---
title: "Fan — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/fan"
last_updated: "2026-08-08T04:33:02.410Z"
locale: en
meta:
description: "Niche score 53/100 · $2K/yr market · 37K searches/yr · $48.64 avg price. A small market ($2K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $2K/yr market · 37K searches/yr · $48.64 avg price. A small market ($2K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fan — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **fan**
**Worth a look**
Shows a sweet-spot price point ($48.64 avg), but a small market ($2K/yr) keeps it on the watch list.
Market size 1Growth 88Conversion 2Competition 67Returns 89Price range 74Avg price 94Brand share 44Review moat 62Quality gap 52
**Avg price**
**Great****$48.64**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+93.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$11.92–$126.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,039.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 37K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, fan is a $2K/yr Amazon Singapore market (37K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun–Jul–Aug–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fan market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$36K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **42%**
- **Out of stock**
- **34.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 82%
**Open market**
**17%**
- XIAOMI27% - Philips16% - MISTRAL14% - JISULIFE12% - Levoit9% - アイリスオーヤマ(IRIS OHYAMA)4% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +93.2% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug, Oct · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/sg/home/fan/trend)
## **Top fan search terms**
- **fan**24K/yr+97.5%0.6% conv. - **standing fan**8K/yr+73.8%1.2% conv. - **table fan**5K/yr+107.3%0.5% conv. [**All search terms **](https://flapen.com/research/sg/home/fan/search-terms)
## **Top fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11610%$23315%$34920%$4651101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Xiaomi Mi Smart Standing Fan 2 Lite**XIAOMI**$61.97**4.0★26 rev](https://www.amazon.sg/dp/B087XKC42F) [2**Xiaomi Mi Smart Standing Fan 2 EU**XIAOMI**$94.80**4.6★1,355 rev](https://www.amazon.sg/dp/B08Z849N5J) [3**Philips 3000 Series CX3050/01 - Oscillating Table Fan Powerful & Ultra-Quiet with SilentWings Technology 23 dB. Air Circulator Adjustable Tilt 180 12h timer For Bedroom Home and Office Black**Philips**$63.27**4.4★72 rev](https://www.amazon.sg/dp/B0CYZZD1H1) [4**Philips 3000 Series CX3550/01 - Pedestal Fan 2562 m/h Tiltable Head and Oscillates 90 40cm Black**Philips**$78.39**4.2★129 rev](https://www.amazon.sg/dp/B0CYZYBZ8P) [5![[LATEST] Levoit Pedestal Air Standing Fan | 7.5m/s Speed | 20dB Low Noise | Omni Oscillating | LED Display | 12 Fan Speeds](https://m.media-amazon.com/images/I/31W624M1kHL.jpg)**\[LATEST\] Levoit Pedestal Air Standing Fan | 7.5m/s Speed | 20dB Low Noise | Omni Oscillating | LED Display | 12 Fan Speeds**Levoit**$126.63**4.8★441 rev](https://www.amazon.sg/dp/B0CTMNNNFD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Portable Foldable Standing Fan 7200mAh Rechargeable Battery Operated Adjustable Height 4-Speed Quiet USB-C Desk Fan for Bedroom Office Camping Travel**SHOWSUN**$32.84**2 rev8mo ago](https://www.amazon.sg/dp/B0FRLCJQFK) [**Mistral 16 Inch Stand Fan MSF1693 (Black)**MISTRAL**$51.94**0 rev1y ago](https://www.amazon.sg/dp/B0F2DXW11Q) [![[LATEST] Levoit Pedestal Air Standing Fan | 7.5m/s Speed | 20dB Low Noise | Omni Oscillating | LED Display | 12 Fan