---
title: "Microwave — $17K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/microwave"
last_updated: "2026-08-08T04:32:52.696Z"
locale: en
meta:
description: "Niche score 49/100 · $17K/yr market · 29K searches/yr · $127.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $17K/yr market · 29K searches/yr · $127.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microwave — $17K/yr Amazon SG Niche (2026) - Flapen"
---
# **microwave**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 49Conversion 6Competition 75Returns 71Price range 32Avg price 66Brand share 44Review moat 100Quality gap 83
**Review moat**
**Incredible****5.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$127.02**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+18.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$30.13–$251.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$17K**
$17K/yr · 29K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, microwave is a $17K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microwave market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$64K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **48%**
- **Out of stock**
- **38.2%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 93%
**Open market**
**13%**
- Midea22% - Panasonic20% - Toshiba17% - Electrolux11% - Mayer8% - LG8% - Open — no brand owns it (5 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +18.8% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/microwave/trend)
## **Top microwave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5216%$1K9%$2K12%$2K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Electrolux UltimateTaste 300 EMM20K22B - Freestanding Analog Microwave Oven 20L capacity 800W 5 programs black colour**Electrolux**$79.76**5.0★2 rev](https://www.amazon.sg/dp/B0F2482K14) [2**Mayer MMMW20 - Microwave 20L Mirror Glass Door 10 Power Levels LED Digital Screen Display Black Colour**Mayer**$102.37**4.5★8 rev](https://www.amazon.sg/dp/B09VSHBFT9) [3**Panasonic NN-ST21QWYPQ - Microwave 20L capacity White color**Panasonic**$95.85**3.0★2 rev](https://www.amazon.sg/dp/B0DHKDZJ34) [4**Midea MMO-MM920MZ(BK) Solo Microwave Oven 20L Black**Midea**$68.43**3.0★1 rev](https://www.amazon.sg/dp/B0CHHTPSP9) [5**Panasonic NN-ST34NBYPQ - Microwave 25L capacity Black color**Panasonic**$137.80**4.1★10 rev](https://www.amazon.sg/dp/B0BM5LDVRB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Comfee CMO-EM7P012LY(WH) Microwaves White 20 Liter Capacity**COMFEE'**$68.87**1 rev11mo ago](https://www.amazon.sg/dp/B0FNW9V4GN) [**Midea MMO25PFA-ACSFBK Microwave Oven 26 Liter Capacity**Midea**$162.57**0 rev11mo ago](https://www.amazon.sg/dp/B0FNN215YF) [**Toshiba MW3-EM25PE(BK) Solo Microwave Oven 25 Liter Capacity**Toshiba**$135.24**2 rev11mo ago](https://www.amazon.sg/dp/B0FNN38295) [**Cornell 20L Microwave Oven with Smart Wave Technology black**Cornell**$87.85**1 rev11mo ago](https://www.amazon.sg/dp/B0FL7DHLVD) [**Electrolux UltimateTaste 300 EMM20K22B - Freestanding Analog Microwave Oven 20L capacity 800W 5 programs black colour**Electrolux**$79.76**2 rev1y ago](https://www.amazon.sg/dp/B0F2482K14)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EuropAce EMW 1202S 20L Microwave Oven 255mm White Turntable Alphine White**EuropAce**$87.14**4.7★**▲ 255%**](https://www.amazon.sg/dp/B088XGMZR4) [**Toshiba Black Independent Temperature Control Electric Oven 35L TL-MC35Z**Toshiba**$143.69**4.6★**▲ 213%**](https://www.amazon.sg/dp/B09NNSY1QQ) [**Panasonic NN-ST65JBYPQ - Microwave 32L capacity Black color**Panasonic**$188.29**3.8★**▲ 133%**](https://www.amazon.sg/dp/B07YC9869X) [**Panasonic NN-ST34NBYPQ - Microwave 25L capacity Black color**Panasonic**$137.80**4.1★**▲ 130%**](https://www.amazon.sg/dp/B0BM5LDVRB) [**Midea MMO25PFA-ACSFBK Microwave Oven 26 Liter Capacity**Midea**$162.57**0.0★**▲ 119%**](https://www.amazon.sg/dp/B0FNN215YF)
**~~View all trending →~~**
## **What buyers say about microwave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**50%
*“It works”*
**Quality-Overall**25%
*“An excellent microwave”*
### **What buyers complain about **
**Quality-Overall**30%
*“Poor quality”*
**Size-Overall**20%
*“Too small”*
**Durability**10%
*“after just 1 year of purchase”*
**Heat Resistance**10%
*“Does not heat well the food”*
**Heating**10%
*“Heating not uniformly”*
**Display-Overall**10%
*“It would have gotten 5 stars except the writing on the panel is hard to read as does not light up”*
### **Top return reasons **
**Mechanism Issues**29%
**Size-Overall**14%
**Color**14%
**Microwave Safe**14%
**Heating**14%
**Design-Overall**7%
**Ease Of Use**7%
## **Common questions**
- **Is microwave profitable to sell on Amazon Singapore?**
- The niche generates $17K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the microwave niche?**
- 11 brands and 12 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in microwave?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.2%.
- **What does it cost to enter the microwave niche?**
- Listings span $30.13–$251.16; the average listing price is $127.02 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.
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