---
title: "Oven — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/oven"
last_updated: "2026-08-08T07:49:59.460Z"
locale: en
meta:
description: "Niche score 45/100 · $0/yr market · 14K searches/yr · $88.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $0/yr market · 14K searches/yr · $88.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oven — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **oven**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 51Conversion 0Competition 55Returns 82Price range 37Avg price 79Brand share 60Review moat 100Quality gap 37
**Review moat**
**Incredible****6**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$88.12**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+21.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$29.12–$218.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$0**
$0/yr · 14K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, oven is a $0/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oven market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$9K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **32%**
- **Out of stock**
- **31.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**23%**
- Toshiba24% - T-Fal15% - ZOJIRUSHI11% - Electrolux10% - Panasonic9% - Cornell9%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +21.9% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/oven/trend)
## **Top oven products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$0110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toshiba Black Independent Temperature Control Electric Oven 35L TL-MC35Z**Toshiba**$143.69**4.6★3 rev](https://www.amazon.sg/dp/B09NNSY1QQ) [2**Zojirushi Electric Oven Toaster ET-VHQ21**ZOJIRUSHI**$63.73**4.1★7 rev](https://www.amazon.sg/dp/B0C342W1YX) [3**Panasonic NT-H900KSH Oven Toaster 9.0L Black**Panasonic**$44.82**4.3★17 rev](https://www.amazon.sg/dp/B08F7Q6BCV) [4**Cornell CEO-S20BK SE-Series Countertop Electric Oven 20L**Cornell**$48.82**4.5★4 rev](https://www.amazon.sg/dp/B0CHJ1593J) [5**Tefal Equinox 0F500 - Toaster Oven 800W 9L Convention Oven Up to 230 degrees Silver**T-Fal**$65.15**4.0★23 rev](https://www.amazon.sg/dp/B072FQM384)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jogen EO 2214 Digital Oven Toaster 9L 1000W**Jogen**$61.47**0 rev1y ago](https://www.amazon.sg/dp/B0F53VMN7Y) [**Electrolux UltimateTaste 700 EOT4022XFDG - Freestanding Digital Electric Oven 40L capacity 2250W 4-in-1 (toast bake grill and rotisserie) 11 programs AirFry 40C-230C temp control black**Electrolux**$216.60**1 rev1y ago](https://www.amazon.sg/dp/B0F4KL5KRW) [**Electrolux UltimateTaste 300 EOT0908X - Freestanding Analog Electric Oven 9L capacity 800W 90C-230C temp control includes 3 accessories (Grill rack Non-stick baking tray Tray lifter) black**Electrolux**$44.86**0 rev1y ago](https://www.amazon.sg/dp/B0F4KL76ZV) [**Electrolux UltimateTaste 700 EOT5622XFG - Freestanding Analog Electric Oven 56L capacity 2200W 4-in-1 (toast bake grill and rotisserie) AirFry 90C-230C temp control black**Electrolux**$218.52**1 rev1y ago](https://www.amazon.sg/dp/B0F4KGXYKR) [**La Gourmet 12L Healthy Toaster Oven (Flamingo Pink)**La Gourmet**$54.95**0 rev2y ago](https://www.amazon.sg/dp/B0CRVTQRQW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cornell CEO-S20BK SE-Series Countertop Electric Oven 20L**Cornell**$48.82**4.5★**▲ 123%**](https://www.amazon.sg/dp/B0CHJ1593J) [**Toyomi 12L TO 1230ST Classic Toast & Steam Oven Matte Dark grey**Toyomi**$77.11**4.6★**▲ 121%**](https://www.amazon.sg/dp/B0B75QXS2B) [**PowerPac Electric Oven Black 60L PPT60**PowerPac**$101.89**5.0★**▲ 106%**](https://www.amazon.sg/dp/B08F7QFYK4) [**Electrolux UltimateTaste 700 EOT4022XFDG - Freestanding Digital Electric Oven 40L capacity 2250W 4-in-1 (toast bake grill and rotisserie) 11 programs AirFry 40C-230C temp control black**Electrolux**$216.60**5.0★**▲ 57%**](https://www.amazon.sg/dp/B0F4KL5KRW) [**Mayer MMAO24 - Air Fryer Oven 24.0L No Preset Functions Black Colour**Mayer**$198.25**5.0★**▲ 38%**](https://www.amazon.sg/dp/B08ML53NN6)
**~~View all trending →~~**
## **What buyers say about oven**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Toasting**67%
*“Great Toaster”*
**Quality-Overall**33%
*“Good quality”*
## **Common questions**
- **Is oven profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 19 tracked products. 90-day search growth is +21.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the oven niche?**
- 13 brands and 13 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- **What does it cost to enter the oven niche?**
- Listings span $29.12–$218.52; the average listing price is $88.12 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.
## **Related niches in Home**
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