven Toaster ET-VHQ21","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31MOu7aDBnL.jpg",63.73,4.1,"2023-04-05","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0C342W1YX",{"asin":260,"title":261,"brand":232,"imageUrl":262,"price":263,"rating":264,"reviews":265,"clickShare90":233,"clickShare360":266,"launchDate":267,"amazonUrl":268},"B08F7Q6BCV","Panasonic NT-H900KSH Oven Toaster 9.0L Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kbzfSLs2L.jpg",44.82,4.3,17,0.1119,"2020-08-04","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08F7Q6BCV",{"asin":270,"title":271,"brand":235,"imageUrl":272,"price":273,"rating":274,"reviews":275,"clickShare90":236,"clickShare360":276,"launchDate":277,"amazonUrl":278},"B0CHJ1593J","Cornell CEO-S20BK SE-Series Countertop Electric Oven 20L","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31hlPTqe-ML.jpg",48.82,4.5,4,0.0388,"2023-09-07","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CHJ1593J",{"asin":280,"title":281,"brand":223,"imageUrl":282,"price":283,"rating":275,"reviews":284,"clickShare90":285,"clickShare360":286,"launchDate":287,"amazonUrl":288},"B072FQM384","Tefal Equinox 0F500 - Toaster Oven 800W 9L Convention Oven Up to 230 degrees Silver","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41GGhK3rKsL.jpg",65.15,23,0.0786,0.0722,"2019-06-18","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB072FQM384",{"asin":290,"title":291,"brand":223,"imageUrl":292,"price":293,"rating":275,"reviews":284,"clickShare90":294,"clickShare360":295,"launchDate":287,"amazonUrl":296},"B0719RW3DG","Tefal Optimo 0F4448 - Oven 1380W 19L Convection Oven Up to 240 degrees Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41es7noWv2L.jpg",102.78,0.0707,0.1028,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0719RW3DG",{"asin":298,"title":299,"brand":220,"imageUrl":300,"price":301,"rating":302,"reviews":303,"clickShare90":304,"clickShare360":305,"launchDate":249,"amazonUrl":306},"B09NNSYPVD","Toshiba White Linkage Pull Tray Mini Toaster 10L TM-MM10DZF(WH)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QDTdK7wsL.jpg",45.84,4.7,9,0.0648,0.0818,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09NNSYPVD",{"asin":308,"title":309,"brand":229,"imageUrl":310,"price":311,"rating":312,"reviews":41,"clickShare90":313,"clickShare360":314,"launchDate":315,"amazonUrl":316},"B0F4KL5KRW","Electrolux UltimateTaste 700 EOT4022XFDG - Freestanding Digital Electric Oven 40L capacity 2250W 4-in-1 (toast bake grill and rotisserie) 11 programs AirFry 40C-230C temp control black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31KGn-YdvpL.jpg",216.6,5,0.0452,0.0288,"2025-04-11","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0F4KL5KRW",{"asin":318,"title":319,"brand":320,"imageUrl":321,"price":322,"rating":245,"reviews":323,"clickShare90":324,"clickShare360":325,"launchDate":326,"amazonUrl":327},"B0B75QXS2B","Toyomi 12L TO 1230ST Classic Toast & Steam Oven Matte Dark grey","Toyomi","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WaLd62tHL.jpg",77.11,2,0.0393,0.0178,"2022-07-20","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0B75QXS2B",{"asin":329,"title":330,"brand":331,"imageUrl":332,"price":333,"rating":334,"reviews":335,"clickShare90":336,"clickShare360":337,"launchDate":287,"amazonUrl":338},"B009S5HJI4","Kenwood MO280 - Electric Oven Toaster 10L capacity 1100W White","Kenwood","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41CzKnjKtKL.jpg",58.07,3.9,10,0.0334,0.0347,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB009S5HJI4",{"asin":340,"title":341,"brand":342,"imageUrl":343,"price":344,"rating":312,"reviews":312,"clickShare90":336,"clickShare360":345,"launchDate":346,"amazonUrl":347},"B08ML53NN6","Mayer