Speeds](https://m.media-amazon.com/images/I/31W624M1kHL.jpg)**\[LATEST\] Levoit Pedestal Air Standing Fan | 7.5m/s Speed | 20dB Low Noise | Omni Oscillating | LED Display | 12 Fan Speeds**Levoit**$126.63**441 rev1y ago](https://www.amazon.sg/dp/B0CTMNNNFD) [**Gaiatop Desk Fan with Touch Control 5 Speeds Ultra Quiet Bedroom Fan with LED Display 90 Tilt 7.7 Inch USB-C Rechargeable Desktop Fan for Dorm Office Room Home Office Black**Gaiatop**$29.94**861 rev1y ago](https://www.amazon.sg/dp/B0DRYBJYHL) [**Philips 3000 Series CX3050/01 - Oscillating Table Fan Powerful & Ultra-Quiet with SilentWings Technology 23 dB. Air Circulator Adjustable Tilt 180 12h timer For Bedroom Home and Office Black**Philips**$63.27**72 rev2y ago](https://www.amazon.sg/dp/B0CYZZD1H1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mistral (MTF1203) 12 Table Desk Fan**MISTRAL**$34.44**5.0★**▲ 187%**](https://www.amazon.sg/dp/B09LCZLFSW) [**JISULIFE Portable Battery Powered Desk Fan 180 Degree Foldable Small Fan 4 Adjustable Speeds Ultra Quiet for Home Office Outdoor Travel - Brown**JISULIFE**$11.92**4.5★**▲ 177%**](https://www.amazon.sg/dp/B09ND8DYP4) [**Mistral 16 Inch Stand Fan MSF1693 (Black)**MISTRAL**$51.94**0.0★**▲ 171%**](https://www.amazon.sg/dp/B0F2DXW11Q) [**Portable Foldable Standing Fan 7200mAh Rechargeable Battery Operated Adjustable Height 4-Speed Quiet USB-C Desk Fan for Bedroom Office Camping Travel**SHOWSUN**$32.84**4.5★**▲ 139%**](https://www.amazon.sg/dp/B0FRLCJQFK) [**Aerogaz AZ-818PF Power fan with Metal Blades 18 120W**Aerogaz**$51.52**4.6★**▲ 119%**](https://www.amazon.sg/dp/B08DVC28BX)
**~~View all trending →~~**
## **What buyers say about fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Excellent quality”*
**Portability**18%
*“very portable”*
**Assembly/Installation**14%
*“Easy Setup & Cleaning”*
**Advertised Vs Actual Product**7%
*“Works as described”*
**Ease Of Use**5%
*“Good idea and easy to use”*
**Design-Overall**5%
*“Good design and quality”*
**Durability**4%
*“it was built to last”*
**Compactness**4%
*“More compact that I imagined”*
**Strength**4%
*“It is well built for heavy demand”*
**Value For Money**4%
*“Great value for money”*
### **What buyers complain about **
**Weight Heavy**23%
*“Its heavy”*
**Durability**13%
*“Stopped working after 2.5 months of use”*
**Value For Money**13%
*“Not the cheapest”*
**Smell**13%
*“there is a burning smell”*
**Battery Life**13%
*“Battery could be better”*
**Charging**9%
*“Takes a bit of time to charge”*
**Design-Overall**4%
*“Poor design, weak wind, right down to that horrid wrist strap that cannot be inserted”*
**Ease Of Use**4%
*“still cant get it in”*
### **Top return reasons **
**Size-Overall**24%
**Advertised Vs Actual Product**18%
**Strength**18%
**Assembly/Installation**9%
**Charging**9%
**Mechanism Issues**6%
**Noise Level**6%
**Quality-Overall**6%
**Defective Material/Parts**3%
**Durability**3%
## **Common questions**
- **Is fan profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +93.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the fan niche?**
- 15 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in fan?**
- Top complaints mined from reviews: Weight Heavy, Durability, Value For Money. The return rate is 1.3%.
- **When does demand for fan peak?**
- Demand peaks in Jun–Jul–Aug–Oct; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the fan niche?**
- Listings span $11.92–$126.63; the average listing price is $48.64 (sweet spot $15–$100). The average incumbent carries 1,040 reviews — the moat a new listing must climb.
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