---
title: "Trend — door mat - Flapen"
canonical_url: "https://flapen.com/research/sg/home/door-mat/trend"
last_updated: "2026-08-08T07:53:01.648Z"
locale: en
meta:
  description: "Niche score 36/100 · $0/yr market · 6K searches/yr · $34.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · $0/yr market · 6K searches/yr · $34.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — door mat - Flapen"
---

# **door mat**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 37Conversion 0Competition 26Returns 100Price range 95Avg price 95Brand share 16Review moat 40Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$34.34**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$20.11–$59.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,466.33**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+9.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$0**

$0/yr · 6K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

## Trend