---
title: "Door Mat — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/door-mat"
last_updated: "2026-08-08T05:16:35.332Z"
locale: en
meta:
description: "Niche score 36/100 · $0/yr market · 6K searches/yr · $34.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $0/yr market · 6K searches/yr · $34.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Door Mat — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **door mat**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 37Conversion 0Competition 26Returns 100Price range 95Avg price 95Brand share 16Review moat 40Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.34**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.11–$59.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,466.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$0**
$0/yr · 6K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, door mat is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door mat market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$3K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **33%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**6%**
- HIYARD25% - OLANLY21% - Gymsportz19% - Bulijojo12% - LEKEEPGO8% - Barnyard Designs8% - Open — no brand owns it (1 brand, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.
250150Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/sg/home/door-mat/trend)
## **Top door mat search terms**
- **door mat**3K/yr+3.0%0.3% conv. - **outdoor mat**1K/yr+87.2%0.3% conv. - **door mat entrance outdoor**1K/yr-0.4%0.4% conv. - **doormat**880/yr-21.5%0.0% conv. [**All search terms **](https://flapen.com/research/sg/home/door-mat/search-terms)
## **Top door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black**OLANLY**$23.25**4.3★10,784 rev](https://www.amazon.sg/dp/B0CGZSQPFP) [2**HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige**HIYARD**$51.35**4.6★3,386 rev](https://www.amazon.sg/dp/B0CLL7XWZT) [3**Bulijojo Indoor and Outdoor Entrance Door Mat - Durable - Heavy Duty - Natural Rubber - Non Slip - Easy to Clean - 17x30 inches**Bulijojo**$21.83**4.5★1,791 rev](https://www.amazon.sg/dp/B0BPY25DKB) [4**HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Rubber Backing Low Profile Doormat for Entryway 3017 Beige**HIYARD**$20.11**4.6★2,959 rev](https://www.amazon.sg/dp/B0BZ7ZWTXM) [5**Gymsportz Protective Mat Black Large**Gymsportz**$52.22**0.0★0 rev](https://www.amazon.sg/dp/B09CKNDXWX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Indoor Door Mat 44x75CM - No Creases Entryway Rug Low-Profile Dirt Trapper Front Door Mat for Inside Entrance Non Slip Rubber Backing Inside Doormat for Entryway Easy Clean Washable (Khaki)**Triceratops**$22.45**46 rev7mo ago](https://www.amazon.sg/dp/B0G1MNPHJD) [**LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mat Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki**LEKEEPGO**$29.91**2,263 rev2y ago](https://www.amazon.sg/dp/B0D9K2D274) [**Barnyard Designs Natural Coco Coir Heavy Duty Backing Doormat - Large Cute Non-Slip Front Door Welcome Mat for Outside Entrance or Porch Entry Brown (17 x 30 Border)**Barnyard Designs**$59.22**968 rev2y ago](https://www.amazon.sg/dp/B0CQ42QR5B) [**OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black**OLANLY**$23.25**10,784 rev2y ago](https://www.amazon.sg/dp/B0CGZSQPFP) [**HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige**HIYARD**$51.35**3,386 rev2y ago](https://www.amazon.sg/dp/B0CLL7XWZT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gymsportz Protective Mat Black Large**Gymsportz**$52.22**0.0★**▲ 190%**](https://www.amazon.sg/dp/B09CKNDXWX) [**Gymsportz Protective Mat Black Small**Gymsportz**$28.74**0.0★**▲ 152%**](https://www.amazon.sg/dp/B09CK8JN1S) [**Indoor Door Mat 44x75CM - No Creases Entryway Rug Low-Profile Dirt Trapper Front Door Mat for Inside Entrance Non Slip Rubber Backing Inside Doormat for Entryway Easy Clean Washable (Khaki)**Triceratops**$22.45**4.8★**▲ 140%**](https://www.amazon.sg/dp/B0G1MNPHJD) [**LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mat Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki**LEKEEPGO**$29.91**4.6★**▲ 16%**](https://www.amazon.sg/dp/B0D9K2D274) [**HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige**HIYARD**$51.35**4.6★**— 8%**](https://www.amazon.sg/dp/B0CLL7XWZT)
**~~View all trending →~~**
## **Common questions**
- **Is door mat profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the door mat niche?**
- 7 brands and 16 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.
- **When does demand for door mat peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the door mat niche?**
- Listings span $20.11–$59.22; the average listing price is $34.34 (sweet spot $15–$100). The average incumbent carries 2,466 reviews — the moat a new listing must climb.
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