MMAO24 - Air Fryer Oven 24.0L No Preset Functions Black Colour","Mayer","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nPFZyfKSL.jpg",198.25,0.0242,"2020-11-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08ML53NN6",{"asin":349,"title":350,"brand":229,"imageUrl":351,"price":352,"rating":15,"reviews":15,"clickShare90":336,"clickShare360":353,"launchDate":315,"amazonUrl":354},"B0F4KL76ZV","Electrolux UltimateTaste 300 EOT0908X - Freestanding Analog Electric Oven 9L capacity 800W 90C-230C temp control includes 3 accessories (Grill rack Non-stick baking tray Tray lifter) black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3162XTDHqTL.jpg",44.86,0.0603,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0F4KL76ZV",{"asin":356,"title":357,"brand":358,"imageUrl":359,"price":24,"rating":245,"reviews":275,"clickShare90":360,"clickShare360":361,"launchDate":287,"amazonUrl":362},"B0788BMS3T","PowerPac 10L Electric & Pizza Oven with 3 Stages Heat Selector (PPT38)","PowerPac","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zMsccVssS.jpg",0.0255,0.0238,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0788BMS3T",{"asin":364,"title":365,"brand":366,"imageUrl":367,"price":368,"rating":15,"reviews":15,"clickShare90":360,"clickShare360":369,"launchDate":370,"amazonUrl":371},"B0CRVTQRQW","La Gourmet 12L Healthy Toaster Oven (Flamingo Pink)","La Gourmet","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31o2YzWrYzL.jpg",54.95,0.0192,"2024-01-09","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CRVTQRQW",{"asin":373,"title":374,"brand":375,"imageUrl":376,"price":377,"rating":15,"reviews":15,"clickShare90":360,"clickShare360":378,"launchDate":379,"amazonUrl":380},"B0F53VMN7Y","Jogen EO 2214 Digital Oven Toaster 9L 1000W","Jogen","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31PUY9CJDmL.jpg",61.47,0.027,"2025-04-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0F53VMN7Y",{"asin":382,"title":383,"brand":384,"imageUrl":385,"price":386,"rating":256,"reviews":246,"clickShare90":387,"clickShare360":388,"launchDate":389,"amazonUrl":390},"B093T2RBWJ","Midea Mechanical Toaster Oven 10L MEO-10BDW-BK","Midea","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31B2pqepwuS.jpg",33.66,0.0216,0.0279,"2021-04-29","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB093T2RBWJ",{"asin":392,"title":393,"brand":220,"imageUrl":394,"price":395,"rating":312,"reviews":41,"clickShare90":387,"clickShare360":396,"launchDate":249,"amazonUrl":397},"B09NNW4JVN","Toshiba Pink Quick Heating Toaster 8L ET-TD7080(PN)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31o3auB16EL.jpg",64.89,0.0302,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09NNW4JVN",{"asin":399,"title":400,"brand":358,"imageUrl":401,"price":402,"rating":312,"reviews":41,"clickShare90":387,"clickShare360":403,"launchDate":267,"amazonUrl":404},"B08F7QFYK4","PowerPac Electric Oven Black 60L PPT60","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Z3M6FtrAL.jpg",101.89,0.0105,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08F7QFYK4",{"asin":406,"title":407,"brand":229,"imageUrl":408,"price":25,"rating":312,"reviews":41,"clickShare90":409,"clickShare360":410,"launchDate":315,"amazonUrl":411},"B0F4KGXYKR","Electrolux UltimateTaste 700 EOT5622XFG - Freestanding Analog Electric Oven 56L capacity 2200W 4-in-1 (toast bake grill and rotisserie) AirFry 90C-230C temp control black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31j9jm5XF4L.jpg",0.0196,0.063,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0F4KGXYKR",{"love":413,"hate":426,"returnReasons":427},[414,421],{"topic":415,"percentOfMentions":416,"verbatims":417},"Toasting",0.6667000000000001,[418,419,420],"Great Toaster","Love