---
title: "Lunch Bag — $787/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/lunch-bag"
last_updated: "2026-08-08T07:50:41.580Z"
locale: en
meta:
description: "Niche score 39/100 · $787/yr market · 29K searches/yr · $17.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $787/yr market · 29K searches/yr · $17.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lunch Bag — $787/yr Amazon SG Niche (2026) - Flapen"
---
# **lunch bag**
**Skip it**
A small market ($787/yr) — this niche doesn't clear our bar today.
Market size 0Growth 52Conversion 2Competition 55Returns 38Price range 84Avg price 82Brand share 44Review moat 25Quality gap 48
**Price range**
**Great****$10.08–$46.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.98**
avg listing price — sweet spot $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+23.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,213.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$787**
$787/yr · 29K searches
According to Flapen's Amazon Singapore niche tracking, lunch bag is a $787/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lunch bag market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$4K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **25%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **49 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**16%**
- THERMOS32% - MUJI21% - Maommadio14% - Coobiiya6% - Bluboon6% - Binoster6% - Open — no brand owns it (7 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +23.7% search growth over the last 90 days.
900700Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/lunch-bag/trend)
## **Top lunch bag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3910%$7915%$11820%$1571101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thermos Pocket Bag 10L Charcoal REX-0101 CHL**THERMOS**$10.08**4.4★375 rev](https://www.amazon.sg/dp/B0DTYK4BLD) [2**Lunch Bag for Women Men Basic Insulated Bags Reusable Insulated Bag for Adult Kids Leakproof Portable Insulated Lunch Bag (Black)**Maommadio**$12.72**0.0★0 rev](https://www.amazon.sg/dp/B0G7RSLB48) [3**MUJI 84905407 Adjustable Height Lunch Bag Roll Top Type Large Smoky Blue**MUJI**$13.20**4.4★44 rev](https://www.amazon.sg/dp/B0DT7VV2BK) [4**MUJI 84843099 Adjustable Height Lunch Bag Roll Top Type Large Gray**MUJI**$12.34**4.3★58 rev](https://www.amazon.sg/dp/B0DT7VJZ51) [5**Thermos Pocket Bag 23L Charcoal REX-0231 CHL**THERMOS**$12.60**4.4★96 rev](https://www.amazon.sg/dp/B0DTYFSBZT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lunch Bag for Women Men Basic Insulated Bags Reusable Insulated Bag for Adult Kids Leakproof Portable Insulated Lunch Bag (Black)**Maommadio**$12.72**0 rev7mo ago](https://www.amazon.sg/dp/B0G7RSLB48) [**HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets Adjustable Strap Ideal for Work Picnic Travel - Medium Black**HOTOR**$12.67**6,011 rev1y ago](https://www.amazon.sg/dp/B0DBDKT4QC) [**Thermos Pocket Bag 10L Charcoal REX-0101 CHL**THERMOS**$10.08**375 rev1y ago](https://www.amazon.sg/dp/B0DTYK4BLD) [**Thermos Pocket Bag 23L Charcoal REX-0231 CHL**THERMOS**$12.60**96 rev1y ago](https://www.amazon.sg/dp/B0DTYFSBZT) [**Thermos Soft Cooler 5L Gray RFD-0051 GY Cooler Bag 5 Layer Insulation Foldable Compact Water-repellent Fabric Box Type**THERMOS**$25.16**1,040 rev1y ago](https://www.amazon.sg/dp/B0DXP7DFWP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets Adjustable Strap Ideal for Work Picnic Travel - Medium Black**HOTOR**$12.67**4.5★**▲ 181%**](https://www.amazon.sg/dp/B0DBDKT4QC) [**Compact Insulated Lunch Box Thermal Lunch Bag for Women and Men Portable Soft Bag Mini Cooler with Handle 3.2L Capacity Reusable Small Lunch Box Set(gray)**FUZHUI**$12.42**0.0★**▲ 177%**](https://www.amazon.sg/dp/B0CNVJJFMP) [**Thermos Pocket Bag 10L Charcoal REX-0101 CHL**THERMOS**$10.08**4.4★**▲ 163%**](https://www.amazon.sg/dp/B0DTYK4BLD) [**Laptop Lunch Backpack Insulated Cooler Backpack Lunch Box with USB Charging Port Rucksack for Men Women Laptop Backpack Computer Bag Meal Prep Backpack for Work Picnic College Travel - Grey**DYNASCO**$17.13**0.0★**▲ 123%**](https://www.amazon.sg/dp/B0CRZ4PHN6) [**Thermos Soft Cooler 5L Gray RFD-0051 GY Cooler Bag 5 Layer Insulation Foldable Compact Water-repellent Fabric Box Type**THERMOS**$25.16**4.4★**▲ 115%**](https://www.amazon.sg/dp/B0DXP7DFWP)
**~~View all trending →~~**
## **What buyers say about lunch bag**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**80%
**Strength**10%
**Quality-Overall**10%
## **Common questions**
- **Is lunch bag profitable to sell on Amazon Singapore?**
- The niche generates $787/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the lunch bag niche?**
- 13 brands and 13 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.
- **What does it cost to enter the lunch bag niche?**
- Listings span $10.08–$46.68; the average listing price is $17.98 (sweet spot $15–$100). The average incumbent carries 4,213 reviews — the moat a new listing must climb.
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