---
title: "Ice Cube Tray — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/ice-cube-tray"
last_updated: "2026-08-08T06:01:47.595Z"
locale: en
meta:
description: "Niche score 47/100 · $2K/yr market · 8K searches/yr · $15.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $2K/yr market · 8K searches/yr · $15.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ice Cube Tray — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **ice cube tray**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 39Conversion 20Competition 53Returns 98Price range 51Avg price 77Brand share 82Review moat 24Quality gap 53
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.84**
avg listing price — sweet spot $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.62–$25.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,320.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 8K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Singapore niche tracking, ice cube tray is a $2K/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ice cube tray market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$8K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**53%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 100%
**Open market**
**40%**
- OXO17% - GGOW11% - Generic9% - Doonly8% - Ozwen8% - Xyuetia7%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +11.5% search growth over the last 90 days.
250150Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/home/ice-cube-tray/trend)
## **Top ice cube tray search terms**
- **ice cube tray**3K/yr+1.2%3.3% conv. - **ice tray**2K/yr+37.9%2.3% conv. - **ice cube**1K/yr+7.7%1.8% conv. - **silicone ice cube tray**646/yr+6.5%2.4% conv. - **ice cube mold**274/yr-14.8%1.5% conv. [**All search terms **](https://flapen.com/research/sg/home/ice-cube-tray/search-terms)
## **Top ice cube tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10010%$20015%$30120%$4011101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OXO Good Grips Ice Cube Tray - 2 Pack**OXO**$21.26**4.5★9,038 rev](https://www.amazon.sg/dp/B08FBKH6XG) [2**Large Ice Cube Trays for Whiskey: GGOW Big Silicone Ice Cube Trays 2Inch - Huge Square Ice Cubed Tray for Whisky and Cocktail**GGOW**$14.95**4.6★1,320 rev](https://www.amazon.sg/dp/B0CH19VJN2) [3**Silicone Ice Cube Trays with Lids 3 Pack Large Square Molds in Pink Green Grey BPA Free Stackable for Whiskey Cocktails**Generic**$11.59**0.0★0 rev](https://www.amazon.sg/dp/B0FY77P9PY) [4**Ice Cube Tray with Lid and Bin 2 Pack Ice Cube Trays for Freezer 64 Pcs Ice Cube Mold (Green)**Doonly**$17.15**3.5★3,602 rev](https://www.amazon.sg/dp/B0BXD89YV5) [5**Round Ice Cube Tray with Lid and Container Ice Ball Maker with Scoop Stackable Sphere Ice Tray for Freezer Mini Ice Balls for Iced Coffee Juice Smoothies and Refreshing Drinks**Ozwen**$14.18**0.0★0 rev](https://www.amazon.sg/dp/B0GC2GYM5N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Round Ice Cube Tray with Lid and Container Ice Ball Maker with Scoop Stackable Sphere Ice Tray for Freezer Mini Ice Balls for Iced Coffee Juice Smoothies and Refreshing Drinks**Ozwen**$14.18**0 rev7mo ago](https://www.amazon.sg/dp/B0GC2GYM5N) [**Superior Food Grade Ice Cubes 2.5kg**Superior Ice**$4.62**1 rev7mo ago](https://www.amazon.sg/dp/B0G56QJRZR) [**Silicone Ice Cube Trays with Lids 3 Pack Large Square Molds in Pink Green Grey BPA Free Stackable for Whiskey Cocktails**Generic**$11.59**0 rev8mo ago](https://www.amazon.sg/dp/B0FY77P9PY) [**Ice Cube Trays Set of 3 Easy Release 15 Flexible Silicone Ice Cube Molds with Removable Lid Reusable Freezer Ice Trays Stackable for Whiskey Baby Food (3 Blue+Grey+Pink)**Xyuetia**$15.13**556 rev1y ago](https://www.amazon.sg/dp/B0F1MVC2TT) [**Large Ice Cube Trays with Lid Jrisbo 2 Pack Stackable Silicone Ice Cube Molds for Freezer Easy Release 16 Big Square Ice Trays for Whisky Cocktails (Black)**Jrisbo**$12.93**2,265 rev1y ago](https://www.amazon.sg/dp/B0DNXNP19V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Large Ice Cube Trays with Lid Jrisbo 2 Pack Stackable Silicone Ice Cube Molds for Freezer Easy Release 16 Big Square Ice Trays for Whisky Cocktails (Black)**Jrisbo**$12.93**4.6★**▲ 227%**](https://www.amazon.sg/dp/B0DNXNP19V) [**Round Ice Cube Tray with Lid and Container Ice Ball Maker with Scoop Stackable Sphere Ice Tray for Freezer Mini Ice Balls for Iced Coffee Juice Smoothies and Refreshing Drinks**Ozwen**$14.18**0.0★**▲ 213%**](https://www.amazon.sg/dp/B0GC2GYM5N) [**Ice Cube Trays Set of 3 Easy Release 15 Flexible Silicone Ice Cube Molds with Removable Lid Reusable Freezer Ice Trays Stackable for Whiskey Baby Food (3 Blue+Grey+Pink)**Xyuetia**$15.13**4.5★**▲ 200%**](https://www.amazon.sg/dp/B0F1MVC2TT) [**Silicone Ice Cube Trays with Lids 3 Pack Large Square Molds in Pink Green Grey BPA Free Stackable for Whiskey Cocktails**Generic**$11.59**0.0★**▲ 125%**](https://www.amazon.sg/dp/B0FY77P9PY) [**Large Ice Cube Trays for Whiskey: GGOW Big Silicone Ice Cube Trays 2Inch - Huge Square Ice Cubed Tray for Whisky and Cocktail**GGOW**$14.95**4.6★**▲ 55%**](https://www.amazon.sg/dp/B0CH19VJN2)
**~~View all trending →~~**
## **What buyers say about ice cube tray**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Size-Overall**50%
*“Smaller size then expected”*
**Durability**50%
*“plastic ice tray broke on first use”*
### **Top return reasons **
**Size-Overall**43%
**Ease Of Use**21%
**Advertised Vs Actual Product**14%
**Leak-Proof**14%
**Unsustainable Design**7%
**Material Quality**7%
## **Common questions**
- **Is ice cube tray profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the ice cube tray niche?**
- 15 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in ice cube tray?**
- Top complaints mined from reviews: Size-Overall, Durability. The return rate is 0.4%.
- **What does it cost to enter the ice cube tray niche?**
- Listings span $4.62–$25.95; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 5,321 reviews — the moat a new listing must climb.
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