---
title: "Knife Set — $22K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/knife-set"
last_updated: "2026-08-08T04:32:54.255Z"
locale: en
meta:
description: "Niche score 43/100 · $22K/yr market · 19K searches/yr · $93.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $22K/yr market · 19K searches/yr · $93.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Knife Set — $22K/yr Amazon SG Niche (2026) - Flapen"
---
# **knife set**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 49Conversion 15Competition 48Returns 96Price range 39Avg price 78Brand share 67Review moat 37Quality gap 22
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$93.08**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+19.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$20.24–$226.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,753.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$22K**
$22K/yr · 19K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, knife set is a $22K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **knife set market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$23K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **32%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 95%
**Open market**
**29%**
- ZWILLING17% - hecef15% - Cuisinart14% - Wiztoynia10% - MasterChef9% - Astercook7%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +19.6% search growth over the last 90 days.
1K600Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/knife-set/trend)
## **Top knife set search terms**
- **knife set**14K/yr+17.3%0.5% conv. - **knives**2K/yr+67.5%0.4% conv. - **kitchen knife set**2K/yr-4.0%1.2% conv. - **knives set**927/yr+26.5%1.0% conv. [**All search terms **](https://flapen.com/research/sg/home/knife-set/search-terms)
## **Top knife set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8848%$2K12%$3K16%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zwilling 7 Piece Knife Set with Self-Sharpening Knife Block**ZWILLING**$226.75**4.7★1,279 rev](https://www.amazon.sg/dp/B07CBN3ZHT) [2**Cuisinart 7-Piece Stainless Steel Block with Sharpener**Cuisinart**$90.36**4.8★211 rev](https://www.amazon.sg/dp/B0DBJSS5LD) [3**MasterChef Universal Kitchen Knife Set with Taco Stand with Set for Bread Onion Chef Meat and Paring in Stainless Steel 5 Pieces Black Stainless Steel Black Soft Touch**MasterChef**$51.76**4.6★1,406 rev](https://www.amazon.sg/dp/B0CL9T2P5R) [4**hecef Kitchen Knife Block Set 14 Pieces Knife Set with Wooden Block & Sharpener Steel & All-purpose Scissors High Carbon Stainless Steel Cutlery Set (Black)**hecef**$42.63**4.7★2,051 rev](https://www.amazon.sg/dp/B09DPP5T8K) [5**Ninja StaySharp Knife Set Stainless Steel 6-Piece Knife Set with Integrated Sharpener Chef Knife Cutting Knife Bread Knife Hobby Knife Paring Knife and Kitchen Scissor White K62006EUWH**Ninja**$198.51**4.8★352 rev](https://www.amazon.sg/dp/B0CLP63P3G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Begally Black Knife Set19 Piece Kitchen Knife Set with Knife Holder and Knife Sharpener The Knife Block Set has Chefs Knives Bread Knives Steak Knives and Other Knives for Slicing Dicing Cutting**Begally**$65.13**0 rev1y ago](https://www.amazon.sg/dp/B0FHJ37BXX) [**hecef 13-Piece Kitchen Knife Set with Built-In Sharpening Block High Carbon Stainless Steel Steak Knives & Scissors (Mi White)**hecef**$45.57**0 rev1y ago](https://www.amazon.sg/dp/B0F9P3FXJZ) [**Cuisinart 7-Piece Stainless Steel Block with Sharpener**Cuisinart**$90.36**211 rev1y ago](https://www.amazon.sg/dp/B0DBJSS5LD) [**Astercook Knife Set 13 Pieces Kitchen Knives Set with Healthy Anti-Rust Coating Dishwasher Safe Stainless Steel Chef Knife Sets with 6 Blade Guards Perfect Holiday Gifts for Kitchen**Astercook**$82.54**5,537 rev1y ago](https://www.amazon.sg/dp/B0D9B96TBX) [**HOSHANHO 3 Pieces Knife Set Professional Japanese High Carbon Stainless Steel Kitchen Knife Set Ultra Sharp Chef Knives Sets with Ergonomic Pakkawood Handle**HOSHANHO**$102.58**4,776 rev2y ago](https://www.amazon.sg/dp/B0CKZ1MJ7Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Astercook 15 Piece Knife Set with Sharpener Block - German Stainless Steel Dishwasher Safe Kitchen Knives with Built-In Sharpener Black**Astercook**$61.27**4.8★**▲ 116%**](https://www.amazon.sg/dp/B0C1YBPJ43) [**Begally Black Knife Set19 Piece Kitchen Knife Set with Knife Holder and Knife Sharpener The Knife Block Set has Chefs Knives Bread Knives Steak Knives and Other Knives for Slicing Dicing Cutting**Begally**$65.13**0.0★**▲ 102%**](https://www.amazon.sg/dp/B0FHJ37BXX) [**Ninja StaySharp Knife Set Stainless Steel 6-Piece Knife Set with Integrated Sharpener Chef Knife Cutting Knife Bread Knife Hobby Knife Paring Knife and Kitchen Scissor White K62006EUWH**Ninja**$198.51**4.8★**▲ 100%**](https://www.amazon.sg/dp/B0CLP63P3G) [**Cuisinart 7-Piece Stainless Steel Block with Sharpener**Cuisinart**$90.36**4.8★**▲ 63%**](https://www.amazon.sg/dp/B0DBJSS5LD) [**Knife Set 6-Piece Black Professional Kitchen Knife Set for Chef Super Sharp Knife Set with Universal Knife Block Anti-Rust Stainless Steel Kitchen Knife Block Set Ergonomical Design (Black)**Wiztoynia**$36.48**4.5★**▲ 51%**](https://www.amazon.sg/dp/B0C6CX6WY4)
**~~View all trending →~~**
## **What buyers say about knife set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Good quality”*
**Advertised Vs Actual Product**33%
*“It works as expected”*
**Sharpness**17%
*“Nicely packed, knives are great and sharp”*
### **Top return reasons **
**Advertised Vs Actual Product**40%
**Quality-Overall**40%
**Rusts/Corrodes**20%
## **Common questions**
- **Is knife set profitable to sell on Amazon Singapore?**
- The niche generates $22K/yr across 25 tracked products. 90-day search growth is +19.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the knife set niche?**
- 13 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
- **What does it cost to enter the knife set niche?**
- Listings span $20.24–$226.75; the average listing price is $93.08 (sweet spot $15–$100). The average incumbent carries 2,754 reviews — the moat a new listing must climb.
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