the Little Toaster","Toaster function as intended, bread and pastry are well toasted",{"topic":422,"percentOfMentions":423,"verbatims":424},"Quality-Overall",0.3333,[425],"Good quality",[],[],[429,433],{"term":30,"volume":430,"growthQoq":431,"conversionRate":432},8262,0.2938,0.0019,{"term":434,"volume":435,"growthQoq":436,"conversionRate":437},"toaster oven",5259,0.109,0.0008,[439,445,450,455,461,466],{"title":440,"href":441,"score":442,"verdict":46,"marketSize":443,"growth90":444},"coffee machine","\u002Fresearch\u002Fsg\u002Fhome\u002Fcoffee-machine",46,109518.04,0.6143,{"title":446,"href":447,"score":442,"verdict":46,"marketSize":448,"growth90":449},"grater","\u002Fresearch\u002Fsg\u002Fhome\u002Fgrater",1983.63,0.192,{"title":451,"href":452,"score":442,"verdict":46,"marketSize":453,"growth90":454},"steamer","\u002Fresearch\u002Fsg\u002Fhome\u002Fsteamer",8695.53,0.0092,{"title":456,"href":457,"score":458,"verdict":46,"marketSize":459,"growth90":460},"thermos food jar","\u002Fresearch\u002Fsg\u002Fhome\u002Fthermos-food-jar",47,4221.17,0.3732,{"title":462,"href":463,"score":458,"verdict":46,"marketSize":464,"growth90":465},"ice cube tray","\u002Fresearch\u002Fsg\u002Fhome\u002Fice-cube-tray",2004.23,0.1151,{"title":467,"href":468,"score":469,"verdict":46,"marketSize":470,"growth90":471},"kitchen scale","\u002Fresearch\u002Fsg\u002Fhome\u002Fkitchen-scale",48,8341.68,-0.0635,[473,480,487,494,496,503,510,517,524,530,537,544,551,558,564,570,576],{"nodeId":474,"label":475,"slug":476,"href":477,"nichesTracked":478,"marketSizeTotal":479},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":481,"label":482,"slug":483,"href":484,"nichesTracked":485,"marketSizeTotal":486},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":488,"label":489,"slug":490,"href":491,"nichesTracked":492,"marketSizeTotal":493},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":115,"marketSizeTotal":495},1253894,{"nodeId":497,"label":498,"slug":499,"href":500,"nichesTracked":501,"marketSizeTotal":502},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":504,"label":505,"slug":506,"href":507,"nichesTracked":508,"marketSizeTotal":509},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":511,"label":512,"slug":513,"href":514,"nichesTracked":515,"marketSizeTotal":516},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":518,"label":519,"slug":520,"href":521,"nichesTracked":522,"marketSizeTotal":523},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":525,"label":526,"slug":527,"href":528,"nichesTracked":442,"marketSizeTotal":529},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",179532,{"nodeId":531,"label":532,"slug":533,"href":534,"nichesTracked":535,"marketSizeTotal":536},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":538,"label":539,"slug":540,"href":541,"nichesTracked":542,"marketSizeTotal":543},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":545,"label":546,"slug":547,"href":548,"nichesTracked":549,"marketSizeTotal":550},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":552,"label":553,"slug":554,"href":555,"nichesTracked":556,"marketSizeTotal":557},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":559,"label":560,"slug":561,"href":562,"nichesTracked":237,"marketSizeTotal":563},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",27257,{"nodeId":565,"label":566,"slug":567,"href":568,"nichesTracked":312,"marketSizeTotal":569},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":571,"label":572,"slug":573,"href":574,"nichesTracked":323,"marketSizeTotal":575},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":577,"label":578,"slug":579,"href":580,"nichesTracked":41,"marketSizeTotal":15},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]