---
title: "Kettle — $25K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/kettle"
last_updated: "2026-08-08T04:32:56.054Z"
locale: en
meta:
description: "Niche score 53/100 · $25K/yr market · 42K searches/yr · $57.11 avg price. A small market ($25K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $25K/yr market · 42K searches/yr · $57.11 avg price. A small market ($25K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kettle — $25K/yr Amazon SG Niche (2026) - Flapen"
---
# **kettle**
**Worth a look**
Shows a sweet-spot price point ($57.11 avg), but a small market ($25K/yr) keeps it on the watch list.
Market size 6Growth 39Conversion 13Competition 67Returns 76Price range 79Avg price 91Brand share 56Review moat 90Quality gap 83
**Avg price**
**Great****$57.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****200.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$22.75–$118.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$25K**
$25K/yr · 42K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, kettle is a $25K/yr Amazon Singapore market (42K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kettle market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **19%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **53 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**24%**
- Philips26% - T-Fal17% - XIAOMI12% - DeLonghi10% - Generic6% - Cornell4%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +11.5% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/kettle/trend)
## **Top kettle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7396%$1K9%$2K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Double-Walled 5000 Series HD9395/90 - Kettle 1.7L 1850-2200W Double-walled Insulating Layer Stainless Steel Pot Black**Philips**$42.60**4.0★5 rev](https://www.amazon.sg/dp/B0D2NMB6MY) [2**Philips Viva Collection HD9316/03 - Kettle 1.7L 1800W Double Housing Keep-Warm Function Stainless Steel One-Touch Spring Lid Strix Controller Cord Winder**Philips**$39.99**4.4★105 rev](https://www.amazon.sg/dp/B071YY8J3N) [3**Xiaomi Electric Kettle 2 Lite EU**XIAOMI**$31.15**4.4★72 rev](https://www.amazon.sg/dp/B0DNB1K25H) [4**Tefal Glass Kettle KI6058-1.7 L Electric Kettle Concealed Heating Element Cordless 360 Design Removable Anti-Scale Filter Precision Spout Easy-Viewing Water Level Assisted Lid Opening**T-Fal**$52.97**4.3★415 rev](https://www.amazon.sg/dp/B0DT197T7B) [5**Electric Gooseneck Kettle-0.9L 304 Stainless Steel Smart Professional Coffee and Tea Pot Automatic Temperature Control and Constant Temperature 1000W Quick Heating (Black)**Generic**$75.42**4.7★4 rev](https://www.amazon.sg/dp/B0CQXPSMXH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zojirushi CK-LAQ08BZ Electric Kettle 0.8L**ZOJIRUSHI**$75.37**0 rev7mo ago](https://www.amazon.sg/dp/B0G6Z3QF4X) [**Toshiba KT-15DRTSG(H) Electric Kettle 1.5 Liters Capacity**Toshiba**$52.44**1 rev11mo ago](https://www.amazon.sg/dp/B0FNMXR4N4) [**Comfee CKE-17MGM1B1 - Kettle 1.7L capacity 1850W Stainless Steel Retro style sage green colour**COMFEE'**$26.91**1 rev11mo ago](https://www.amazon.sg/dp/B0FNMWJJZX) [**Xiaomi Electric Kettle 2 Lite EU**XIAOMI**$31.15**72 rev1y ago](https://www.amazon.sg/dp/B0DNB1K25H) [**Philips 3000 Series HD9360/40 Kettle 1.7L Capacity Fast Boiling Anti-Limescale Filter Boil-Dry Protection 360 Base Compact Pearl Blue Design**Philips**$39.20**2 rev1y ago](https://www.amazon.sg/dp/B0F99W1FWH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BLACK+DECKER - Double Wall Glass Kettle 1.7L 2200W - GK220-B5 from BLACK+DECKER**BLACK+DECKER**$48.99**4.3★**▲ 470%**](https://www.amazon.sg/dp/B0CHD1GHHP) [**Zojirushi CK-LAQ08BZ Electric Kettle 0.8L**ZOJIRUSHI**$75.37**0.0★**▲ 262%**](https://www.amazon.sg/dp/B0G6Z3QF4X) [**ForMe Glass Kettle with Temperature Setting 40-100 C 1.8 L I 2200 Watt I 7 Colour Change LED I Digital Temperature Display I Keep Warm Function I Boil Dry Protection BPA Free**FOR ME**$50.85**4.4★**▲ 229%**](https://www.amazon.sg/dp/B0C787LBTQ) [**Tefal Includeo KI5338 - Electric Kettle 2000W - 2400W 1.0L Capacity External Plastic body Assisted Lid Opening Black**T-Fal**$44.32**4.3★**▲ 130%**](https://www.amazon.sg/dp/B0B795TDNH) [**Gooseneck Electric Kettle with Temperature Control Large LCD Screen Quick Boiling Anti-Dry Protection Stainless Steel Interior 4-Hour Keep Warm Function Ideal for Coffee & Tea Brewing**Generic**$75.44**0.0★**▲ 119%**](https://www.amazon.sg/dp/B0DQXZC8ZW)
**~~View all trending →~~**
## **What buyers say about kettle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Price is ok, acceptable”*
**Design-Overall**19%
*“nice design and works well”*
**Durability**19%
*“at least it hasn't broken yet”*
**Strength**6%
*“Works well, feels quite sturdy”*
**Quality-Overall**4%
*“Reliable kitchen appliance”*
**Cooking Experience**4%
*“Reliable kitchen appliance”*
**Advertised Vs Actual Product**4%
*“Works well as advertised”*
### **What buyers complain about **
**Durability**26%
*“broke within 6 months”*
**Rusts/Corrodes**17%
*“it's already started rusting”*
**Leak-Proof**8%
*“The water leaked from the side of the lid when pouring out water through the spout”*
**Quality-Overall**8%
*“Terrible quality”*
**Temperature Control**6%
*“More recently, the keep warm function doesn't work anymore and it just keeps reboiling the kettle despite whatever the sensor temperature shows”*
**Heating**4%
*“It would also stop heating if you filled it”*
**Functionality-Overall**4%
*“Stopped working properly after less than 2 years”*
**Maintenance And Repair**4%
*“we've had to buy a replacement”*
### **Top return reasons **
**Size-Overall**25%
**Heating**15%
**Leak-Proof**10%
**Functionality-Overall**10%
**Rusts/Corrodes**8%
**Weight Heavy**5%
**Touch/Button Controls**5%
**Water Resistance**5%
**Strength**5%
**Product Condition**3%
## **Common questions**
- **Is kettle profitable to sell on Amazon Singapore?**
- The niche generates $25K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the kettle niche?**
- 21 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in kettle?**
- Top complaints mined from reviews: Durability, Rusts/Corrodes, Leak-Proof. The return rate is 1.9%.
- **What does it cost to enter the kettle niche?**
- Listings span $22.75–$118.66; the average listing price is $57.11 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.
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