---
title: "Search terms — matcha set - Flapen"
canonical_url: "https://flapen.com/research/sg/home/matcha-set/search-terms"
last_updated: "2026-08-08T11:36:06.093Z"
locale: en
meta:
  description: "Niche score 40/100 · $9K/yr market · 11K searches/yr · $39.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $9K/yr market · 11K searches/yr · $39.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — matcha set - Flapen"
---

# **matcha set**

**Skip it**

A small market ($9K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 59Conversion 26Competition 8Returns 94Price range 95Avg price 95Brand share 19Review moat 72Quality gap 23

**Avg price**

**Incredible****$39.77**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$28.96–$58.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****622.86**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+34.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$9K**

$9K/yr · 11K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms