---
title: "Knife — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/knife"
last_updated: "2026-08-08T08:41:43.448Z"
locale: en
meta:
description: "Niche score 42/100 · $5K/yr market · 24K searches/yr · $42.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $5K/yr market · 24K searches/yr · $42.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Knife — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **knife**
**Skip it**
A small market ($5K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 52Conversion 6Competition 42Returns 97Price range 83Avg price 95Brand share 48Review moat 28Quality gap 23
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$42.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.89–$104.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+23.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,663.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$5K**
$5K/yr · 24K searches
According to Flapen's Amazon Singapore niche tracking, knife is a $5K/yr Amazon Singapore market (24K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **knife market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$11K–$21K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **38%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**18%**
- hecef29% - ZWILLING16% - WMF14% - Mercer Culinary9% - Wiztoynia8% - HOSHANHO7% - Open — no brand owns it (4 brands, 18%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +23.3% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/knife/trend)
## **Top knife search terms**
- **knife**16K/yr+34.7%0.3% conv. - **japanese knife**4K/yr+15.0%0.2% conv. - **chef knife**4K/yr-6.5%0.0% conv. [**All search terms **](https://flapen.com/research/sg/home/knife/search-terms)
## **Top knife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$23410%$46715%$70120%$9341101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**hecef Silver Kitchen Knife Set of 5 Satin Finish Blade with Hollow Handle Includes 8 Chef 8Bread 8Santoku 5Utility and 3.5Paring Knife**hecef**$27.28**4.6★2,706 rev](https://www.amazon.sg/dp/B087CX21PN) [2**WMF Touch 1879086100 - Kinves Set 2 pc set**WMF**$19.42**4.7★11,641 rev](https://www.amazon.sg/dp/B00BD1DKIE) [3**Zwilling J.A. Henckels Japan 16717-002 HI Style Santoku/Petty 2 Piece Set Black Made in Japan Small Knife Set Stainless Steel Gift Dishwasher Safe Made in Seki City Gifu Prefecture**ZWILLING**$32.93**4.2★98 rev](https://www.amazon.sg/dp/B001UI1CXU) [4**Mercer Culinary M22608 Millennia 8-Inch Chefs Knife Black**Mercer Culinary**$23.32**4.7★14,494 rev](https://www.amazon.sg/dp/B000PS2XI4) [5**Knife Set 6-Piece Black Professional Kitchen Knife Set for Chef Super Sharp Knife Set with Universal Knife Block Anti-Rust Stainless Steel Kitchen Knife Block Set Ergonomical Design (Black)**Wiztoynia**$36.48**4.5★1,950 rev](https://www.amazon.sg/dp/B0C6CX6WY4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**hecef 2Piece Kitchen Knife Set 18 cm Santoku & 12.7 cm Utility Knife Stainless Steel Blades Hollow Handles Protective Blade Covers Silver**hecef**$14.75**0 rev8mo ago](https://www.amazon.sg/dp/B0G1TDYJPH) [**hecef Utility Kitchen Knife Damascus Knife 5 inch High Carbon Stainless Steel Vegetable Knife Small Japanese Knife with Ergonomic Olive Wood Handle**hecef**$33.92**12 rev1y ago](https://www.amazon.sg/dp/B0F3XCD9MY) [**HOSHANHO 3 Pieces Knife Set Professional Japanese High Carbon Stainless Steel Kitchen Knife Set Ultra Sharp Chef Knives Sets with Ergonomic Pakkawood Handle**HOSHANHO**$102.58**4,776 rev2y ago](https://www.amazon.sg/dp/B0CKZ1MJ7Y) [**HENCKELS Forged Accent Razor-Sharp 2-pc Paring Knife Set German Engineered Informed by 100+ Years of Mastery Black**HENCKELS**$33.99**1,788 rev2y ago](https://www.amazon.sg/dp/B09RTFBBQM) [**Professional S Zwilling J.A Henckels 3 Piece Knives Set Black/Stainless Steel (35602-000-0)**ZWILLING**$104.22**2,727 rev2y ago](https://www.amazon.sg/dp/B0000ACOV0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tramontina Plenus 3 Vegetable and Fruit/Bread Knife Stainless Steel**Tramontina**$4.89**4.7★**▲ 235%**](https://www.amazon.sg/dp/B0789M4BMY) [**Zwilling J.A. Henckels Japan 16717-002 HI Style Santoku/Petty 2 Piece Set Black Made in Japan Small Knife Set Stainless Steel Gift Dishwasher Safe Made in Seki City Gifu Prefecture**ZWILLING**$32.93**4.2★**▲ 147%**](https://www.amazon.sg/dp/B001UI1CXU) [**HENCKELS Forged Accent Razor-Sharp 2-pc Paring Knife Set German Engineered Informed by 100+ Years of Mastery Black**HENCKELS**$33.99**4.6★**▲ 101%**](https://www.amazon.sg/dp/B09RTFBBQM) [**Knife Set 6-Piece Black Professional Kitchen Knife Set for Chef Super Sharp Knife Set with Universal Knife Block Anti-Rust Stainless Steel Kitchen Knife Block Set Ergonomical Design (Black)**Wiztoynia**$36.48**4.5★**▲ 90%**](https://www.amazon.sg/dp/B0C6CX6WY4) [**Professional S Zwilling J.A Henckels 3 Piece Knives Set Black/Stainless Steel (35602-000-0)**ZWILLING**$104.22**4.8★**▲ 85%**](https://www.amazon.sg/dp/B0000ACOV0)
**~~View all trending →~~**
## **What buyers say about knife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Good quality”*
**Value For Money**33%
*“Worth every cent”*
**Sharpness**17%
*“Nicely packed, knives are great and sharp”*
### **Top return reasons **
**Size-Overall**50%
**Rusts/Corrodes**50%
## **Common questions**
- **Is knife profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the knife niche?**
- 10 brands and 11 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 76% of demand.
- **What does it cost to enter the knife niche?**
- Listings span $4.89–$104.22; the average listing price is $42.85 (sweet spot $15–$100). The average incumbent carries 3,663 reviews — the moat a new listing must climb.
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