---
title: "Instant Pot — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/instant-pot"
last_updated: "2026-08-08T09:32:00.844Z"
locale: en
meta:
description: "Niche score 22/100 · $0/yr market · 18K searches/yr · $154.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 22/100 · $0/yr market · 18K searches/yr · $154.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Instant Pot — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **instant pot**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 22Conversion 0Competition 4Returns 71Price range 29Avg price 57Brand share 0Review moat 75Quality gap 35
**Review moat**
**Good****508.57**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$154.50**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$20.04–$298.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 18K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, instant pot is a $0/yr Amazon Singapore market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 22/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **instant pot market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$39K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **0%**
- **Out of stock**
- **50.4%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **61 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Instant Pot79% - T-Fal10% - Philips8% - Siireemuu3%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -6.5% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/instant-pot/trend)
## **Top instant pot search terms**
- **instant pot**16K/yr-5.4%0.5% conv. - **instant pot duo**563/yr+27.1%0.0% conv. - **instapot**749/yr-20.7%0.0% conv. - **instant pot pro**771/yr-34.4%0.7% conv. [**All search terms **](https://flapen.com/research/sg/home/instant-pot/search-terms)
## **Top instant pot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Instant Pot RIO - 7-in-1 Pressure Cooker. Pressure cooking slow cooking rice yogurt steam sauté and keep warm. 6 Quart / 5.7 L. Black Stainless Steel**Instant Pot**$181.84**4.7★1,227 rev](https://www.amazon.sg/dp/B0CZF47VSW) [2**Instant Pot Duo V2 7-in-1 Electric Pressure Cooker 6 Qt 5.7L 1000 W Brushed Stainless Steel/Black 220-240v Stainless Steel Inner Pot**Instant Pot**$298.30**0.0★0 rev](https://www.amazon.sg/dp/B00OP26T4K) [3**Tefal Home Chef Smart Electric Pressure Cooker 6L CY601 Multicooker 15 programmes 12 cups steam slow cook bake sous vide sauce thickening**T-Fal**$88.81**4.4★543 rev](https://www.amazon.sg/dp/B088TMJXQZ) [4**Philips Viva Collection HD2237/73 - All-in-One Multicooker 1300W 6L Heats 25% Faster ProCeramic+ Anti-Scratch Pot 9 Safety Protection Systems 7 Pressure Cooking Modes Slow Cook Up to 12 Hours**Philips**$169.25**4.4★36 rev](https://www.amazon.sg/dp/B0CCYHCLR4) [5**Instant Pot Precision Dutch Oven 5-in-1 Red 6 QT**Instant Pot**$277.32**0.0★0 rev](https://www.amazon.sg/dp/B0BXXF5Y78)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2-Pack Sealing Ring for Instant Pot 6 Quart Food-grade Silicone Replacement Parts for Instant Pot 6 Qt BPA-Free Accessories for Instant Pot Lid Gasket Seal Sealing Ring for Instantpot 5&6 Qt Clear**Siireemuu**$20.04**382 rev1y ago](https://www.amazon.sg/dp/B0F61J1XXY) [**Instant Pot RIO - 7-in-1 Pressure Cooker. Pressure cooking slow cooking rice yogurt steam sauté and keep warm. 6 Quart / 5.7 L. Black Stainless Steel**Instant Pot**$181.84**1,227 rev2y ago](https://www.amazon.sg/dp/B0CZF47VSW) [**Philips Viva Collection HD2237/73 - All-in-One Multicooker 1300W 6L Heats 25% Faster ProCeramic+ Anti-Scratch Pot 9 Safety Protection Systems 7 Pressure Cooking Modes Slow Cook Up to 12 Hours**Philips**$169.25**36 rev2y ago](https://www.amazon.sg/dp/B0CCYHCLR4) [**Instant Pot Precision Dutch Oven 5-in-1 Red 6 QT**Instant Pot**$277.32**0 rev3y ago](https://www.amazon.sg/dp/B0BXXF5Y78) [**Instant Pot Duo V2 7-in-1 Electric Pressure Cooker 6 Qt 5.7L 1000 W Brushed Stainless Steel/Black 220-240v Stainless Steel Inner Pot**Instant Pot**$298.30**0 rev5y ago](https://www.amazon.sg/dp/B00OP26T4K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Instant Pot Duo V2 7-in-1 Electric Pressure Cooker 6 Qt 5.7L 1000 W Brushed Stainless Steel/Black 220-240v Stainless Steel Inner Pot**Instant Pot**$298.30**0.0★**▲ 173%**](https://www.amazon.sg/dp/B00OP26T4K) [**2-Pack Sealing Ring for Instant Pot 6 Quart Food-grade Silicone Replacement Parts for Instant Pot 6 Qt BPA-Free Accessories for Instant Pot Lid Gasket Seal Sealing Ring for Instantpot 5&6 Qt Clear**Siireemuu**$20.04**4.6★**▲ 138%**](https://www.amazon.sg/dp/B0F61J1XXY) [**Instant Pot Cook and Bake Set Silver and Red Compatible with 6-quart and 8-quart cookers**Instant Pot**$45.93**4.6★**▲ 46%**](https://www.amazon.sg/dp/B07WWYPJ6W) [**Philips Viva Collection HD2237/73 - All-in-One Multicooker 1300W 6L Heats 25% Faster ProCeramic+ Anti-Scratch Pot 9 Safety Protection Systems 7 Pressure Cooking Modes Slow Cook Up to 12 Hours**Philips**$169.25**4.4★**▲ 31%**](https://www.amazon.sg/dp/B0CCYHCLR4) [**Instant Pot Precision Dutch Oven 5-in-1 Red 6 QT**Instant Pot**$277.32**0.0★**— 2%**](https://www.amazon.sg/dp/B0BXXF5Y78)
**~~View all trending →~~**
## **What buyers say about instant pot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**17%
*“Gift”*
**Ease Of Use**17%
*“So handy and useful”*
**Ease Of Cleaning**17%
*“Easy to clean, works for almost any dish: rice, stew, biriyani, curry, even boiling eggs, making yogurt”*
**Quality-Overall**13%
*“Best product”*
**Efficiency**8%
*“still working well”*
**Strength**8%
*“Way more powerful”*
**Cooking Experience**8%
*“time for next batch as the instant pot is way more powerful”*
**Durability**4%
*“Work as expected, long lasting”*
**Advertised Vs Actual Product**4%
*“Work as expected”*
### **What buyers complain about **
**Ease Of Cleaning**25%
*“cleaning it takes quite an effort. dismantling the cover part”*
### **Top return reasons **
**Certifications**20%
**Temperature Control**20%
**Size-Overall**20%
**Heating**20%
**Functionality-Overall**10%
**Cooking Experience**10%
## **Common questions**
- **Is instant pot profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 7 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (22/100).
- **How competitive is the instant pot niche?**
- 5 brands and 13 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in instant pot?**
- Top complaints mined from reviews: Ease Of Cleaning. The return rate is 2.2%.
- **What does it cost to enter the instant pot niche?**
- Listings span $20.04–$298.30; the average listing price is $154.50 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.
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