---
title: "Mattress — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/mattress"
last_updated: "2026-08-08T10:13:34.185Z"
locale: en
meta:
description: "Niche score 45/100 · $7K/yr market · 16K searches/yr · $105.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $7K/yr market · 16K searches/yr · $105.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mattress — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **mattress**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 32Conversion 5Competition 44Returns 100Price range 20Avg price 73Brand share 65Review moat 73Quality gap 82
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****586.15**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$105.77**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$38.31–$350.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 16K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, mattress is a $7K/yr Amazon Singapore market (16K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mattress market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$11K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **23%**
- **Sponsored**
- **15%**
- **Out of stock**
- **25.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**8**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**26%**
- fuwawa19% - EcoSleep18% - Novilla10% - EPITEX9% - VOXY9% - SUMFGO7%
## **Demand**
Weekly Amazon search volume, last 42 weeks — +5.4% search growth over the last 90 days.
500300Spike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/mattress/trend)
## **Top mattress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$33310%$66715%$1K20%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**fuwawa Shikibuton Mattress Single 10 cm Thick Lightweight 5-Layer Structure Tri-Fold Urethane Core Seamless TEIJIN MIGHTYTOP II Filling Antibacterial Anti-Mite Washable 100 x 210 cm Grey**fuwawa**$78.94**4.1★346 rev](https://www.amazon.sg/dp/B0BVXY59B9) [2**ECOSLEEP Pocket Spring Mattress | Cooling Comfort & Firm Support | Mattress in a Box | 5 Years Warranty | Singapore Local Brand (Single 22.0 22 Centimetres)**EcoSleep**$89.73**0.0★0 rev](https://www.amazon.sg/dp/B0G3WBD94L) [3**EPITEX ezCozy Mattress - Dual Side Plush and Firm Mattress with Premium Pocketed Spring System and Anti-Static Fabric-Hypoallergenic and Dust Mite Resistant-Durable Construction-SINGLE**EPITEX**$350.25**0.0★0 rev](https://www.amazon.sg/dp/B0C5M998DM) [4**VOXY 20cm (8) Bonnell Spring Mattress | Affordable Comfort & Support | 5 Years Warranty | Mattress in a Box Singapore (Super Single 20.0 20 Centimetres)**VOXY**$86.53**0.0★0 rev](https://www.amazon.sg/dp/B0G39KNYDH) [5**SUMFGO Twin Folding Mattress Tri-Fold Memory Foam Mattress with Soft Knit Cover Portable Foldable Topper with Carrying Bag for RV Guest Bed (190 x 96 x 10 cm)**SUMFGO**$147.59**0.0★0 rev](https://www.amazon.sg/dp/B0GSXYNZ3R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUMFGO Twin Folding Mattress Tri-Fold Memory Foam Mattress with Soft Knit Cover Portable Foldable Topper with Carrying Bag for RV Guest Bed (190 x 96 x 10 cm)**SUMFGO**$147.59**0 rev4mo ago](https://www.amazon.sg/dp/B0GSXYNZ3R) [**ECOSLEEP Pocket Spring Mattress | Cooling Comfort & Firm Support | Mattress in a Box | 5 Years Warranty | Singapore Local Brand (Single 22.0 22 Centimetres)**EcoSleep**$89.73**0 rev8mo ago](https://www.amazon.sg/dp/B0G3WBD94L) [**ECOSLEEP Pocket Spring Mattress | Cooling Comfort & Firm Support | Mattress in a Box | 5 Years Warranty | Singapore Local Brand (Super Single 30.0 30 Centimetres)**EcoSleep**$156.27**0 rev8mo ago](https://www.amazon.sg/dp/B0G3WBQ51M) [**VOXY 20cm (8) Bonnell Spring Mattress | Affordable Comfort & Support | 5 Years Warranty | Mattress in a Box Singapore (Super Single 20.0 20 Centimetres)**VOXY**$86.53**0 rev8mo ago](https://www.amazon.sg/dp/B0G39KNYDH) [**8cm Thickness Comfort Latex Sponge Mattress (Single 90x190cm)**Kofisar**$49.65**0 rev9mo ago](https://www.amazon.sg/dp/B0FTFBZZZQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUMFGO Twin Folding Mattress Tri-Fold Memory Foam Mattress with Soft Knit Cover Portable Foldable Topper with Carrying Bag for RV Guest Bed (190 x 96 x 10 cm)**SUMFGO**$147.59**0.0★**▲ 149%**](https://www.amazon.sg/dp/B0GSXYNZ3R) [**VOXY 20cm (8) Bonnell Spring Mattress | Affordable Comfort & Support | 5 Years Warranty | Mattress in a Box Singapore (Super Single 20.0 20 Centimetres)**VOXY**$86.53**0.0★**▲ 149%**](https://www.amazon.sg/dp/B0G39KNYDH) [**Intex 64112E Dura-Beam Standard Prestige Air Mattress: Fiber-Tech Twin Size Built-in USB Electric Pump 12in Bed Height 300lb Weight Capacity**Intex**$62.01**4.3★**▲ 66%**](https://www.amazon.sg/dp/B098RHJBWZ) [**3-fold Foldable Foam Mattress (2 inches)**Generic**$63.14**0.0★**▲ 51%**](https://www.amazon.sg/dp/B0DVZ7192W) [**EPITEX ezCozy Mattress - Dual Side Plush and Firm Mattress with Premium Pocketed Spring System and Anti-Static Fabric-Hypoallergenic and Dust Mite Resistant-Durable Construction-SINGLE**EPITEX**$350.25**0.0★**▲ 46%**](https://www.amazon.sg/dp/B0C5M998DM)
**~~View all trending →~~**
## **What buyers say about mattress**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is mattress profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 13 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the mattress niche?**
- 11 brands and 8 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 66% of demand.
- **What does it cost to enter the mattress niche?**
- Listings span $38.31–$350.25; the average listing price is $105.77 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.
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