---
title: "Measuring Cup — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/measuring-cup"
last_updated: "2026-08-08T10:10:51.260Z"
locale: en
meta:
description: "Niche score 32/100 · $0/yr market · 6K searches/yr · $20.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $0/yr market · 6K searches/yr · $20.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Measuring Cup — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **measuring cup**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 37Conversion 0Competition 22Returns 100Price range 78Avg price 88Brand share 20Review moat 23Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.02–$36.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,398.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 6K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, measuring cup is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **measuring cup market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **22%**
- **Out of stock**
- **14.8%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- HARIO35% - Pyrex22% - OXO16% - U-Taste10% - MARTHA STEWART9% - KitchenAid8%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +9.3% search growth over the last 90 days.
250150Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/measuring-cup/trend)
## **Top measuring cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pyrex 2 Piece Glass Measuring Cup Set Includes 1-Cup and 2-Cup Tempered Glass Liquid Measuring Cups Dishwasher Freezer Microwave and Preheated Oven Safe Essential Kitchen Tools**Pyrex**$23.59**4.8★7,191 rev](https://www.amazon.sg/dp/B0BFSVKNHS) [2**OXO Good Grips Stainless Steel Measuring Cups with Magnetic Snaps Silver (11132000)**OXO**$26.72**4.8★6,388 rev](https://www.amazon.sg/dp/B00L9WJZW2) [3**HARIO Heat-resistant Glass Measuring Cup 16.9 fl. oz. (500 mL) Multi Made in Japan CMJ-500**HARIO**$9.02**4.5★3,505 rev](https://www.amazon.sg/dp/B002S01CK2) [4**Hario Heatproof Glass Measuring Cup with Handle 200ml**HARIO**$11.02**4.5★3,505 rev](https://www.amazon.sg/dp/B0033W3NTM) [5**Martha Stewart Richburn 4 Piece Stainless Steel Measuring Cups**MARTHA STEWART**$19.11**4.7★399 rev](https://www.amazon.sg/dp/B0CNLH1ZBX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hario Heatproof Glass Measuring Cup with Handle 500ml Clear**HARIO**$15.86**3,505 rev2y ago](https://www.amazon.sg/dp/B002S01CKM) [**Martha Stewart Richburn 4 Piece Stainless Steel Measuring Cups**MARTHA STEWART**$19.11**399 rev3y ago](https://www.amazon.sg/dp/B0CNLH1ZBX) [**Pyrex 2 Piece Glass Measuring Cup Set Includes 1-Cup and 2-Cup Tempered Glass Liquid Measuring Cups Dishwasher Freezer Microwave and Preheated Oven Safe Essential Kitchen Tools**Pyrex**$23.59**7,191 rev3y ago](https://www.amazon.sg/dp/B0BFSVKNHS) [**KitchenAid Measuring Cups Set Of 4 Aqua Sky**KitchenAid**$12.42**7,285 rev6y ago](https://www.amazon.sg/dp/B0888TC1S7) [**U-Taste Measuring Cups and Spoons Set of 15 in 18/8 Stainless Steel: 7 Measuring Cups and 7 Measuring Spoons with 2 D-Rings and 1 Professional Magnetic Measurement Conversion Chart**U-Taste**$36.42**28,510 rev9y ago](https://www.amazon.sg/dp/B073R8Z56H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HARIO Heat-resistant Glass Measuring Cup 16.9 fl. oz. (500 mL) Multi Made in Japan CMJ-500**HARIO**$9.02**4.5★**▲ 155%**](https://www.amazon.sg/dp/B002S01CK2) [**Martha Stewart Richburn 4 Piece Stainless Steel Measuring Cups**MARTHA STEWART**$19.11**4.7★**▲ 68%**](https://www.amazon.sg/dp/B0CNLH1ZBX) [**Hario Heatproof Glass Measuring Cup with Handle 200ml**HARIO**$11.02**4.5★**▲ 41%**](https://www.amazon.sg/dp/B0033W3NTM) [**KitchenAid Measuring Cups Set Of 4 Aqua Sky**KitchenAid**$12.42**4.8★**▲ 39%**](https://www.amazon.sg/dp/B0888TC1S7) [**Pyrex 2 Piece Glass Measuring Cup Set Includes 1-Cup and 2-Cup Tempered Glass Liquid Measuring Cups Dishwasher Freezer Microwave and Preheated Oven Safe Essential Kitchen Tools**Pyrex**$23.59**4.8★**— 7%**](https://www.amazon.sg/dp/B0BFSVKNHS)
**~~View all trending →~~**
## **What buyers say about measuring cup**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Scratch Resistance**57%
**Gifting Purpose**29%
**Material Quality**7%
**Measurement/Reading Accuracy**4%
**Quality-Overall**4%
## **Common questions**
- **Is measuring cup profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 9 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (32/100).
- **How competitive is the measuring cup niche?**
- 6 brands and 8 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
- **What does it cost to enter the measuring cup niche?**
- Listings span $9.02–$36.42; the average listing price is $20.27 (sweet spot $15–$100). The average incumbent carries 8,399 reviews — the moat a new listing must climb.
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